The Jobs to Be Done Playbook
Align Your Markets, Organization, and Strategy Around Customer Needs
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The Jobs to Be Done Playbook
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Narrado por:
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Tom Parks
Acerca de esta escucha
"Jobs To Be Done is key to building successful products, and this book masterfully gives a step-by-step guide on how to put it into practice."—Melissa Perri, author of Escaping the Build Trap
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
©2020 Jim Kalbach (P)2024 Ascent AudioLos oyentes también disfrutaron...
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Narración:4.5 out of 5 stars 191
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Historia4.5 out of 5 stars 190
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
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4 out of 5 stars
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The title is confusing. Great content inside.
- De Ken Wells en 09-25-22
De: Teresa Torres
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The User Experience Team of One (2nd Edition)
- A Research and Design Survival Guide
- De: Leah Buley, Joe Natoli, Jesse James Garrett - foreword
- Narrado por: Marnye Young
- Duración: 8 h y 38 m
- Versión completa
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General5 out of 5 stars 3
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Narración:5 out of 5 stars 3
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Historia5 out of 5 stars 3
The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables. Whether you want to cross over into user experience or you're a seasoned practitioner trying to drag your organization forward, this book gives you tools and insight for doing more with less.
De: Leah Buley, y otros
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Managing Priorities
- How to Create Better Plans and Make Smarter Decisions
- De: Harry Max
- Narrado por: Graham Rowat
- Duración: 7 h y 20 m
- Versión completa
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General5 out of 5 stars 1
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
Managing Priorities is your guide to prioritizing anything-anytime and anywhere. Harry Max digs into the best practices for prioritization at Apple, DreamWorks, NASA, Adobe, Google, Microsoft, and beyond, and brings them together in a single, practical method that you can apply step by step.
De: Harry Max
Not great for audio
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