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Publisher's Summary

With the explosion in Web, mobile, and social-media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work - without wasting a fortune on trial and error? Listen to this audiobook, that’s how!

Top Web-marketing consultant Michael Tasner has written the definitive, practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. He helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.

You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves.... How to use virtual collaboration to accomplish marketing projects faster and at lower cost.... How to build realistic, practical action plans for the next three months, six months, and 12 months. Whatever you sell, wherever you compete, no matter how large or small your company is, this audiobook will help you build leads, traffic, sales, market share - and profits!

©2010 Michael Tasner (P)2010 Gildan Media Corp

What members say

Average Customer Ratings

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  • Overall
  • Performance
  • Story

Great Book - A Must Read!

I love it! Great information, great tools for web marketing 3.0 and even some great 2.0 information. Good advice about Twitter, Facebook and a peek into the future. Mr. Tasner is ahead of his curve and is sharing his knowledge with the rest of us. A must read for any online entrepreneur.

1 of 1 people found this review helpful

  • Overall
  • morton
  • Rego Park, NY, United States
  • 08-10-10

The Perfect Guide

This is the perfect guide for anyone who wants to learn the most advantageous way to utilize the latest marketing tools???web, mobile, social media. It was fascinating to discover which deliver the best results, and how to chose from the vast array available.

2 of 3 people found this review helpful

  • Overall

For the complete novice

This book is strictly for amateurs. If you know anything about facebook just don't get this audio book. The author actually goes into step by step instructions for how to delete friends (as if that's worth your time). If you know nothing about the internet then this will help. If you know anything about the internet then look for something more advanced.

This book is for grandma.

3 of 5 people found this review helpful

  • Overall
  • Performance
  • Story
  • urvois
  • esquibien, France
  • 02-12-12

eye opener

it is truly a great book, first the voice is great, an inspiration , and passionate, then the story of how the marketing will involved is fasinating, what else could i say, i do recommend it.

  • Overall
  • Performance
  • Story

Good key points and how-tos. Some info outdated.

If you could sum up Marketing in the Moment in three words, what would they be?

This book is a crash course in online marketing. The sentiment of the book is that it is easy and effective to utilize as many key online social mediums as possible to get customers.

What could Michael Tasner have done to make this a more enjoyable book for you?

Some of it's emphasis seems misplaced and perhaps a bit

Did the narration match the pace of the story?

No, the narration was slow and his voice sounded more like a 50 something business manager rather than a young 26 year old marketing guru.

  • Overall
  • Dean
  • Pembroke Pines, FL, United States
  • 10-27-10

Really enjoyed this book

I really like the style of this book, It was well done and enjoyable. Great real life examples. I didn't care to much for the entire Second Life chapter because I think that's a dead site. Other than that it won't disappoint.

1 of 2 people found this review helpful