The Experience Economy, Updated Edition

De: B. Joseph Pine II, James H. Gilmore

Narrado por: Alan Sklar

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages.

Though the world has changed in many ways since then, the way to a customer’s heart has not. In fact, the idea of staging experiences to leave a memorable - and thus a lucrative - impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples - including the US Army, Heineken Experience, Autostadt, American Girl Place, and others - to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

Includes a bonus pdf with graphics.

Download the accompanying reference guide.©2011 B. Joseph Pine II and James H. Gilmore (P)2012 Blackstone Audio, Inc.

Reseñas de la Crítica

“[An] updated and wonderfully relevant book.” ( AdAge)

“One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences.” (Tom Kelley, general manager, IDEO)

Tansform your services to an experience!

An excellent book about changing your business offerings from services to experiences and even transformations.

Must read

Very lucrative ideas on how to deal with clients in this economy. For the past 30 years I have been and entrepreneur and this book still taught me new things and new ideas.

To Listen, Or Not To Listen

If you want a quick fix, don't listen to this book.

If you want to thrive instead of fighting to survive in the new economy, start reading this book today.

Enlightening

Highly technical performing arts approach to the evolution of markets and businesses serving their needs & wants. Best if read before or during listening. Many excellent graphics provide better context.

What experience do you provide?

This has been an eye opening book for me. An entirely different perspective on what our business should look like.