I introduce you to Ian Astley, a former British Army Lieutenant Colonel who served for 33 years before transitioning into civilian life as a leadership coach and mentor.

Another real-life conversation with someone out there – trying to shape a version of themselves that they are happy share with the outside world.

We explore what it means to build trust when your title and hierarchy disappear, how to establish credibility in new environments, and why authority alone is never enough.

If you’re navigating a career shift, stepping into self-employment, or re-evaluating how you position and price your value – this conversation will give you some much needed perspective.

We pull this all together through the lens of personal branding.

Come join us.

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𝗚𝗨𝗘𝗦𝗧 𝗕𝗜𝗢:

Ian Astley is a former Lieutenant Colonel with the British Army, who retired after more than three decades in progressive leadership roles across the UK and overseas.

He specialised in operational planning, complex project management and training design, but his enduring passion has always been developing people.

Ian has mentored senior leaders in high-readiness military units and supported NHS leaders through the complexity of the COVID-19 pandemic.

Today, he runs his own coaching and mentoring business, working with organisations and individuals facing demanding leadership environments, helping them build resilience, clarity and self-awareness.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

In this roundtable discussion, I sit down with Imogen Jones and Mark Franklin to talk openly about artificial intelligence and its growing presence in our working lives.

Together, we explore what it really means to be a professional human at a time when artificial intelligence is rapidly changing how we work, think and communicate.

Rather than getting swept up in hype or fear, we slow the conversation down and look at where humans still add value, what AI is genuinely useful for, and where over-reliance can quietly erode trust, credibility and connection.

We talk about AI as a co-pilot rather than a replacement, the importance of critical thinking, and why your personality, values and lived experience are becoming more — not less — important in your personal brand.

If you’re a subject matter expert, consultant, coach or knowledge worker wondering how to position yourself in a world full of machines - this episode will give you clarity and perspective.

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The two guests today work with Shelley inside their agency Harbour 32.

(𝗚𝗨𝗘𝗦𝗧) 𝗠𝗔𝗥𝗞 𝗙𝗥𝗔𝗡𝗞𝗟𝗜𝗡 𝗕𝗜𝗢:

Mark is a Transformational Mindset coach, speaker, author (and drummer). His passion lies in working with brave and brilliant professional coaches and creatives to close that gap between the business they currently have and the business they truly deserve.

He is a musician and, together with his 25+ years of experience across graphic design, senior marketing roles and in crafting brand-led story narratives he supports Harbour 32 clients with audio and visual branding.

(𝗚𝗨𝗘𝗦𝗧) 𝗜𝗠𝗢𝗚𝗘𝗡 𝗝𝗢𝗡𝗘𝗦 𝗕𝗜𝗢:

Imogen is a Podcast Specialist who works with subject matter experts to develop and launch a podcast show which is truly theirs, is powerful for their listeners, fun to deliver, and excites them to reach more of their ideal people.

With two decades of human-centered work, she is highly tuned to supporting clients to embrace their unique gifts and, on the flip side, she’s naturally empathetic to understanding the position of the listener, which clients definitely benefit from.

She supports Harbour 32 clients to carefully draw out the viable, long-lasting idea of their show, as well as giving them the confidence of set up, format, structure and the space for creative freedom.

𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

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All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).

I answer real podcasting questions sent in by listeners and peers - without notes, scripts or preparation. I put an invitation out to my online audiences to send in their questions as I celebrate 3 years in running this show.

I talk candidly about why I started the show, how it supports my work as a consultant, and why podcasting has become one of my most useful thinking tools. I also unpack what success looks like beyond downloads, how I avoid repeating myself across episodes, and why listening back to your own work is part of becoming a better host.

This episode is practical, reflective and honest - especially if you’re building something quietly in the background and wondering if it’s doing what you hoped it would.

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𝗦𝗛𝗘𝗟𝗟𝗘𝗬 𝗥𝗢̈𝗦𝗧𝗟𝗨𝗡𝗗 𝗕𝗜𝗢:

Shelley is a systems-led personal brand strategist working with knowledge experts…those who teach, educate, consult, advise or mentor others. Her specialism is in helping her clients to uncover their genius gifts which the world needs and translate that into something that can be marketed and communicated in a way that’s comfortable for them.

South African born and British-grown, Shelley has worked with 150+ brands across 30+ industries through her consultancy and agency work. She runs her specialist marketing agency Harbour 32, with her magically gifted friends, where they focus on personal brand strategy and podcast show positioning.

==================

All episodes are video recorded and can be watched in the website show notes at shelleyrostlund.com/podcast, or on YouTube. (Click here for the full audio transcribed version).