If you are regular listener, you’ll know that I’ve tinkered on the edge of the topic of Artificial Intelligence now in a few episodes.

You will have heard me speaking to Stephen Ruse, my IP lawyer friend, as we openly tried to work out between us what impact AI will have on our ownership and rights to the use of our physical likeness and voice.

I have also been talking at length about why it’s so important for you not to panic, but to really lean into working out how you are going to stand out and survive what’s coming.

In this episode, I go much deeper. My guest is highly tuned into this topic I want to get into, and that’s about where Artificial Intelligence intersects with us as subject matter experts. Are we a dying breed?

I have this slight concern about the impact AI will have on subject matter exerts and their process of learning and honing their craft in their space, and what the quality of expert professionalism looks like in the future.

This is not a negative episode at all. I’m hoping it will make you sit up and pay attention – because this is going to affect you quite significantly in the next few years and I want you to be informed and be ready for what’s coming.

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Izabela Russell is the CEO of Music Radio Creative (MRC), a family-owned full-service audio agency and the largest professional voice-over agency in the world.

Izabela’s highly talented audio specialist husband Mike, an Adobe Certified Expert, founded the business in 2004 after a career in radio. Since then, MRC have been at the forefront of professional audio in the UK, and around the world.

They have 180+ professional voice-over artists they work with to support and deliver on their client’s needs globally.

Their clients range from big brands like Warner Bros, the World Health Organization, FBI, the BBC, as well as thousands of smaller businesses and solopreneurs. They work with businesses, podcasters, radio stations, DJ labels, movie production houses, advertisers, and more.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led brand strategist working with knowledge experts… those who teach, educate, consult, advise or mentor others. Her specialism is in helping you uncover your genius gifts which the world needs from you and translate that into something that can be marketed and communicated in a way that’s comfortable for you.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work, and spends the majority of her time running her group programme, teaching micro businesses how to transform their expertise into a moment-building brand machine.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).