Marketing Rebellion

Publisher's Summary

Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.

Marketing Rebellion will teach you:

• How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago.
• Why businesses must be built on human impressions instead of advertising impressions.
• The five constant human truths at the heart of successful marketing strategy.
• Why customer loyalty is dying and what you need to do about it right now.
• How to help your best customers do the marketing for you.
• Actionable steps to provide an immediate course-correction for businesses of any size.

Through new research, singular insights, and inspiring case studies, this entertaining audiobook challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth. The Marketing Rebellion is knocking at your door. Are you ready?

©2019 Mark Schaefer (P)2019 Mark Schaefer

To Succeed, Follow the Customer's Lead

What a tremendous book. I've purposefully spaced out my consumption of this book just to allow myself to absorb it properly. Mark's words and dictation set the pace for a brand new marketing world beset with problems and challenges that are best solved by digesting these three words: be more human.

There have been plenty of marketing messages and leaders who have shared this over the years, but no one has ever done so more succinctly or convincingly. The case studies Mark shares in this book not only capture the reader's attention, they grab every business squarely by their shoulders and look them straight in the eye, saying, "I know some of this sounds foreign, but this is the way to future and present success."

It's a great book that I will share with other business leaders and friends who ask me about business and marketing. Already it is changing the way I view promotion and planning. Thank you, Mark, for putting all of this on paper (and then reading it to us!)

3 of 3 people found this review helpful

A MUST!

Fantastic book and fantastic read by the author! A must for all marketing people or business owners!

1 of 1 people found this review helpful

Really inspires a new approach

Mark does a great job inspiring a new application for those of us tied of the downward spiral if transactional customer relationships. Gotta believe in doing different for this to be a springboard! Love Mark's narration!

1 of 1 people found this review helpful

Best marketing book of the year!

Very well narrated by the author himself. I finished the book in two days of listening and couldn't put it down. It's full of interesting examples and practical advice. A must read for every self respecting marketer who wants to survive the disruption going through the marketing landscape right now.

1 of 1 people found this review helpful

A Book Every Marketer Should Read!

wow!

For those looking to make true and lasting change with a meaningful impact in their marketing career, start here! The history and future has never been more clearly articulated, with the true way forward well layed out.

1 of 1 people found this review helpful

A book for humans and well those in business too.

I am not sure I would even do this book justice.
But I will share my story and experience.
Which considering this book and its focus is well, kinda spot on!
I was in the entrepreneurship world 2 times before. I learned lessons and pick up some gems along the way-thankful.
I have 2 new projects and I knew I needed a different approach, a different plan this time.
So since the beginning of 2019 I have been digging deep and listening to business-related books, self-development from women thought leaders and now in the marketing space.
Since I was not a business major, nor did my healthcare degree require any business classes - I know I needed more knowledge.
When I first started this book thought " he sounds like Ferris Bueller" ( I think he does)
Back to the book.

I feel like not only have I learned some powerful business insight - I have learned to be a different human.

The case studies and examples are pretty EPIC.
Learned a lot about my favorite brands. Learned I need to shop at Room & Board (ha).
I also learned that I need to dig deeper into the brands I like, follow and trust, and re-exam some too.
I am so thankful for this book.
I am of the thought that even if you are not in business, business owner or in marketing - there are lesson and skills in this book that are of VALUE and meaning.
This could be of value for healthcare - perhaps can spark a revolution there!

I move forward in my projects with a much better understanding of "meaning, purpose and marketing"

Thank you

Always Inspiring!

I strongly recommend this book to anyone in marketing who has the good sense to be wondering - what’s next, and how can I be ready? Because the truth is, next is here, and companies who don’t embrace the Rebellion are falling behind. Realize that customers are your marketers. Support them, empower them and you can remain relevant.

With just enough humor to lighten things up a bit, Mark’s narration is a pleasure. There’s not a single page that won’t inspire you to Be More Human.

Audio Gold for the next generation of businesses.

Book was packed with insights and confirmed a lot of the strategies we are already incorporating with our cannabis media company.


Keep up the good work, Mark! Looking forward to the next one.

Great insight

As I begin to explore more marketing this book really helped me think about things in a good perspective.

Be a rebel. But be warned: Mark shows you how.

There's that voice in the back of your head that nags at you - something has to change. Usually kicked off while sitting at a Marcom boardroom and another "let's take this offline" or "We're really happy where we ended up with this creative" (before the agency pitches an idea that requires shots of Kool Aid to wash it down).

Mark takes you through the uncomfortable reality of where you are now. How impossible it is - both the current state of marketing and that feeling that it can't be changed. But he does take you through the other side. This is not a book of wistful theory. It is a book based on fundamentals (including the prized and still relevant fundamentals of Kotler), of observations sifted through Mark's own rational and innovative brain cells and grounded in Marketers daily realities, via interviews presented in Mark's signature storytelling fashion.

I choose to listen to Mark's books. Because it reminds me of hearing him speak. No other business author or speaker will have you laughing out loud as much as Mark. Beyond the lessons of his books, take note of his storytelling gift. How he introduces you to a point, how he illustrates it in a story - with clarity and wonder. And how this leads to your solution - specific and actionable.

Be ready for solutions to your specific marketing challenges to pop in to your head while listening to this audiobook. Now go forth and change the world.

The most human companies will win

This is a brilliant book read brilliantly by the author Mark Schaefer

This is possibly the most important marketing book since Geoffrey Moore penned “crossing the chasm”

Can not recommend this highly enough !

Mark knocks it out of the park. Again. 😊

A book/ thesis that every marketer/company needs to read/ listen to, and accept as reality.

One of the Best Marketing Books

One of the best books I have ever listened too. Mark's way of breaking down the whole concept of marketing and how it has and is currently changing is a breath of fresh air. As a Marketer, it has made me sit back and look at Marketing on a bigger scale.
If you only buy one book this year and want to move your Marketing to the next level and gain insights from all of the research carried out in this book you should differently invest in Marketing Rebellion by Mark Schaffer.

The audiobook is easy to listen too with the author reading it to you and helps you understand the passion, Mark displays in writing this book.
So do not waste time, Go buy this audiobook today.
Alan Hennessy
Kompass Media

Mark knocks it out the park

I love Mark’s book. This is yet another mind opening book. He reads it himself with great articulation and in a tone as if he was chatting to you.
The examples as always are varied and woven in seamlessly.
If you want a Great marketing education buy this Known and content code unlocked. You will be streets ahead of most marketers