Crossover Creativity

Real-Life Stories About Where Creativity Comes From

By: Dave Trott

Narrated by: Piers Powis

Ideas don’t just happen, they don’t spring from nowhere. Ideas come to life from everything that’s already inside our brains. Because new ideas are actually a new reaction between existing ideas. This means creativity is about finding ways to put unrelated, disconnected things together. When two unrelated things come together, something new springs into existence; they form a third thing, and that becomes a new idea. That’s Crossover Creativity. The more you read, watch, observe, and consume, the more fuel for ideas you have in your brain and the more crossover creativity will happen for you.

In this latest collection of stories about creativity in real-life situations, Dave Trott presents examples of crossover creativity in action–as a guide for those who have to generate ideas in advertising, business, sport, or anywhere in the wider world.

©2023 Harriman House (P)2023 Harriman House

Loved it

Great book. Very well done and definitely I'd say helpful. Really well written and narrated. Very enjoyable and easy to understand. 5 stars from me.

Fresh ideas from unexpected places

Really enjoyed how the book shows creativity as mixing things from different worlds. Super useful and full of real examples.