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Publisher's Summary

In a little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users - and an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects - even becoming instrumental in political protests.

Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook's key executives in researching this fascinating history. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company's remarkable ascent. This is the Facebook story that can be found nowhere else.

Kirkpatrick shows how Zuckerberg refused to compromise, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, and one that has altered politics, business, and even our sense of our own identity. This is the Facebook Effect.

This special edition also includes an exclusive conversation between the author and Randi Zuckerberg, who offers unique insight as a marketer at Facebook and the CEO's sister. You'll hear them talk about major company milestones, high-profile product launches, and the CEO's growth - emotionally and experientially - as a leader. They also discuss the controversial issues surrounding Facebook's privacy policies.

©2010 David Kirkpatrick (P)2010 Audible, Inc.

What members say

Average Customer Ratings

Overall

  • 2.5 out of 5.0
  • 5 Stars
    327
  • 4 Stars
    244
  • 3 Stars
    334
  • 2 Stars
    227
  • 1 Stars
    813

Performance

  • 2.5 out of 5.0
  • 5 Stars
    276
  • 4 Stars
    178
  • 3 Stars
    218
  • 2 Stars
    136
  • 1 Stars
    630

Story

  • 2.4 out of 5.0
  • 5 Stars
    232
  • 4 Stars
    168
  • 3 Stars
    216
  • 2 Stars
    162
  • 1 Stars
    671
Sort by:
  • Overall
  • Performance
  • Story

Didn't Read It, Just Want It Gone!

Any additional comments?

Pre-Installing books I can't get rid of is annoying and I sincerely hope they give me a feature to remove it from my list.

42 of 42 people found this review helpful

  • Overall
  • Performance
  • Story
  • Dawn
  • WALLINGFORD, CT, United States
  • 11-20-12

Didn't want

What could have made this a 4 or 5-star listening experience for you?

This book just showed up and I haven't figured out how to delete it from the kindle yet. Didn't read it and not interested in reading it. Its a waste of space on the memory of the kindle

29 of 29 people found this review helpful

  • Overall
  • Performance
  • Story
  • K&J
  • Maine
  • 11-12-12

1 star is too high!

What could have made this a 4 or 5-star listening experience for you?

a 4 or 5 star experience would be if i could delete it

Has The Facebook Effect (excerpt) turned you off from other books in this genre?

yes

Would you be willing to try another one of David Kirkpatrick’s performances?

no

What character would you cut from The Facebook Effect (excerpt)?

david kirkpatrick

Any additional comments?

allow to be deleted!

20 of 20 people found this review helpful

  • Overall
  • Performance
  • Story

Bloatware

What would have made The Facebook Effect (excerpt) better?

Not being preinstalled on my app. Not having anything to do with face book. A way to delete it from my list would be nice.

What was most disappointing about David Kirkpatrick’s story?

That it is bloatware.

37 of 38 people found this review helpful

  • Overall
  • Performance
  • Story
  • Consuelo
  • CLIFTON, NJ, United States
  • 01-25-13

Why?

What could have made this a 4 or 5-star listening experience for you?

I am soooo not interested in this bloatware title. Would like to delete it so I don't have to keep looking at it. How do I do that?

15 of 15 people found this review helpful

  • Overall
  • Performance
  • Story

Did not want it, do not care for it

This item was put on my account for some reason, to be honest, I am really not interested in the topic, and would love to find the way to get rid of it.

24 of 25 people found this review helpful

  • Overall
  • Performance
  • Story
  • Paul
  • Newport News, VA, United States
  • 07-07-12

Less than worthless

This book wasn’t for you, but who do you think might enjoy it more?

I would be happy if I could delete it

Would you ever listen to anything by David Kirkpatrick again?

No

What didn’t you like about David Kirkpatrick’s performance?

What performance?

If you could play editor, what scene or scenes would you have cut from The Facebook Effect (excerpt)?

Beginning to end

Any additional comments?

Not worth the time

8 of 8 people found this review helpful

  • Overall
  • Performance
  • Story

audible bloatware.

What would have made The Facebook Effect (excerpt) better?

be able to delete it from my library.

What do you think your next listen will be?

not this

Would you be willing to try another one of David Kirkpatrick’s performances?

not his fault for this tripe

Any additional comments?

It would be great if this wasn't permanently in my library. Why would I keep an f-ing exerpt? It's canned crap that is now stuck in my library. I don't care about the book, I want to be able to get rid of it!<br/>

6 of 6 people found this review helpful

  • Overall
  • Performance
  • Story

this book sucks rocks

this book sucks rocks and no way would i read another book by this author

3 of 3 people found this review helpful

  • Overall
  • Performance
  • Story

it bites

Would you say that listening to this book was time well-spent? Why or why not?

it was good but now i have trouble deleting it from my list .............it does not give me an option to delete it...... now i can not get it off my computer..........ugh!!!!!!!!!!!!!!!!!!!!!!!

Any additional comments?

need to find a way to let people delete the books they download i got three i can not get off my computer .................it needs an option to do so.......................slickgolden1970

6 of 7 people found this review helpful