A naked man survives a meteoric plunge from a cloudless sky, and a small-town TV reporter rushes to get the story. The fallen man claims amnesia and, despite widespread efforts, no one can identify him. The press dubs him Buddy What.
When no clues surface about his identity and as details about the mystery man are examined, Internet devotees worship him as a celestial being.
With trepidation, he accepts the call to become a spiritual guru. But as Buddy What grows into a worldwide phenomenon, controversies follow.
Be Now, Buddy What is a satire about fame, the news media, organized religion, the Internet, and people who let strangers into their homes.
"Be Now, Buddy What" is an interesting story with some fascinating observations about today's neo-spiritualism and the cult of celebrity. Unfortunately, Dan Spencer saw the need (like far too many authors today) to read his own book.
Spencer tries to do character voices and in many cases (especially feminine ones) proves horribly inept at it. The bulk of the narration is serviceable but some characters (especially that of Buddy himself) grate on the eardrums.
I recommend this book solely for the story. If you can't stomach half-baked author narration then look for it in a different format.