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Publisher's Summary

Matt Ball and Bruce Friedrich take the plight of the world's animals seriously and have dedicated their lives to ending their suffering. The Animal Activist's Handbook argues that meaning in life is to be found, quite simply, in turning away from the futile pursuit of "more" and focusing instead on leaving the planet a better place than you found it. The critical component of creating a better world for all is thoughtful, deliberate, and dedicated activism that takes suffering seriously. The authors build a ground-up case for reasoned, impassioned, and joyous activism that makes the most difference possible, and suggest a variety of ways to live a meaningful life through effective and efficient advocacy.

©2009 Bruce Friedrich and Matt Ball (P)2017 Lantern Books

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Extremely helpful for those of us that seek to better ourselves as animal advocates.

Extremely helpful for those who are seeking a career in activism. Very informative and well- structured. Very satisfied and will continue to use this book through out my life to improve my skills as an animal advocate.

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A quick read that inspires mobilization towards doing your part in informing the world about the cruelty of the animal agriculture business. I have been vegan for 11 years and wish I had read this book a long long time ago. I feel that I now know how to effectively mold a conversation in a way that will get people to consider animals.