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Publisher's Summary

Amy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future. The Signals Are Talking reveals a systemic way of evaluating new ideas bubbling up on the horizon - distinguishing what is a real trend from the merely trendy. 

This book helps us hear which signals are talking sense, and which are simply nonsense, so that we might know today what developments - especially those seemingly random ideas at the fringe as they converge and begin to move toward the mainstream - that have long-term consequence for tomorrow. 

With the methodology developed in The Signals Are Talking, we learn how to think like a futurist and answer vitally important questions: 

  • How will a technology - like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things - affect us personally? 
  • How will it impact our businesses and workplaces? How will it eventually change the way we live, work, play, and think - and how should we prepare for it now? 

Most importantly, Webb persuasively shows that the future isn't something that happens to us passively. Instead, she allows us to see ahead so that we may forecast what's to come - challenging us to create our own preferred futures. 

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2016 Amy Webb (P)2018 Hachette Audio

Critic Reviews

"The clear, insightful, and humorous Amy Webb has crafted a rare treasure: a substantive guide written in a narrative that's a delight to read. While most futurologists want guru status through a few Nostradamus-like visions that never materialize, Webb modestly reports with depth and discipline, and creates a system and tools we can all use to better navigate the future. Through her deep research, specific anecdotes and brilliant insights, she has performed the selfless but hugely valuable act of teaching us all to fish at the fringe." (Christopher J. Graves, Global Chair, Ogilvy Public Relations)

"Amy Webb, with insight and a big dose of pragmatism, shows how to clearly see the next big disruption and then take action before it strikes." (Ram Charan, advisor to CEOs and corporate boards, author of The Attackers Advantage and co-author of Execution: The Discipline of Getting Things Done)

"[The Signals Are Talking] provides several brain-bending future possibilities...Webb's stellar reputation in this red-hot field should generate demand." (Booklist)

What listeners say about The Signals Are Talking

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Good book, awful narrator

The content in this book could be interesting but it is hard to know for sure because the narration is so terrible. The narrator reads every sentence as though it is its own contained story - she has no comprehension of the greater point being made and seemingly little understanding of the subject matter. She emphasizes all the wrong parts of sentences word-by-word to the point where the meaning is confused and often altogether lost. Extremely frustrating. I will be returning this book.
Regarding content, there is interesting analysis of how fringe developments unexpectedly led to massive mainstream shifts. Things are a little weaker when she attempts to make predictions using current fringe developments but overall the content seems interesting when it can be comprehended from the scattershot narration.

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Hard to listen to.

The premise of this book really appealed to me, but the narration is so robotic sounding that it makes it hard to follow the authors thought. Her reading of the topic lacked a natural rhythm and cadence to make the complex sentences understandable. I found myself trying to understand the last point while the next was being made. Frustrating.

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Forecast the Future using signals and much more!

A detailed and comprehensive book and resource to look at the future from a Futurist point of view; with 6 steps that let you look and analyze the signals, ask the right questions and forecast the future using scenario planning and more; The book includes also analysis on some of the greatest trends and projects/companies from Google to UBER and how they played a role in shaping our future and more.

Amy Webb is well known for her exceptional way of scouting and making sense of the trends and presenting how this would / may affect our lives and work today and the future.

The Signals Are Talking is a book that a futurist, marketer, technologist, entrepreneur, or simply a curious psychologist needs to read.

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Excellent book

Excellent book for anyone wishing to get to grips with the approach to preparing for the future. Extremely well written, engaging and comprehensive. In fact, so much so that I’m going to buy the Kindle version as well, to analyse the author’s ideas more closely.

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AA Reliable & Straightforward Framework for Forecasting the Future

I came across Amy Webb while listening to TWIT. I was immediately struck by the rigor and structure of her commentary on a wide range of topics. Upon digging deeper, her writing revealed a playbook to draw upon for my own work.

For years I’ve been tinkering with and introducing new concepts for technology applications but at various times I struggled to bring along my audience. Amy’s framework shares similarities with other design thinking, BPI practices, and design of experiments. The magic for me is the straightforward approach and language she uses that is universally accessible and understandable by a wide audience, regardless of training, education, or experience.

I now have a complimentary set of tools to explore novel technologies at the fringe and a structured approach to communicate to a broad audience. Thank you Amy.

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Affirming and Enlightening

Love it! The information Amy Webb provided was such that I listened to the audio book for 4 hours straight. The narrator was fantastic! Her voice never fatigued me as a listener as have other narrators.

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Good stuff. Well put together.

Great material. Thought provoking and profound but the reading is a little monotonous at times.

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Must Read For Open-Minded Investors

Amy Webb’s visionary ideas are amazingly robust... ahh never mind. AMAZING BOOK and it’s perfect for the new age investor!

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This book is basically an advertisment for Google

I was excited to listen to this book after reading Amy's Big 9 book, which I enjoyed. I was a few hours into this book when it became very apparent that Amy basically only uses Google and Google backed companies for her examples. Once this dawned on me, my interest quickly started to wane. I am determined to finish the book strictly to get my money's worth. The book would have been better if she focused on other non-Google companies. Seriously though, it's almost like Google paid her to talk about their products.

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Engaging Authors Should Read Their Books

Content is important and timely. Rigorous--as all Webb's work is. Reader is professional, but a mismatch for this content. When the author is an engaging, dynamic, natural speaker, she should read her work. I'm working hard to get through this because the reader (who I'm sure is terrific on the right content) has a sing/song style that is out of sync with the subject matter. I haven't finished it yet and will update my ratings once I do, but I feel strongly about this reader/content match because this is important work. ("disparate" mispronounce throughout)

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  • Anonymous User
  • 03-21-20

Rethink your thinking

I've been reading and listening to Amy Webb for ages so I was already aware of what I was going to get with this book. it is insightful and giving a structure to how to consider trends very interesting. Am I a futurist now? No, but thanks for giving me tools for critical/considerate thinking. Ms Webb has said she wouldn't do her own audiobook (bit of a harsh self assessment) and has chosen well here with Ms Morgan.