Today's business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming.
Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people have found ways to thrive in harsh environments for millennia. Author Jonathan David Lewis, combining the lessons of group survival dynamics with more than a decade of proprietary research into the factors that cause companies to lose their way, shows leaders how to thrive in unforgiving business environments by learning to:
I listened to this book about a month ago and really don't remember anything about it except wishing it would end so I could listen to something else. I think I read Jonah Berger's Contagious right after and that book is fantastic. Or I read Trust Me I'm Lying by Ryan Holiday, which is fantastic in a whole other way. It's underhanded, but really insightful.