Mostrando resultados por autor "The Insight Job" en Todas las categorías

Gods of Strategy reveals the hidden architecture beneath leadership, conflict, and organisational change. Drawing on the insights of Carl Gustav Jung and the enduring power of myth, this book uncovers the four deep patterns that shape every strategic landscape: the force that restores order, the force that stabilises, the force that reframes, and the force that renews. Rather than offering another model or management trend, Gods of Strategy gives leaders a new form of perception — mythic intelligence — the ability to sense the underlying movement of a situation before it becomes visible...

Do you ever feel stuck — repeating the same patterns, unable to move forward? Carl Jung believed that behind our struggles lie hidden forces in the unconscious: shadows we avoid, masks we wear, desires we repress, and dreams we ignore. Left unexamined, these forces hold us back. Faced honestly, they can set us free. A Year of Jung: 365 Daily Meditations for Shadow, Soul, and Self is your companion for this inner journey. Each day gives you: A carefully chosen quote from C.G. Jung A clear, practical reflection that makes his wisdom accessible A simple meditation or practice to bring ...

AI has replaced the content creator. The meaning maker is next. Because when machines can tell every story, only humans can give them soul. In the new economy of infinite output, content is no longer a skill — it’s a commodity. Algorithms can already write, design, and promote. What they can’t do is believe. So the question isn’t how to produce more — it’s why anyone should care. The ARCHE Method is your map through that collapse. Blending semiotics, brand psychology, and AI insight, Martin N. Gjerløff shows how to evolve from content creationto meaning engineering — building...

"AI for Nonprofits: Revolutionizing Marketing and Fundraising in the NGO Sector" explores the transformative potential of artificial intelligence in the nonprofit world. With the increasing challenges faced by NGOs in attracting donors and reaching their target audience, this book provides a comprehensive guide on leveraging AI technologies to revolutionize marketing and fundraising efforts. From personalized donor outreach and data-driven campaign strategies to predictive analytics and chatbots, discover how AI can enhance efficiency, effectiveness, and impact in the nonprofit sector. ...

This is your consulting career survival hand book: Consulting is facing a quiet but drastic crisis. The advantage it was built on - access to knowledge - has collapsed. Generative AI can now analyze markets, structure problems, benchmark competitors, and produce polished recommendations faster than any strategist. The old consulting toolkit has become replicable. What AI cannot do is create meaning. The Algorithm of Epic Consulting teaches the one skill that remains uniquely human: the ability to see the story underneath the problem and shape it into a narrative people can believe in and ...

Unlock the true potential of your SaaS business and say goodbye to outdated, top-funnel marketing tactics with Agency Killer: Maximizing SaaS Metrics. This guide dives into the key metrics that matter most, providing actionable insights to drive sustainable growth and increase customer lifetime value. Discover the secrets of bottom-funnel optimization, customer success, and retention strategies that traditional agencies overlook. Perfect for SaaS founders, growth marketers, and revenue teams, Agency Killer is your blueprint to mastering the metrics that will help you scale, retain, and ...

Jung can change your life — if you can live him. Carl Gustav Jung’s ideas — Shadow, Persona, archetypes, dreams, and individuation — hold profound keys to self-understanding. Yet his writings are famously dense, leaving many intrigued but unsure how to begin. Living Jung makes his wisdom accessible. This daily reader offers 365 short reflections: a Jung quote, a clear explanation, and a simple practice for daily life. Across the year you will: Face your Shadow and uncover its hidden gifts. Recognize the masks you wear — and remove them. Meet the inner feminine and masculine. ...

The AI Uptake Playbook (The 2026 Edition) How to Build Your Brand to Show Up in LLMs with Emotional Authority What will you say when your boss or client asks how your brand will survive once ChatGPT, Gemini, and Perplexity decide what people see—and buy? In the age of AI search, customers don’t scroll. They ask a question and get one synthesized answer. If your brand isn’t that answer, you’re invisible. The AI Uptake Playbook shows you how to change that. You’ll learn how to make your content choosable—the kind that LLMs trust, quote, and reinforce. Discover how to build “...

What happens when customers stop searching and start asking? In the era of Large Language Models, ten blue links have collapsed into a single answer. Instead of being found, brands must now be chosen. This book reveals The Algorithm of Emotions—a powerful new framework that shows how facts plus feelings decide which voices AI surfaces, amplifies, and repeats. You’ll learn how to uncover hidden drivers, add emotional resonance, sharpen relevance, and turn every AI mention into opportunity. Packed with practical prompts, examples, and the HERO model (Hidden Drivers, Emotion, Relevance, ...

The search era is over. The chat era has begun. Instead of ten blue links, customers now see one synthesized answer from AI. The question every brand leader faces is urgent and simple: Why should that answer be you? In The Algorithm of AI Uptake, strategist Martin Gjerløff reveals how brands can survive and thrive in the age of Large Language Models. This is not just another AI marketing strategy book—it introduces a new discipline: Generative Engine Optimization (GEO), where credibility, authority, and emotional resonance decide which brands AI chooses to amplify. You will discover: Why...

Your calendar is packed, the office is empty, and AI now drafts in seconds what used to justify days “away.” The old proof—I’m not in the grind, therefore I’m important—has expired. The Last Leisure Class is a sharp, practical survival guide for leaders, strategists, and creatives whose status is slipping in the Zoom era. Using Thorstein Veblen’s lens on honor and exemption, this book shows why “being away” once signaled rank—and why, after lockdown and generative AI, it no longer does. The new status move? Presence with consequence: being seen making real choices with ...

In the Google era, the game was about being found. In the AI era, the game is about being chosen. When people ask ChatGPT, Claude, or Gemini for answers, they don’t see ten blue links. They see one synthesized response. The question every brand, agency, and communicator must now ask is: When the algorithm speaks, why should it choose you? This book introduces AI Uptake™ — the new measure of success in a world where discovery has collapsed into a single answer, and shows how to design content that algorithms surface, cite, and repeat. You’ll discover: Why SEO is no longer enough, and...

Are you struggling to find your way in life? You’re not alone. Growing up today means navigating pressure, uncertainty, and a thousand voices telling you who to be. But what if the guidance you need has always been right in front of you — hidden in the stories you love? Jung for the Young is a simple story guide to finding your way in life, inspired by the timeless wisdom of Carl Jung. Instead of heavy theory, this book uses the language you already know — fairy tales, superheroes, anime, Netflix series — to show you how to uncover meaning in your struggles and direction in your ...

Travel can be more than movement across a map. At its deepest, it is a journey to the soul. Jung for the Journey is not a blank journal and not a practical guidebook. It is a companion — a voice to carry with you as you travel, offering reflections drawn from Carl Jung’s psychology of individuation and the timeless pattern of the Hero’s Journey. Each chapter opens the road inward as well as outward: Clarify your ground — notice the stories you carry as you set out. Hear the call — uncover the deeper longing behind your trip. Follow the symbols — see meaning in images and ...

The AI Sales HERO: How to Research, Pitch, and Close with AI Every salesperson wants the same two things: to sell more and to feel great doing it. But today’s buyers are smarter, busier, and harder to impress. The old playbook of cold calls, feature lists, and guesswork won’t get you far anymore. That’s where The AI Sales HERO comes in. This book is a practical guide for sales professionals who want to master the new tools of the trade — and combine them with timeless selling psychology. You’ll learn how to use AI to: Research prospects in seconds and uncover their real pain ...

Navigating Christmas Traditions: A Handbook for Expatriates in Christian Countries is aguidebook designed to assist expatriates in understanding and participating in the diverse Christmas customs and practices prevalent in Christian nations. With a focus on cultural sensitivity, this invaluable resource offers practical advice, historical insights, and step-by-step instructions to help expats immerse themselves in the joyous festivities, while also respecting local traditions and customs. Whether you are a newly arrived expatriate or a seasoned traveler, this handbook will ensure that you ...

"The Startup Recruiter's Guide to AI Talent Acquisition," will give you practical strategies to discover, attract and hire top AI professionals - from young rising star talents to pros with years of experience in the now booming field of AI. This guide equips startup recruiters with valuable insights and proven techniques to identify, evaluate, and engage the right AI talent for your organization. It offers a realistic approach to navigating the competitive landscape of AI recruitment, helping you build a strong team and drive innovation. Whether you're a seasoned recruiter or new to the ...

In an era defined by rapid technological advancements and increasing global uncertainties, corporate leaders must navigate a complex landscape of potential threats to their organizations. "Preempting Disruption" is a crucial guide designed to equip executives with the insights and strategies necessary for comprehensive security planning. Drawing on real-world case studies and expert analysis, this book explores the multifaceted nature of security—from cybersecurity and physical threats to reputational risks and regulatory challenges. Learn how to practice proactive insider threat ...

"The AI Legal Advantage: Unleashing the Power of Artificial Intelligence for Lawyers," explores the transformative impact of artificial intelligence on the legal profession. As AI technology continues to evolve and gain momentum, attorneys can no longer afford to overlook its immense potential. This primer offers a go-to-guide to harnessing AI tools, empowering lawyers to enhance their efficiency, accuracy, and overall performance. From automating repetitive tasks to streamlining document analysis and research, AI is revolutionizing the way legal professionals operate. With practical advice...

Are you feeling stuck, restless, or searching for deeper meaning? In a world of constant noise and pressure, many of us sense that something vital is missing. Jungian psychology offers a timeless map for this journey inward—one that helps you uncover hidden patterns, listen to your soul, and reclaim your life with purpose. Jung for Life is a practical and inspiring guide to Carl Jung’s most powerful ideas, translated into a simple five-step circle you can return to whenever you feel lost, blocked, or ready for change: Clarify Your Present Ground – see your life clearly, without ...