Mostrando resultados por autor "The Insight Job" en Todas las categorías

In Unleashing the Power of Words: Teaching ChatGPT for Young Church Congregation Members in Creative Writing, Nick Newland offers a workshop-ready guide for helping young writers develop voice, craft, and confidence—while using ChatGPT wisely. This isn’t a book about replacing imagination. It’s a book about strengthening it: brainstorming better ideas, building real scenes, writing honest dialogue, and revising without losing the soul of the text. With clear session plans, copy-paste prompts, and a strong emphasis on integrity and discernment, young writers learn how to use technology...

Persuasion isn’t tested when people already agree with you. It’s tested in the arena — when a journalist sharpens the question, an opponent reframes your words, a boardroom turns skeptical, or a single clip travels farther than your full argument ever will. WIN THE CROWD is a practical playbook for those moments. Built on Arthur Schopenhauer’s famously ruthless The Art of Being Right, this book translates his 38 debate stratagems into modern language and shows how opponents win authority without being right — through locks, smears, moral frames, and fog. You’ll learn to spot the...

Most agencies don’t lose because their creative got worse. They lose because the market changed what it pays for. In-housing expanded. AI compressed output costs. Procurement got sharper. Overcapacity turned “full service” into a commodity. And too many agencies became desk-bound—remote, tab-bound, dashboard-fed—far from the reality that used to make strategists dangerous. The Buyable Agency is a practical model-shift playbook for agency owners who want to grow again—not by “looking modern,” but by becoming: Easier to buy (clear entry doors, named offers, fixed scope, ...

An insight is a fundamental truth about human emotions and behavior—a truth you can leverage to build a brand, shape a product experience, lead a team, or make a decision that actually moves people. Human Truths is a field guide to those insights: hundreds of short, sharp Human Truths organized across the forces that run real life—threat and safety, status and belonging, shame and avoidance, trust and repair, power and resistance, desire and delay. Use it when you need a deep truth fast: Strategy & positioning — when the plan is right on paper but people won’t move UX & product — ...

"AI for Nonprofits: Revolutionizing Marketing and Fundraising in the NGO Sector" explores the transformative potential of artificial intelligence in the nonprofit world. With the increasing challenges faced by NGOs in attracting donors and reaching their target audience, this book provides a comprehensive guide on leveraging AI technologies to revolutionize marketing and fundraising efforts. From personalized donor outreach and data-driven campaign strategies to predictive analytics and chatbots, discover how AI can enhance efficiency, effectiveness, and impact in the nonprofit sector. ...

Perception Protection is the missing layer in modern security. Cyber hardening raises the technical bar. Perimeter protection narrows the physical entry points. And when that happens, adversaries do what they always do: they shift pressure toward people. Because the fastest way into a system is often not code. It’s a conversation. A rushed phone call demanding an exception. A vendor who “was told to just come in.” A friendly question that invites oversharing. Tailgating framed as politeness. A USB device left where curiosity does the rest. In an age of hybrid pressure—where ...

Your nonprofit doesn’t need more content. It needs a system that turns attention into trust—and trust into steady support. AI for Nonprofits is a practical, no-hype playbook for nonprofit leaders, fundraisers, and comms teams who want to use AI to increase donations and retention without crossing ethical lines or sounding generic. It’s written around a running story case (NextBridge Youth), so every chapter is easy to digest—and immediately applicable. What you’ll get: A simple Trust × Passion framework for nonprofit growth that’s calm, credible, and human A unifying running ...

Break into the fastest-growing field on the planet—no technical background required. Breaking Into AI - 2026 Edition is your practical, up-to-date guide to learning AI skills, building real projects, and launching a career in the new age of agents, workflows and generative technology. The world has shifted from prompts to agents, from search to chat, and from SEO to GEO (Generative Engine Optimization). This book shows you exactly how to navigate that shift. You’ll learn how modern AI systems actually work, how to design and use agents, how to build automations with tools like n8n and ...

"Creating and Marketing Your Brand" is part of the publications from The Insight Job Executive Coaching. It aims to an essential guidebook for aspiring entrepreneurs and business owners looking to establish a powerful and memorable brand. Offering a step-by-step approach, this book unravels the secrets of crafting a unique brand identity, ensuring it resonates with target audiences. From defining brand values and developing a captivating visual identity to creating compelling marketing strategies, this comprehensive resource equips readers with the tools needed to stand out in a crowded ...

STRATEGYJITSU is a business playbook for challengers — the smaller team facing a bigger competitor with more budget, more brand, and more certainty. Most strategy books teach you how to “scale.” This one teaches you how to win before you scale. Using Brazilian Jiu-Jitsu as a clear, practical analogy, Strategyjitsu shows you how underdogs beat giants through position, leverage, timing, flanks, proof loops, and pressure — not brute force. You’ll learn how to stop fighting on the leader’s terms, escape commoditization, and build a compounding challenger engine that turns results ...

Here is a short, understated, credibility-focused blurb—more like a clear list than a sales pitch: A practical guide for HR leaders, Talent Acquisition teams and hiring managers who need to understand what AI work looks like inside medium and large organisations in 2026. The book outlines how AI systems actually operate, the skills modern roles require, and how to evaluate candidates with clarity and consistency. It introduces the 2026 AI Skill Map, explains LLM Uptake as a predictor of future performance, defines the new enterprise roles emerging around agents and workflows, and provides...

The AI Sales HERO: How to Research, Pitch, and Close with AI Every salesperson wants the same two things: to sell more and to feel great doing it. But today’s buyers are smarter, busier, and harder to impress. The old playbook of cold calls, feature lists, and guesswork won’t get you far anymore. That’s where The AI Sales HERO comes in. This book is a practical guide for sales professionals who want to master the new tools of the trade — and combine them with timeless selling psychology. You’ll learn how to use AI to: Research prospects in seconds and uncover their real pain ...

Are you feeling stuck, restless, or searching for deeper meaning? In a world of constant noise and pressure, many of us sense that something vital is missing. Jungian psychology offers a timeless map for this journey inward—one that helps you uncover hidden patterns, listen to your soul, and reclaim your life with purpose. Jung for Life is a practical and inspiring guide to Carl Jung’s most powerful ideas, translated into a simple five-step circle you can return to whenever you feel lost, blocked, or ready for change: Clarify Your Present Ground – see your life clearly, without ...

Pitches aren’t won on slides. They’re won in the client’s head after you leave the room. THE PITCH CHECKLIST is a practical, no-fluff playbook for agencies that need to win more often—without turning pitching into chaos. It shows you how to qualify opportunities before you burn hundreds of hours, map who is really buying (and who can block), and find the human truth behind the business problem—so your strategy becomes a clear choice, not a long list of “options.” And it gives you a repeatable way to create the Bank Safe Click: the moment the insight lands, the concept becomes ...

What if your next lecture, keynote, or boardroom presentation could not only inform, but captivate, command, and transform? Lecture Like Jordan B is a high-impact guide for thinkers, educators, and executives who want to speak with weight, precision, and mythic authority. Inspired by the legendary presence of iconic intellectuals, this book distills the essence of serious public speaking — and shows you how to harness it. Whether you’re delivering a university lecture, leading a team, pitching to investors, or shaping culture from the podium, this book gives you tools to: Craft ...

Unlock the true potential of your SaaS business and say goodbye to outdated, top-funnel marketing tactics with Agency Killer: Maximizing SaaS Metrics. This guide dives into the key metrics that matter most, providing actionable insights to drive sustainable growth and increase customer lifetime value. Discover the secrets of bottom-funnel optimization, customer success, and retention strategies that traditional agencies overlook. Perfect for SaaS founders, growth marketers, and revenue teams, Agency Killer is your blueprint to mastering the metrics that will help you scale, retain, and ...

AI has replaced the content creator. The meaning maker is next. Because when machines can tell every story, only humans can give them soul. In the new economy of infinite output, content is no longer a skill — it’s a commodity. Algorithms can already write, design, and promote. What they can’t do is believe. So the question isn’t how to produce more — it’s why anyone should care. The ARCHE Method is your map through that collapse. Blending semiotics, brand psychology, and AI insight, Martin N. Gjerløff shows how to evolve from content creationto meaning engineering — building...

STRATEGYJITSU™ is a business playbook for challengers — the smaller team facing a bigger competitor with more budget, more brand, and more certainty. If you’ve ever felt like you’re forced to fight on the incumbent’s terms — trapped in RFPs, feature grids, price pressure, and “safe choice” logic — this book gives you a different way to win. Using Brazilian Jiu-Jitsu as a practical strategy lens, Strategyjitsu shows how underdogs beat giants through position, leverage, timing, pressure, and intelligent resets — not brute force. Each short chapter pairs a clear principle ...

"The Startup Recruiter's Guide to AI Talent Acquisition," will give you practical strategies to discover, attract and hire top AI professionals - from young rising star talents to pros with years of experience in the now booming field of AI. This guide equips startup recruiters with valuable insights and proven techniques to identify, evaluate, and engage the right AI talent for your organization. It offers a realistic approach to navigating the competitive landscape of AI recruitment, helping you build a strong team and drive innovation. Whether you're a seasoned recruiter or new to the ...

Gods of Strategy reveals the hidden architecture beneath leadership, conflict, and organisational change. Drawing on the insights of Carl Gustav Jung and the enduring power of myth, this book uncovers the four deep patterns that shape every strategic landscape: the force that restores order, the force that stabilises, the force that reframes, and the force that renews. Rather than offering another model or management trend, Gods of Strategy gives leaders a new form of perception — mythic intelligence — the ability to sense the underlying movement of a situation before it becomes visible...