Regular price: $23.93

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
In Cart

Publisher's Summary

Sharing strategies and answers from a lifetime of selling, Jeffrey has packed The Little Red Book of Selling with the information you've been searching for. You'll learn a philosophy of success - long term, relationship-driven, and referral-oriented - that has nothing to do with manipulation or other old-world sales tactics, and has everything to do with understanding buying motives and taking ethical, relationship-building actions.
©2004 Jeffrey Gitomer (P)2008 Simon & Schuster

What members say

Average Customer Ratings


  • 4.4 out of 5.0
  • 5 Stars
  • 4 Stars
  • 3 Stars
  • 2 Stars
  • 1 Stars


  • 4.5 out of 5.0
  • 5 Stars
  • 4 Stars
  • 3 Stars
  • 2 Stars
  • 1 Stars


  • 4.4 out of 5.0
  • 5 Stars
  • 4 Stars
  • 3 Stars
  • 2 Stars
  • 1 Stars
Sort by:
  • Overall
  • Earl
  • Sachse, TX, USA
  • 03-21-10

Great tool and Jeffrey is a tool too.

I have been in sales for over 20 years and most of this book highlights points that many of us have had to learn the hard way.

Jeffrey is clear and straight to the point. He also has no problem telling us how good he is and how much we suck.

If you can get through the ego and bile this is a very good book. If you re just getting started in sales this is a must read.

17 of 20 people found this review helpful

  • Overall
  • Fernando
  • Crestline, CA, United States
  • 10-16-09

Questionable Advice

As a Professional Procurement and Sales Manager, some of the advice given in this book is questionable. The writer has the sales profile of someone that would have a difficult time getting an appointment with me. Many of the tips are absolute rubbish and look as if were made up as he wrote the book.

34 of 43 people found this review helpful

  • Overall

Don't buy this

The book lacks practical advice regarding how to improve your sales ability. Moreover, Gitomer's style is brash and annoying, which is only compounded by his constant efforts to get you to go to his web site to learn information in an obvious effort to sell you further products. If the information is something the reader needs to know, it should be in this book.

17 of 23 people found this review helpful

  • Overall
  • Performance
  • Story

Great guide of selling

As a salesman I found that my selling's issues are not just because of me but also because of this profession. There's a lot of good information in this book to become PRO.

1 of 1 people found this review helpful

  • Overall
  • Performance
  • Story

great sales advice / training

Where does The Little Red Book of Selling rank among all the audiobooks you’ve listened to so far?

one of the best...if not the best

What does the narrator bring to the story that you wouldn’t experience if you just read the book?

as jeffrey says...the nuances

Any additional comments?

have listened to this book 4 times now...and will probably listen to it more times in the future. if you're a sales person - this one is a must have for your library.

1 of 1 people found this review helpful

  • Overall
  • Mike
  • Erie, CO, USA
  • 11-18-08

Pay attention to earn more............

Jeffrey Gitomer really impressed me with this audiobook! We are all in sales, but for those of us that call our profession "Sales", this book has some great tips. I will listen to this again and again. Too bad his other books are not audiobooks. It really helps salesmen that travel a lot with our "reading". The only negative is he "sells" all of his other stuff a lot, but...... he is in sales.

12 of 18 people found this review helpful

  • Overall
  • Performance
  • Story

It was very disappointing

I listened to a previous book from Jeffery Gitomer and I couldn't believe that he returned with the same old concepts and principles in this book. I really wasn't pleased with this effort and I would discourage anyone that's trying to improve on their sales technique from reading this Book.

2 of 3 people found this review helpful

  • Overall
  • Performance
  • Story
  • Christina
  • Waterford Works, NJ, United States
  • 10-06-12

Old carsalesman tactics presented obnoxiously

This book wasn’t for you, but who do you think might enjoy it more?

People who are looking for a psedu-motivational sales book without specific sales tactics

What was most disappointing about Jeffrey Gitomer’s story?

It was like a bad infomercial with little substance

What didn’t you like about the narrator’s performance?

The fake crying, constantly yelling of "You suck!"

If you could play editor, what scene or scenes would you have cut from The Little Red Book of Selling?

The book constantly sounds like Gitomer is just trying to sell the reader on his product without ever offering anything useful, other than trite tips like not watching tv at night and "working harder"

3 of 5 people found this review helpful

  • Overall
  • David
  • Humboldy, TN, United States
  • 01-04-09

I am fast becoming a Gitomer fan.

I have purchased his hard bound books in addition to the audible downloads. I have listened to The Little Red Book twice, and to the Sales Bible once. Each time I pick up something new and usable. I intend to make the Little Red Book a constant in my reading and listening. Not only have I learned a lot, but I am incorporating what I learn in my work.

8 of 14 people found this review helpful

  • Overall
  • Performance
  • Story

Get it

Red it, enjoyed it, but had to stop midway through to Prime the hardcover version. Definitely worth having in both formats. Jeffrey, where’s the bundle buddy?