Unleashing the Idea Virus

De: Seth Godin

Narrado por: Seth Godin

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.

In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.©2001 Do You Zoom, Inc., All Rights Reserved; (P)2001 Simon & Schuster Audio, All Rights Reserved, SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster Inc.

First time reading it in 2023

The book has certainly dated a bit and missed on major changes in the market like - digital marketing, the rise of Google and etc. But even so, the philosophies it shared are still highly applicable.

It was more basic than my expectation

I love many books written by Seth Godin. I got this audio-book to listen during my daily drive to work. The book disappointed me with very shallow talk. It didn't have in depth knowledge that I sought. Too basic, too short...

This book Changed my life

Wow, Seth is an original thinker~ I'm listening to this book again and still, I'm learning. For sure one of my favorites and I'm following all these ideas.

Not a bad idea - but not at Viral Stage Yet

A good "idea" but not at Viral stage, at least yet.

Why?

Examples are fairly shallow, limited to those which are primarily about e-buisness anyway, and the style of presentation fails to capture the excite that is likely to gnerate much word-of-mouth from listener/reader to anyone else.

Michael U.

This is my second Seth Godin book, and well, I wasn't as impressed on this go around. It struggled to maintain my attention and grasp of what was being said. The overuse of the phrase "idea virus" was exhausting and garbled the meaning of the phrase.

You can hear the passion in Seth's voice, which was refreshing. Overall the narration was great.

I did learn quite a bit from this book but I can't say I would go around spreading his idea on this one.