Job Strategy

Almost one in four American working adults has a job that pays less than a living wage. Conventional wisdom says that’s how the world has to work. Bad jobs with low wages, minimal benefits, little training, and chaotic schedules are the only way companies can keep costs down and prices low. If companies were to offer better jobs, customers would have to pay more or companies would have to make less. But in The Good Jobs Strategy, Zeynep Ton, a professor at the MIT Sloan School of Management, makes the compelling case that even in low-cost settings, leaving employees behind - with bad jobs - is a choice, not a necessity.

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

The authors of the best-selling Competing on Internet Time (a Businessweek top-10 book) analyze the strategies, principles, and skills of three of the most successful and influential figures in business - Bill Gates, Andy Grove, and Steve Jobs - offering lessons for all managers and entrepreneurs on leadership, strategy, and execution.

There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

Each year, an estimated 1 billion people switch jobs worldwide. A lucky few stumble into the role of their dreams, but hundreds of millions are disappointed. What if, when looking for a job, we could make more informed choices to better select the opportunity we seize? What if the power to move along our career paths lies with each of us, as opposed to hiring managers or the market? According to the “Jobs to Be Done” theory of product design—customers don’t simply buy products; they recruit them to do specific jobs that solve a problem.

Achieve the Impossible in 100 Days!Are you ready to turn your vision into reality and achieve massive success in just 100 days? In this groundbreaking Second Edition of Vision to Reality, master coach and multi-bestselling author Honorée Corder shares the proven STMA™ (Short-Term Massive Action) system that has helped countless individuals transform their lives and businesses. Through a powerful combination of clear goal setting, unshakeable self-belief, smart strategy, and relentless accountability, the STMA™ 100-Day Program gives you the tools and motivation you need to achieve more ...

The search era is over. The chat era has begun. Instead of ten blue links, customers now see one synthesized answer from AI. The question every brand leader faces is urgent and simple: Why should that answer be you? In The Algorithm of AI Uptake, strategist Martin Gjerløff reveals how brands can survive and thrive in the age of Large Language Models. This is not just another AI marketing strategy book—it introduces a new discipline: Generative Engine Optimization (GEO), where credibility, authority, and emotional resonance decide which brands AI chooses to amplify. You will discover: Why...

In the Google era, the game was about being found. In the AI era, the game is about being chosen. When people ask ChatGPT, Claude, or Gemini for answers, they don’t see ten blue links. They see one synthesized response. The question every brand, agency, and communicator must now ask is: When the algorithm speaks, why should it choose you? This book introduces AI Uptake™ — the new measure of success in a world where discovery has collapsed into a single answer, and shows how to design content that algorithms surface, cite, and repeat. You’ll discover: Why SEO is no longer enough, and...

The AI Uptake Playbook (The 2026 Edition) How to Build Your Brand to Show Up in LLMs with Emotional Authority What will you say when your boss or client asks how your brand will survive once ChatGPT, Gemini, and Perplexity decide what people see—and buy? In the age of AI search, customers don’t scroll. They ask a question and get one synthesized answer. If your brand isn’t that answer, you’re invisible. The AI Uptake Playbook shows you how to change that. You’ll learn how to make your content choosable—the kind that LLMs trust, quote, and reinforce. Discover how to build “...

Stand out from other candidates and gain access to the hidden job market. With his no-nonsense style, recruitment expert Mike Adamo will teach you the skills to sell yourself and get the job you want. Regardless of whether you are employed yet, feeling unsatisfied, or actively seeking your next opportunity, Mike will give you the tools to build your network, hone your interview skills, and take control of your career.

Welcome to the most pivotal moment of our generation—a turning point that is reshaping your job, your career, and your child’s future. In AI Shock, bestselling author and AI strategist Elijah Low delivers a wake-up call and a survival guide for a world being rapidly rewritten by artificial intelligence. For decades, economic value was measured by job titles, college degrees, and accumulated knowledge. But AI is now replacing all three—faster than anyone expected. From law firms and classrooms to factories and hospitals, no industry is safe. And yet, this moment of disruption offers a ...

From the acclaimed Vanity Fair and GQ journalist–an unprecedented, in-depth portrait of the man whose return to Apple precipitated one of the biggest turnarounds in business history. With a new epilogue on Apple’s future survival in today’s roller-coaster economy, here is the revealing biography that blew away the critics and stirred controversy within industry and media circles around the country.

This comprehensive guide empowers aspiring leaders and professionals to build and leverage a personal board of advisors, offering actionable strategies for mapping out professional growth, applicable insights to career mapping, and real-life examples for accelerated personal and professional growth—who to connect with, what to discuss, and how to map out your career together!

Are you encountering resistance when trying to identify and recruit extraordinary but elusive, passive candidates that your competitors ultimately attract? Do your executive searches close with marginal candidates? It's time to transform your approach and results with a proven action plan. In the richly rewarding executive search business, it's not just about filling vacant positions but finding the perfect match between executive and company.

Rainer Maria Morita is proud to reveal, for the first time, the breakthrough interview methodology - Peak Performance Interviewing for Executives. The goal is to win C-suite job interviews at the $200K-$1 Million level. Worldwide it has gained great popularity among thousands of job seekers who owe their career advancement and job interview success to this technique. Bestseller author Rainer Morita distilled the essence of what drives ultimate job interview success in this short book with one goal in mind - help you be # 1 in interviews and get you the job offer.

David Portney teaches you how to ace difficult job interviews.

Your calendar is packed, the office is empty, and AI now drafts in seconds what used to justify days “away.” The old proof—I’m not in the grind, therefore I’m important—has expired. The Last Leisure Class is a sharp, practical survival guide for leaders, strategists, and creatives whose status is slipping in the Zoom era. Using Thorstein Veblen’s lens on honor and exemption, this book shows why “being away” once signaled rank—and why, after lockdown and generative AI, it no longer does. The new status move? Presence with consequence: being seen making real choices with ...

The inspiring story of a pioneering program that is redefining urban young adults as economic assets, not deficits. During Gerald Chertavian’s many years as a Big Brother, the former technology entrepreneur realized that our nation’s "Opportunity Divide" strands millions of young, disadvantaged, yet motivated workers at the bottom of the job ladder. In 2000 Chertavian dedicated his life to closing that divide, and Year Up was born.

To have the job of your dreams and to be chosen among the others, it is necessary to know the secrets of the process of the interview and therefore, to have the right attitude. Too often, the failure comes from the lack of knowledge of the techniques and the lack of correct preparation. Even if you have failed sometimes, even if you think you can't do it, with this book, you can understand how to get the job of your dreams and don't miss precious opportunities.

Cybersecurity is one of the world’s fastest growing, most exciting fields—but that doesn’t mean it’s easy to enter the industry and succeed. Now there’s a complete guide to creating a great cybersecurity career, whether you’re migrating to cybersecurity from another field or already a cybersecurity professional.