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Publisher's Summary

World-renowned business strategist and best-selling author (The Experience Economy, 140,00 copies sold), Joe Pine teams up with Kim Korn to take the next step after The Experience Economy. They offer a revolutionary new model to help businesses understand and develop a strategy for harnessing the limitless potential of digital technology to create memorable, enriching customer experiences.

©2011 B. Joseph Pine II and Kim C. Korn (P)2012 Berrett-Koehler Publishers

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