New Business Strategy

A business's overall strategy may be set at board level, but many people throughout the organisation will be involved in deciding that strategy and implementing it - making decisions that are strategic in nature. On these decisions hangs the future of the business: how successful it is, even whether it is successful. Yet business history is full of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous.

In today’s fast-paced digital world, traditional marketing strategies no longer guarantee success. The New Rules of Marketing is your ultimate guide to navigating the modern marketing landscape and turning your brand into a thriving online presence. Whether you’re a small business owner, entrepreneur, or marketing professional, this book equips you with the tools and strategies needed to attract, engage, and retain customers in the digital age.

AI tools are everywhere. Clear guidance on what to build with them is not. Most people don’t fail with AI because they lack access, skill, or motivation. They fail because they never decide what deserves their focus. They keep learning and tweaking—while real progress stays just out of reach. If you’ve explored platforms, followed tutorials, and still asked yourself how you could monetize AI—it isn’t confusion. It’s a missing decision framework.

This is a 30-day execution playbook. Each chapter builds on the last. Complete the action steps, and you'll have a working AI system—not just theoretical knowledge.

The Art of War by Sun Tzu is much more than an ancient treatise on military strategy: it is a timeless guide on how to face challenges, make wise decisions, and win intelligently. This complete edition, translated into modern English and enriched with annotations and analyses, has been designed to make this masterpiece accessible and relevant in today’s world.

Artificial Intelligence is the bedrock of the future economy and the new global operating system that will quietly power every industry, process, and decision. In The Future After AI, top-ranked economist and world-renowned futurist Jason Schenker explores how AI will underpin finance, technology, energy, healthcare, education, and business. AI is transforming the global economy in ways as profound as the internet and computers once did. But just as we no longer marvel at using the internet, AI's impact is likely to become so deeply embedded in technology and society that we might soon stop...

In Strategy: A History, Sir Lawrence Freedman, one of the world's leading authorities on war and international politics, captures the vast history of strategic thinking, in a consistently engaging and insightful account of how strategy came to pervade every aspect of our lives.

The retired four-star general and and bestselling author of My Share of the Task shares a powerful new leadership model Former General Stanley McChrystal held a key position for much of the War on Terror, as head of the Joint Special Operations Command. In Iraq, he found that despite the vastly...

What happens when forty years of rules disappear overnight? For decades, the American airline industry was a comfortable club. The government dictated who could fly where and what prices they could charge. Giants like Pan Am and TWA ruled the skies, competing on glamour, not cost. But in 1978, everything changed. The Airline Deregulation Act blew the industry wide open, unleashing a brutal war for the skies. New airlines rose from nowhere, and legendary carriers fell into bankruptcy. Fortunes were made and lost on brilliant strategies and disastrous gambles. The very rules of business were ...

NEW YORK TIMES BESTSELLER From the authors of Click and former Google Ventures partners, Sprint presents a unique five-day process for solving tough problems, proven at more than a hundred companies. Entrepreneurs and leaders face big questions every day: What’s the most important place to...

This book stitches together a complete design journey from beginning to end, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over twenty total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.

Over a stellar career, Roger Martin has advised the CEOs of some of the world's most successful companies. From the beginning, he noted that almost every executive he talked to had a "model"—a framework or way of thinking that guided their strategy and activities. But these models tended to become automatic, so much so that when one didn't work, the typical response was just to apply it again—with greater enthusiasm.

For more than 40 years, The Boston Consulting Group has been shaping strategic thinking in business. The Boston Consulting Group on Strategy offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside.

Imagine running a business without a strategy. It would be akin to driving blindfolded, to building a house without a blueprint. The concept of strategy changed all that, paving the way for the creation of the modern corporate world. The Lords of Strategy provides listeners with a deeper understanding of the world they compete in, and a sharper eye for what works — and what doesn’t — when forging strategy.

An extraordinarily new business slant on how companies can generate greater profits in 23 compact lessons with ongoing tutorials between two fictitious individuals. In the past, companies taught their employees about quality. In today's unstable economy, employers must stress the importance of...

If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling...

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

The first prescriptive, innovative guide to seeing inflection points before they happen—and how to harness these disruptive influences to give your company a strategic advantage. Paradigmatic shifts in the business landscape, known as inflection points, can either create new, entrepreneurial...

Are you young and ambitious, but have no idea how to become a leader and lead a team? Or are you already an experienced manager with your own successes and failures, who is looking for more effective supervisory practices? Or maybe you lack specific knowledge and skills on how to become a great leader? If you answered even one of the above questions in the affirmative, this book really is for you. And it does not matter if you are now a first time manager assigned to a team or, for example, a young businessman trying to create a motivated team around him. Concrete and concise tips on being ...

Discover how to include the three elements in your business that are critical to your success. You can become a successful solopreneur /small business owner. This information can assist you to ensure that you don’t experience a lot of roadblocks along the way. You are going to work hard, and that hard work can really be empowering when you are passionate and experiencing results.