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Publisher's Summary

There’s never been a better time to start a business—or so the conventional wisdom would have you believe. But with up to 90 percent of businesses failing within the first five years, it’s time to take off the rose-colored glasses and think twice before you invest your precious time, money, and energy.

The Entrepreneur Equation helps you do the math before you start down the entrepreneurial path so you can answer not just “Could I be an entrepreneur?” but also “Should I be an entrepreneur?” By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.

Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal “entrepreneur equation” as you: learn what it takes to be a successful entrepreneur in today’s competitive environment; save money, time, and effort by avoiding business ownership when the time isn’t right for you; identify and evaluate the risks and rewards of a new business based on your goals and circumstances; evaluate whether your dreams are best served by a hobby, job, or business; gain the tools that you need to maximize your business success.

The Entrepreneur Equation is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book!

©2011 Carol Roth (P)2011 Blackstone Audio, Inc.

Critic Reviews

“One thing readers can be certain of is that Carol Roth will tell it like it is. Her no-nonsense, direct, humorous, and engaging style is part of what makes The Entrepreneur Equation one of the more enjoyable business books to read. But the author also has a serious purpose: to ensure that anyone thinking about starting a business is prepared for it…The Entrepreneur Equation is a definitive guide that will help any would-be entrepreneur objectively assess whether or not to venture into business ownership. Carol Roth’s advice and wisdom will likely make that decision a lot easier.” (ForeWord Reviews)

What members say

Average Customer Ratings

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  • Overall
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A must read for any aspiring enterpreneur.

Where does The Entrepreneur Equation rank among all the audiobooks you’ve listened to so far?

Outstanding. Unique expertise delivered in concise organized form. If this book doesn't teach one sensibility in business decisions, nothing would. All the angles are covered.

What other book might you compare The Entrepreneur Equation to and why?

N/A

Which character – as performed by Mike Chamberlain – was your favorite?

N/a

Was this a book you wanted to listen to all in one sitting?

Definitely no.

2 of 2 people found this review helpful

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Great content though do not like narration

Would you consider the audio edition of The Entrepreneur Equation to be better than the print version?

No. The print version is better because I do not like the narration. I had to stop listening several times because I do not like the narration style.

What do you think the narrator could have done better?

The narration is over-enunciated and sounds more forced than natural flow. Specifically the often said word, entrepreneur, detracts from the content.

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Essential to any Entrepreneur

Even if you think you know something about running a business this book serves as a sort of entrepreneur check list; it brings up several things you weren't even thinking about, and puts several others into a new perspective. The message can be a little intimidating at times, and that's a very good thing — you need to know exactly what you're getting into. Carol tells it like it is without a lot of sunshine and jellybeans: she delivers your wake up call with both barrels.

I always hope to finish a book and have at least one takeaway, "The Entrepreneur Equation" gave me several. I'm working on a startup, and this book forced me to rethink parts of my strategy, which will save me lots of pain and money in the future. Grateful to have read it and definitely recommend.

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Too many metaphors, not enough usable content.

Stuck in traffic, figured I would have nothing to lose. Got too irritated listening to the metaphors and not getting to relevant details of what it takes to run a business. Chapter 5 was all I could take.

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female writen book narrated by a male. not optimal

very good book I recommend . no blowing smoke up your ass. narrator could be better.

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Needs Woman Narrator

This is a great book for anyone considering starting their own business. I would certainly recommend the book, but that audio book isn't the best format as is. It is written by a woman in a first person perspective. Since she uses personal references throughout the book it sounds odd at times with a male narrator. Mike Chamberlain does a good job, but his male voice does not lend well to this book. A woman narrator is needed.

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not very interesting

What did you like best about The Entrepreneur Equation? What did you like least?

This book didnt make much of an impression on me. I found myself waiting for it to be over.

Would you recommend The Entrepreneur Equation to your friends? Why or why not?

No, probably not.

Was The Entrepreneur Equation worth the listening time?

Not really in my opinion.