Marketing Rebellion

The Most Human Company Wins

By: Mark Schaefer

Narrated by: Mark Schaefer

Length: 7 hrs and 14 mins

Publisher's summary

Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results.

Marketing Rebellion will teach you:

• How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago.
• Why businesses must be built on human impressions instead of advertising impressions.
• The five constant human truths at the heart of successful marketing strategy.
• Why customer loyalty is dying and what you need to do about it right now.
• How to help your best customers do the marketing for you.
• Actionable steps to provide an immediate course-correction for businesses of any size.

Through new research, singular insights, and inspiring case studies, this entertaining audiobook challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth. The Marketing Rebellion is knocking at your door. Are you ready?

©2019 Mark Schaefer (P)2019 Mark Schaefer

To Succeed, Follow the Customer's Lead

What a tremendous book. I've purposefully spaced out my consumption of this book just to allow myself to absorb it properly. Mark's words and dictation set the pace for a brand new marketing world beset with problems and challenges that are best solved by digesting these three words: be more human.

There have been plenty of marketing messages and leaders who have shared this over the years, but no one has ever done so more succinctly or convincingly. The case studies Mark shares in this book not only capture the reader's attention, they grab every business squarely by their shoulders and look them straight in the eye, saying, "I know some of this sounds foreign, but this is the way to future and present success."

It's a great book that I will share with other business leaders and friends who ask me about business and marketing. Already it is changing the way I view promotion and planning. Thank you, Mark, for putting all of this on paper (and then reading it to us!)

A book for humans and well those in business too.

I am not sure I would even do this book justice.
But I will share my story and experience.
Which considering this book and its focus is well, kinda spot on!
I was in the entrepreneurship world 2 times before. I learned lessons and pick up some gems along the way-thankful.
I have 2 new projects and I knew I needed a different approach, a different plan this time.
So since the beginning of 2019 I have been digging deep and listening to business-related books, self-development from women thought leaders and now in the marketing space.
Since I was not a business major, nor did my healthcare degree require any business classes - I know I needed more knowledge.
When I first started this book thought " he sounds like Ferris Bueller" ( I think he does)
Back to the book.

I feel like not only have I learned some powerful business insight - I have learned to be a different human.

The case studies and examples are pretty EPIC.
Learned a lot about my favorite brands. Learned I need to shop at Room & Board (ha).
I also learned that I need to dig deeper into the brands I like, follow and trust, and re-exam some too.
I am so thankful for this book.
I am of the thought that even if you are not in business, business owner or in marketing - there are lesson and skills in this book that are of VALUE and meaning.
This could be of value for healthcare - perhaps can spark a revolution there!

I move forward in my projects with a much better understanding of "meaning, purpose and marketing"

Thank you

Best marketing book of the year!

Very well narrated by the author himself. I finished the book in two days of listening and couldn't put it down. It's full of interesting examples and practical advice. A must read for every self respecting marketer who wants to survive the disruption going through the marketing landscape right now.

Not that easy

I can agree with the author about marketers being f...d up with lots of irritating methods. However, the key is not in tools marketers are using, but in their professionalism. Word of mouth, customer reviews and influencers are not a silver bullet. It can be used in a totally wrong and irritating way too. I agree marketers should think about being really helpful for their customers. It doesn’t mean being amazing on each touch point, it’s impossible to achieve. But human approach - that’s what we really need now.

The most human brand wins

This book is a must read for every marketeer today. I had the opportunity to see Mark present live at an event in Boston sponsored by Jebbit. His presentation touched me. At the time, I was in a role at a CPG company in a group that was leading a marketing technology transformation, and it was all about using technology to develop hyper personalized marketing. At one point I remember telling my manager, we were talking about data and tech but no one was talking about the evolution of our communication quality in this world. The more human side of it. It stayed in my mind and months after, I switched to a new company were the challenge is more centered around this thought of human marketing and I decided to read this book to explore more Mark’s ideas. It’s a book that will make any marketeer reflect a lot about the challenge we have today and ahead, about the things we are not seeing and the rebellion coming from consumers, already tired from excessive advertising, demanding brands to align more on their ideals rather than just selling them something. Beautiful inspiration Mark, it was a pleasant read, one that I constantly quote among my group.

Best marketing book for 2020

I’ve read my share of marketing books and this one is by far the most effective in providing useful and relevant strategies. It’s the first to really tap into the emotional and psychological behaviors of consumers. I highly recommend it. It gave me several ideas for my newly launched hot sauce business.

A MUST!

Fantastic book and fantastic read by the author! A must for all marketing people or business owners!

Really inspires a new approach

Mark does a great job inspiring a new application for those of us tied of the downward spiral if transactional customer relationships. Gotta believe in doing different for this to be a springboard! Love Mark's narration!

A Book Every Marketer Should Read!

wow!

For those looking to make true and lasting change with a meaningful impact in their marketing career, start here! The history and future has never been more clearly articulated, with the true way forward well layed out.

Great Book

Loved it. Changes the whole narrative on marketing. We will attempt to put these concepts to good use. Great book and very informative.

Brilliant!

Loved it. It really ties into what I've been recently learning about marketing.
Easy to listen.

great book

I love looking at things from a different angle, thinking outside the box and not following the herd. if you are like me, you'll enjoy this book

Fascinating!

I’m not in the business of marketing and being self-employed wasn’t sure if this book would be relevant to me, but I found it extremely interesting and could relate it even to the smallest business like mine. I don’t normally leave reviews either but I thought this was worthwhile.

Great

This book was very interesting and useful. It's filled with useful tips on making your brand more human. In fact, I have made a few pages of notes so it just have been useful.

The most human companies will win

This is a brilliant book read brilliantly by the author Mark Schaefer

This is possibly the most important marketing book since Geoffrey Moore penned “crossing the chasm”

Can not recommend this highly enough !

Mark knocks it out of the park. Again. 😊

A book/ thesis that every marketer/company needs to read/ listen to, and accept as reality.

One of the Best Marketing Books

One of the best books I have ever listened too. Mark's way of breaking down the whole concept of marketing and how it has and is currently changing is a breath of fresh air. As a Marketer, it has made me sit back and look at Marketing on a bigger scale.
If you only buy one book this year and want to move your Marketing to the next level and gain insights from all of the research carried out in this book you should differently invest in Marketing Rebellion by Mark Schaffer.

The audiobook is easy to listen too with the author reading it to you and helps you understand the passion, Mark displays in writing this book.
So do not waste time, Go buy this audiobook today.
Alan Hennessy
Kompass Media

Mark knocks it out the park

I love Mark’s book. This is yet another mind opening book. He reads it himself with great articulation and in a tone as if he was chatting to you.
The examples as always are varied and woven in seamlessly.
If you want a Great marketing education buy this Known and content code unlocked. You will be streets ahead of most marketers