Inspire Your Buyers

Go to Market with a Story That Sizzles

De: Bruce Scheer

Narrado por: Bruce Scheer

Inspire Your Buyers provides a proven, tested model to develop a compelling Go to Market Narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.

Bruce Scheer developed this revolutionary Go to Market Narrative model over the course of his 25-year career, helping several industry giants, including IBM, Microsoft, HP, Google, Alcatel-Lucent, and McKesson rapidly grow their revenue with their Go to Market Narratives.

Bruce’s Go to Market Narrative model will give you the edge you are looking for in achieving your business growth goals. Using real examples from his career, Bruce offers actionable insights on how to:

• Target the right buyers
• Spotlight their Big Problem
• Help them envision their Desired Outcome
• Show how your Big Solution will deliver the Desired Outcome
• Develop a set of prescribed Next Steps that will help you and your buyers move forward faster, closing more deals with a higher close rate
• Communicate your narrative through simple, unforgettable visuals

People act based on emotions, and the best way to inspire them to take action is through narratives. With this book, you will learn how to engage your buyers in a compelling Go to Market Narrative that makes them the hero and inspires them to take action with you and your solution.

©2023 Bruce Scheer (P)2023 Bruce Scheer

A playbook for impactful business growth

Bruce Scheer’s Inspire Your Buyers brilliantly captures what it takes to achieve transformative productivity and real business success. As someone passionate about helping leaders and organizations tailor solutions that work, I found the Go-to-Market Narrative model incredibly valuable. The book simplifies complexity in a practical way by guiding readers to identify the "Big Problem," articulate the "Desired Outcome," and communicate with clarity that inspires action. Bruce’s engaging storytelling and actionable insights make this an essential read for any leader looking to connect their offerings with meaningful, real-world results.