Ctrl Alt Delete

Reboot Your Business. Reboot Your Life. Your Future Depends on It.

De: Mitch Joel

Narrado por: Mitch Joel

A game-changing book that outlines the ways in which technology has transformed how brands and businesses innovate and connect with consumers: "An indispensable read for a time when so much is in transition" (Arianna Huffington).

The DNA of business has changed. Forever. You can blame technology, smartphones, social media, online shopping and everything else, but nothingchanges this reality: we are in a moment of business purgatory.

So, what are you going to do about it?

Mitch Joel, one of the world's leading experts in new media, warns that the time has come to CTRL ALT DELETE. To reboot and to start re-building your business model. If you don't, Joel warns, not only will your company begin to slide backwards, but you may find yourself unemployable within five years.

That's a very strong warning, but in his new book, CTRL ALT DELETE, Joel explains the convergence of five key movements that have changed business forever. The movements have already taken place, but few businesses have acted on them. He outlines what you need to know to adapt right now. He also points to the seven triggers that will help you take advantage of these game-changing factors to keep you employable as this new world of business unfolds.

Along the way, Joel introduces his novel concept of "squiggle" which explains how you can learn to adapt your personal approach to your career, as new technology becomes the norm.

In short, this is not a book about "change management" but rather a book about "changing both you AND your business model."

Reseñas de la Crítica

"In CTRL ALT Delete, Mitch Joel surveys the ways technology has transformed how brands and businesses create, connect, and adapt to a shifting new landscape. This book -- and especially the five new movements he identifies that are forcing brands to reboot -- is an indispensable read for a time when so much is in transition."

-- Arianna Huffington, President and Editor-in-Chief of the Huffington Post Media Group

"In CTRL ALT DELETE, Mitch Joel describes how you must learn to adapt, to learn, and to stay ahead of the curve online. This book will help prepare you for the future... now!"

-- Tony Hsieh, NY Times Bestselling author of "Delivering Happiness" and CEO of Zappos.com, Inc.

"Writing with his signature blend of warmth and intelligence, in CTRL ALT Delete Mitch Joel delivers a crucial blueprint for running your business -- with humane intention and razor-sharp results."

- Susan Cain, author of QUIET: The Power of Introverts in a World That Can't Stop Talking.

"Too many brands, in their frantic effort to fashion a new business strategy, fail to build meaningful relationships with the customers they serve. Even fewer understand the new business landscape as it is (not as it once was). They need to listen to Mitch Joel. CTRL ALT DELETE is a wise and practical road map that can help you navigate today's challenging economic, social, physical and digital landscape."

-- Daniel H. Pink, author of TO SELL IS HUMAN and DRIVE

The way we work and do business is changing faster than most of us understand or can comprehend. Fortunately Mitch Joel has given us CTRL ALT Delete, a wonderful book full of his invaluable insight to help us navigate, adapt and survive these fundamental changes.

-- Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics at Duke University, and author of Predictably Irrational

"In Control Alt Delete, Mitch Joel shows us that in times of great uncertainty -- like ours -- flexibility, creativity, authenticity, and kindness are the keys to developing great businesses - and ourselves. His book is a wonderful guide through the new terrain."

-- Julie Burstein, author of Spark: How Creativity Works

"In a world filled with broken promises, Mitch Joel is the real deal. He lives the work he talks about, and he does it with generosity and insight."

Seth Godin
Bestselling author
The Icarus Deception

Cemented my opinion about tech

I've always agreed that the future is a connected one, and this guy has convinced me even more. He's given me even more reason to continue down the path I'm on in terms of online marketing.

He needs a bit of coaching on the narration. He has a habit of going down in pitch consistently on the end of sentences, even though it might not be appropriate for the thought. I usually love when books are narrated by the author because I can catch the author's excitement for the subject. On this one, however, I think he's trying too hard to be good on the narration by leaving out his speaking style. I wouldn't mind a little bit more of speaking and less reading.

That said, I think it's a great book, especially for anyone who doubts even a little bit that the internet is here to stay. Great for company owners and managers who are resisting getting more involved in new media.

Extremely 101

Any additional comments?

This is a great book for a business leader who has somehow gone until now without knowing the first thing about the digital age or the social web - and I do know that, amazingly enough, there are still quite a lot of those out there, so this book certainly has it's place.

If however you've ever used social media or read a blog, you already know more than this book is telling you.

I could not agree more

What did you love best about Ctrl Alt Delete?

This was very informative and enjoyable, as a small business owner I have found the necessity to adopt many of the things the author talks about.

Any additional comments?

If you are in business I think it is very important that you listen to the ideas of this book.
There is no going back either we adapt to the new computer age or we will go out of business and someone else will take our place.

Absolutely superb ideas

Where does Ctrl Alt Delete rank among all the audiobooks you’ve listened to so far?

From a business books point-of-view -- in the top 10

What about Mitch Joel’s performance did you like?

He did a great job.

Any additional comments?

This is a MUST listen to book on the topic of social media / technology and how it will impact your business. I found it VERY helpful.

Great idea - but big disappointment

Any additional comments?

This book addresses an important question. My wife and I are both in industries that are being disrupted, so we listened to it together on a road trip and had hoped to get some ideas of how we might address the disruptions. However, we found the book very shallow. The book seemed like a stream of cliches (like pealing the onion, leaning into it, etc.) and extremely poor metaphors (like purgatory and having sex with your data). Take away these weak literary devices and you are left with a bunch of shallow statements - nothing novel.
The author spends a lot of time talking about being connected. My recommendation would be that he disconnect for a while and think deeply about the content. It sounds like he has access to a lot of insightful people, but he needs to synthesize some novel thoughts of his own.