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Marketing for Dummies, Second Edition
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- Duración: 3 h y 6 m
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Resumen del Editor
Whether you want to introduce a new product or jump-start your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing for Dummies leads you step by step through the four P's of marketing: product, pricing, positioning, and placement.
Discover how to:
- Prepare hard-hitting campaigns
- Plan and stick to your budget
- Use research effectively
- Increase consumer awareness
- Satisfy your clients' needs
- Boost your sales
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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Good, but a Little Misleading
- De Chris Love en 11-28-20
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- De: MJ DeMarco
- Narrado por: MJ DeMarco
- Duración: 12 h y 46 m
- Versión completa
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General4.5 out of 5 stars 8,177
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Narración:4.5 out of 5 stars 7,040
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Historia4.5 out of 5 stars 7,008
Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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5 out of 5 stars
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Excellent!
- De Iray007 en 09-22-15
De: MJ DeMarco
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The 6 Habits of Growth
- De: Brendon Burchard
- Narrado por: Brendon Burchard
- Duración: 5 h y 4 m
- Grabación Original
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General4.5 out of 5 stars 5,760
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Narración:5 out of 5 stars 5,072
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Historia4.5 out of 5 stars 5,029
The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
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2 out of 5 stars
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Don’t bother
- De B. Sharpe en 10-30-22
De: Brendon Burchard
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Traction
- Get a Grip on Your Business
- De: Gino Wickman
- Narrado por: Kevin Pierce
- Duración: 6 h y 56 m
- Versión completa
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General4.5 out of 5 stars 7,224
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Narración:4.5 out of 5 stars 5,986
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Historia4.5 out of 5 stars 5,906
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
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3 out of 5 stars
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this is for 50+ employee companies, not small ones
- De Ryan Taft en 03-06-18
De: Gino Wickman
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Manifest Now
- De: Idil Ahmed
- Narrado por: Idil Ahmed
- Duración: 4 h y 23 m
- Versión completa
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General5 out of 5 stars 2,428
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Narración:5 out of 5 stars 2,039
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Historia5 out of 5 stars 2,023
Manifest Now provides a step-by-step guide with tools, techniques, and proven strategies to raise your frequency and create the reality you want. This audiobook is designed to guide you through the mental, physical, and spiritual aspects of manifesting and creating all that your heart desires. You'll learn how to start removing mental and emotional blocks so you can rediscover that manifesting is your natural birthright. You'll feel more confident, reconnected, and powerful as you listen.
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5 out of 5 stars
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This is my first review of 2 years subscribed!
- De Rodrigo en 02-22-19
De: Idil Ahmed
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Plan Your Year Like a Millionaire
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 2 h
- Grabación Original
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General4.5 out of 5 stars 1,142
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Narración:4.5 out of 5 stars 1,110
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Historia4 out of 5 stars 1,109
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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3 out of 5 stars
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Feel Good Book, only
- De Maggie en 01-06-24
De: Rachel Rodgers
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- De: Ryan Holiday, Stephen Hanselman
- Narrado por: Brian Holsopple
- Duración: 10 h y 6 m
- Versión completa
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General5 out of 5 stars 3,106
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Narración:4.5 out of 5 stars 2,602
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Historia5 out of 5 stars 2,567
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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2 out of 5 stars
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Not well made as audio
- De Andreas en 12-27-16
De: Ryan Holiday, y otros
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- De: G. Edward Griffin
- Narrado por: Mark Bramhall
- Duración: 24 h y 21 m
- Versión completa
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General4.5 out of 5 stars 5,690
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Narración:5 out of 5 stars 5,015
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Historia4.5 out of 5 stars 5,012
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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1 out of 5 stars
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Lost confidence in author
- De Amazon Customer en 07-11-20
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Going Infinite
- The Rise and Fall of a New Tycoon
- De: Michael Lewis
- Narrado por: Michael Lewis
- Duración: 8 h y 56 m
- Versión completa
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General4 out of 5 stars 1,762
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Narración:4.5 out of 5 stars 1,601
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Historia4 out of 5 stars 1,599
When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side? In Going Infinite Lewis sets out to answer this question, taking listeners into the mind of Bankman-Fried.
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1 out of 5 stars
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really expected more rigor from Michael Lewis
- De Wowhello en 10-04-23
De: Michael Lewis
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 10 h y 3 m
- Versión completa
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General5 out of 5 stars 18,782
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Narración:5 out of 5 stars 16,161
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Historia5 out of 5 stars 16,021
Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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5 out of 5 stars
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Stop living in fear
- De Nike7 en 02-08-19
De: Mel Robbins
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Six-Figure Side Hustle
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 3 h y 42 m
- Grabación Original
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General4 out of 5 stars 383
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Narración:4 out of 5 stars 367
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Historia4 out of 5 stars 367
Rachel Rodgers, financial maven and heralded author of We Should All Be Millionaires, has created a groundbreaking new Audible Original series with Six Figure Side Hustle. In this installment of a dynamic three-part audio journey, Rachel unveils the blueprint for turning spare time into a $100,000-per-year side hustle in just three months.
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4 out of 5 stars
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Not For YOU!
- De S. Seigel en 03-02-24
De: Rachel Rodgers
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The Ideal Team Player
- How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable
- De: Patrick M. Lencioni
- Narrado por: Stephen Hoye
- Duración: 5 h y 3 m
- Versión completa
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General4.5 out of 5 stars 6,436
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Narración:4.5 out of 5 stars 5,513
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Historia4.5 out of 5 stars 5,489
In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
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3 out of 5 stars
-
Lot of talk about a simple concept
- De Andrea en 09-05-16
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Rocket Fuel
- The One Essential Combination That Will Get You More of What You Want from Your Business
- De: Gino Wickman, Mark C. Winters
- Narrado por: Mark C. Winters
- Duración: 4 h y 26 m
- Versión completa
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General4.5 out of 5 stars 1,925
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Narración:4.5 out of 5 stars 1,588
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Historia4.5 out of 5 stars 1,574
Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive.
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4 out of 5 stars
-
Real world advice
- De Ricci El Idrissi en 09-05-16
De: Gino Wickman, y otros
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The Complete Book of Five Rings
- De: Miyamoto Musashi, Kenji Tokitsu - editor/translator
- Narrado por: Brian Nishii
- Duración: 5 h y 3 m
- Versión completa
-
General4.5 out of 5 stars 4,012
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Narración:4.5 out of 5 stars 3,372
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Historia4.5 out of 5 stars 3,346
The Complete Book of Five Rings is an authoritative version of Musashi's classic The Book of Five Rings, translated and annotated by a modern martial arts master, Kenji Tokitsu. Tokitsu has spent most of his life researching the legendary samurai swordsman and his works, and in this book he illuminates this seminal text, along with several other works by Musashi.
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5 out of 5 stars
-
Best translation I have encountered.
- De DW en 05-27-16
De: Miyamoto Musashi, y otros
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Tools of Titans
- The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
- De: Tim Ferriss
- Narrado por: Ray Porter, Kaleo Griffith, Tim Ferriss, y otros
- Duración: 22 h y 41 m
- Versión completa
-
General4.5 out of 5 stars 3,847
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Narración:4.5 out of 5 stars 3,227
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Historia4.5 out of 5 stars 3,202
The latest groundbreaking tome from Tim Ferriss, the number-one New York Times best-selling author of The 4-Hour Workweek. For the last two years, I've interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview.
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3 out of 5 stars
-
If I could sum it up: too much of a good thing
- De Brian Sachetta en 06-08-20
De: Tim Ferriss
-
The High 5 Habit
- Take Control of Your Life with One Simple Habit
- De: Mel Robbins
- Narrado por: Mel Robbins
- Duración: 6 h y 57 m
- Versión completa
-
General5 out of 5 stars 8,968
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Narración:5 out of 5 stars 7,804
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Historia5 out of 5 stars 7,749
Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.
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3 out of 5 stars
-
Narrator issues.
- De Jesse en 10-05-21
De: Mel Robbins
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- De: Stephanie Diamond
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General5 out of 5 stars 3
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Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand-new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits
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Marketing for Dummies, 6th Edition
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General5 out of 5 stars 1
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In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.
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5 out of 5 stars
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simple quality
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Social Media Marketing for Beginners 2024
- The #1 Guide To Conquer The Social Media World, Make Money Online and Learn The Latest Tips On Facebook, Youtube, Instagram, Twitter & SEO
- De: Jonathan Page
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Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank.
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1 out of 5 stars
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Did AI just read a whole book written by chatGPT?
- De Surprised, not surprised. en 05-23-23
De: Jonathan Page
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Digital Marketing QuickStart Guide
- The Simplified Beginner’s Guide to Developing a Scalable Online Strategy, Finding Your Customers, and Profitably Growing ... Business (QuickStart Guides™ - Business)
- De: Benjamin Sweeney
- Narrado por: Duke Holm
- Duración: 9 h y 50 m
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General4 out of 5 stars 6
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Narración:5 out of 5 stars 5
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Historia4.5 out of 5 stars 5
With the availability of cost-effective advertising, content marketing, social media marketing, email marketing, and more, there has never been a better time to connect with your customers and grow your business. In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.
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5 out of 5 stars
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Best Comprehensive Marketing Book I've Read
- De Daniel A. Boyd en 10-05-22
De: Benjamin Sweeney
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Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 6 h y 55 m
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General4.5 out of 5 stars 381
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Narración:4.5 out of 5 stars 298
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Historia4.5 out of 5 stars 294
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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3 out of 5 stars
-
Good content, but hated the constant sell
- De Pablo Alejo en 01-22-21
De: Donald Miller
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Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
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General4.5 out of 5 stars 6,840
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Narración:4.5 out of 5 stars 5,774
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Historia4.5 out of 5 stars 5,737
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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4 out of 5 stars
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A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
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Digital Marketing All-in-One for Dummies (2nd Edition)
- De: Stephanie Diamond
- Narrado por: Emily Durante
- Duración: 23 h y 53 m
- Versión completa
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General5 out of 5 stars 3
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Narración:5 out of 5 stars 2
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Historia5 out of 5 stars 2
Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand-new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits
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5 out of 5 stars
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- De Joshua Colclough en 08-06-23
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- De: Jeanette McMurtry MBA
- Narrado por: Gina Marie Davies
- Duración: 16 h y 41 m
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General5 out of 5 stars 1
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Narración:5 out of 5 stars 1
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Historia5 out of 5 stars 1
In a post-pandemic, up or down economy, it's harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.
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5 out of 5 stars
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simple quality
- De Eric en 12-19-23
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- The #1 Guide To Conquer The Social Media World, Make Money Online and Learn The Latest Tips On Facebook, Youtube, Instagram, Twitter & SEO
- De: Jonathan Page
- Narrado por: Tom Brooks
- Duración: 3 h y 9 m
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General4 out of 5 stars 47
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Narración:4 out of 5 stars 29
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Historia4 out of 5 stars 29
Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank.
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1 out of 5 stars
-
Did AI just read a whole book written by chatGPT?
- De Surprised, not surprised. en 05-23-23
De: Jonathan Page
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Digital Marketing QuickStart Guide
- The Simplified Beginner’s Guide to Developing a Scalable Online Strategy, Finding Your Customers, and Profitably Growing ... Business (QuickStart Guides™ - Business)
- De: Benjamin Sweeney
- Narrado por: Duke Holm
- Duración: 9 h y 50 m
- Versión completa
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General4 out of 5 stars 6
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Narración:5 out of 5 stars 5
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Historia4.5 out of 5 stars 5
With the availability of cost-effective advertising, content marketing, social media marketing, email marketing, and more, there has never been a better time to connect with your customers and grow your business. In Digital Marketing QuickStart Guide, author and veteran marketer Benjamin Sweeney distills a decade’s worth of marketing experience into a crash course that covers everything from marketing fundamentals to sophisticated digital strategies.
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5 out of 5 stars
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- De Daniel A. Boyd en 10-05-22
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- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 6 h y 55 m
- Versión completa
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General4.5 out of 5 stars 381
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Narración:4.5 out of 5 stars 298
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Historia4.5 out of 5 stars 294
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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3 out of 5 stars
-
Good content, but hated the constant sell
- De Pablo Alejo en 01-22-21
De: Donald Miller
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Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
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General4.5 out of 5 stars 6,840
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Narración:4.5 out of 5 stars 5,774
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Historia4.5 out of 5 stars 5,737
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4 out of 5 stars
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A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
Lo que los oyentes dicen sobre Marketing for Dummies, Second Edition
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total4 out of 5 stars
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Ejecución3 out of 5 stars
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Historia5 out of 5 stars
- Branden Elwood
- 01-18-19
Very good starting guide to marketing.
Very easy to follow. I listened while working and got some amazing ideas. It does seem a little out dated but the ideas will still work just have to tweak it a little bit.
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Total4 out of 5 stars
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Ejecución4 out of 5 stars
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Historia3 out of 5 stars
- Dean Oz
- 06-19-18
A bit outdated but useful for core information
A bit outdated but useful for core information. I didn’t know much about marketing so it was useful for me, but now I will be looking for a more current listen.
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esto le resultó útil a 1 persona
-
Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- K. Shimada
- 01-24-17
Great information. Very well laid out.
I loved this. keeper me entertained as well as informed. I enjoyed how it was organized and has helped me start marketing.
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esto le resultó útil a 2 personas
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Total4 out of 5 stars
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Ejecución4 out of 5 stars
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Historia4 out of 5 stars
- Adam P.
- 07-27-21
GOOD FOR INTRO TO BUSINESS STUDENTS
A well detailed and educated look at marketing in general terms, a good place to start for anyone looking to add marketing or business as their major
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Total2 out of 5 stars
- RAD Creative Art
- 07-26-18
This book will definitely.....
Definitely not a book for marketing, just did to the fact that this narrator is so robotic. I had to stop at the second chapter and purchase another book.
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esto le resultó útil a 1 persona