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Publisher's Summary

So you have a brilliant idea for a digital product. Now what?

This concise, easy-to-listen-to manual will walk you through the steps of creating great apps and other products. With an unwavering focus on user experience and a commitment to ongoing iteration, the authors break down all the elements and exercises that go into creating products people won’t just buy, but will love to use. 

You’ll learn about:

  • The foundation of all great digital products, including finding your vision, mapping your user journey, and always mapping your strategy back to your goals
  • How to conduct lean, mean research without a lot of time or money
  • Which development methodology will work best for you, your product, and your scaling team
  • Why user-centric design is integral to any successful product today
  • The secrets to building a small, effective start-up team
  • How to bring your business model to life and attract the right investors at the right time

With hands-on, tactical instruction, you’ll create the building blocks of a great product, including:

  • Your very first proof of concept
  • A value proposition you can commit to
  • A tangible product workflow
  • A feasibility audit
  • Iterative prototypes that react to feedback and lessons learned
  • Your first pitch deck

Got Ideas? turns dreamers into viable entrepreneurs and good ideas into excellent products with great user-experience design.

©2018 Justin Jones & Scott Waddell (P)2018 Justin Jones & Scott Waddell

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Great narrative, stellar narration, super useful

For someone who has no idea how to even begin to build a digital product, this book is indispensable. It breaks down the steps, the language and the thought process that goes into building digital stuff. For a how-to, it's actually very entertaining, and the narrator's easy going, upbeat speaking style kept me engaged the whole time I was listening. I walked away with a solid idea of how to build a digital product from scratch, and look forward to going back and listening to specific sections when I'm ready to sit down and get to work.