What happens when a renowned river guide teams up with the CEO of one of the largest - and least Earth-friendly - corporations in the world? Nothing less than a green business revolution reveals Pulitzer Prize-winning journalist and bestselling author Edward Humes in his arresting new book, Force of Nature: The Unlikely Story of Wal-Mart's Green Revolution.
Humes, author of Eco Barons, tells the inside story of the little-known and unlikely partnership between former Wal-Mart CEO H. Lee Scott and white water expert-turned Blu Skye sustainability consultant Jib Ellison, and their struggle to redefine what it means to be green in the world of big business. Their efforts transformed a small project initially intended to insulate Wal-Mart from environmental criticism into a massive sustainability makeover, which now has snowballed beyond the retailer to influence whole industries, from apparel to dairy to banking.
Now their fresh take on sustainability is empowering a virtual second industrial revolution based on a simple truth: that the clean, green, efficient, less-wasteful, less polluting way of doing business can also be the most profitable way of doing business.
Wow! Amazing book,. Full of studies and facts of how Wal-Mart is working hard to produce better quality products that are not originated in sweat shops and how they asked and taught farms to grow organic cotton and more local foods, how much food we really waste and how that now being donated to local food pantryies, helping environment with teaching clothing factories to use healthy dyes etc. Fascinating I never knew this about Walmart why hasn’t this news been published and updated How Walmart is leading worldwide industries teaching them to monitor the full life cycle of a product thru better recycling!
Wal-Mart learns to lead Green initiatives all the way down the product line!