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Editorial Reviews

On May 18, 2012, Facebook "went public". They held an Initial Public Offering, or "I.P.O.", whereby the general public was invited to buy ownership shares in the company. The history of that day reads like a battle from a war: The entire business world watched as armchair generals predicted which way the winds would blow, technical glitches caused delays, and underwriters scrambled to hold the goals of the battle aloft. At the end of the day, there were proud victors and bleeding casualties. Mark Zuckerberg, founder of Facebook, made over one billion dollars.

If the process behind an I.P.O. is unclear to you, iMinds will enlighten you in under eight minutes. Narrated by Emily Sophie Knapp, this audiobook introduction is comprehensive and clear.

Publisher's Summary

Learn about IPOs with iMinds Money's insightful fast knowledge series. IPOs or Initial Public Offerings are the sale of a company's equity to the public for the first time. By “going public”, a private company can be invested in by anyone on a stock exchange. Companies commonly “go public to” either to raise capital or to increase the company's liquidity. Previously, IPOs were limited to long established, large private firms. During the Dot Com Bubble of the 1990s however, they became a common method for raising capital by younger and smaller companies. A private company may wish to go public to raise capital for growth. This growth may involve expanding a customer based, investing in infrastructure or research or any other number activities. To fund this growth, a company can either seek private investment or list their company on the stock market. Another reason for a company to go public is to increase its liquidity. By creating a market price for shares, a company can then offer stock options to attract and retain employees. This stock can also become part of merger or acquisition deals. A company can also raise its profile by going public and enjoy some prestige from being listed on a stock exchange.iMinds will hone your financial knowledge with its insightful series looking at topics related to Money, Investment and Finance.. whether an amateur or specialist in the field, iMinds targeted fast knowledge series will whet your mental appetite and broaden your mind.

iMinds will hone your financial knowledge with its insightful series looking at topics related to Money, Investment and Finance... whether an amateur or specialist in the field, iMinds targeted fast knowledge series will whet your mental appetite and broaden your mind.iMinds unique fast-learning modules as seen in the Financial Times, Wired, Vogue, Robb Report, Sky News, LA Times, Mashable and many others... the future of general knowledge acquisition.

©2010 iMinds Pty Ltd (P)2010 iMinds Pty Ltd

Critic Reviews

"I'm learning all sorts of stuff about stuff I didn't even know I didn't know. And it sticks. In a nutshell: wonderful." (Jonathon Margolis, Financial Times)

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