Little Red Book of Sales Answers

99.5 Real Life Answers that Make Sense, Make Sales, and Make Money

De: Jeffrey Gitomer

Narrado por: Jeffrey Gitomer

Jeffrey Gitomer's bestselling companion to his classic Little Red Book of Selling

Salespeople are looking for answers. The fastest, easiest answers that work every time. The good news is, the answers exist. The bad news is, in order to be able to become a successful salesperson, you have to understand, practice, and master the answers.

You'd think with all the solutions contained in The Little Red Book of Sales Answers that anyone who listens to it would automatically become a better salesperson. You'd be thinking wrong. To become a better salesperson, the first thing you have to do is listen to it. The second thing to do is listen to it again. The third thing to do with this is try one answer everyday. If it doesn't work exactly right the first time, or the outcome wasn't what you expected, try it again and tweak it a little bit. The fourth thing you have to do is practice the answer until you feel that it's working. The fifth thing you have to do is become the master of it.

In his Little Red Book of Sales Answers, Jeffrey Gitomer allows you to blend each answer to your selling situation and do it in a way that fits your style, and your personality.©2006 Jeffrey Gitomer; (P)2009 Simon and Schuster, Inc

Gitomer is Great

Gitomer's forward style makes for easy but powerful understanding on how to sell. He is far above anyone else. His humor keeps you laughing at yourself. He uplifts the reader with practical application of understanding the sales process is based on relationship. He challenges traditional traditional thinking and encapulates a desire for salespersons to be the best. Along with practical application he motivates you to become the best that is possible -- to rise above the crowd. It means working hard, very hard as working smart.

Invest in youtself.

I like this guy. I have listened or read most of his books. He has a get off your bottom and keep moving forward attitude.

Should be a MUST READ for all Management.

Would you recommend this audiobook to a friend? If so, why?

It gives both the reason why you need to do something and also what to avoid and what not to do. We were guilty of a few things and have now changes our sales strategy.

What was one of the most memorable moments of Little Red Book of Sales Answers?

PRICING - Enough with discounting. Yes, of course there is a discount if you buy quantity and if you have 50 outlets as apposed to 1. But all those prices have now been SET. So all accounts with 50 outlets getting 10 widgets pay the same price. "Our prices are fair but firm".

Have you listened to any of Jeffrey Gitomer’s other performances before? How does this one compare?

This is my fist audio, I have read a number of them.

Was this a book you wanted to listen to all in one sitting?

No

Any additional comments?

A must read for anyone coming out of academia and getting their first job.

Great book.

Full of little tips that I wish I knew long ago. But now I do.

Majestic!!

One of the best I read. This is an excellent book that you need to read if you want to become a successful salesperson.

Not worth the time I spent reading the book

What would have made Little Red Book of Sales Answers better?

The books needs to have a better attitude, answer questions in a straightforward manner and provide more useful content.

Would you ever listen to anything by Jeffrey Gitomer again?

No. I found the author (also the narrator) to be rude, disrespectful and off-putting. He repeatedly violates his own rules--he says say things that are different than your competitor, then presents trite material in his books. He says to be friendly, then he acts rather unfriendly to the audience. He says not to trash-talk others, then he bad-mouths people in the book. He says he does not like manipulation, then he gives you manipulative techniques. He says to have a great attitude, then he shows a bad attitude toward others in the book. This book was such a massive waste of time. If anyone sold to me like how he says to do in the book, I would kick them out of my office. The author through his horrendous behavior singlehandedly destroyed his own brand perception in my eyes over the course of this book. By the time it was over, I was so disgusted by the author that I have no interest in checking out any of his stuff. For a "sales trainer", the man sells himself very poorly.

How could the performance have been better?

He needs to be more friendly and respectful. When someone listens to you, they are honestly trying to get data to improve their lives and careers. The narrator is continually mocking and insulting, and deriding people. He completely failed in his responsibility as a teacher and comes off as arrogant and rude and insulting. Twenty minutes into the program, I was fed up with this guy. It was only my discipline to finish books once I start them that got me through this book.

Nothing new

The big idea is work harder??? Do you need to buy a book to know that? It is entertaining but get a comedy book if that is what you want. I checked the author out and he has not been a salesman in 20 years. He is just selling himself. I'm not buying.

Not my style

I found his approach very arrogant and negative. I didn’t make it past the 2nd chapter.