THE INSIGHTCLOPEDIA

How to Articulate Insights: A Field Guide to 800 Human Tensions, Ideas, and Executions

De: The Insight Job

Narrado por: Virtual Voice

If you work in strategy, planning, creativity, marketing, brand building, innovation, or leadership, you already know the hardest part of the job: articulating the insight.

You can feel a tension.

You sense a truth.

You know there is something underneath the behaviour—but turning that feeling into a clear, powerful insight is what stops even the best thinkers in their tracks.

The Insightclopedia is a practical field guide to the most elusive skill in the industry: how to articulate insights with clarity, confidence, and creative impact.

Featuring 800 distilled human tensions, each paired with its corresponding Idea and Execution, this book helps you reverse-engineer the psychology behind well-known campaigns across forty categories. You will learn to see the hidden structure that sits beneath behaviour, ideas, and work that moves people.

Whether you are building a brand, shaping a strategy, unlocking a brief, or strengthening your conceptual thinking, The Insightclopedia gives you a repeatable way to express the human truth inside the problem.

What’s Inside

• 800 human insights across forty categories

• Each insight paired with the idea that resolved it

• Each idea paired with the execution that made it real

• A practical “How to Articulate Insights” methodology

• A simple 3+1 strategy structure for any brief

• Pattern recognition across behaviours, tensions, and categories

• A clear understanding of the Insight → Idea → Execution chain

This is not a catalogue of ads.

It is a catalogue of humans—the contradictions, emotions, and psychological tensions that drive decisions in professional and everyday life.

Who This Book Is For

Strategists and planners

Creative directors and copywriters

Marketers and brand builders

Founders and product teams

Innovation teams

Consultants

Students and juniors entering strategic roles

Use Cases

Use The Insightclopedia to:

• write stronger briefs with sharper human truths

• analyse campaigns through a psychological lens

• identify the real problem behind the problem

• unlock stalled thinking when teams get stuck

• inspire ideation and hypothesis-building

• elevate presentations, pitches, and proposals

• teach juniors how insight work actually functions

• build a personal library of insight patterns

If you have ever stared at a brief thinking, “The data is here, the strategy is here, but the insight still isn’t landing,” this book will give you the tools to solve it.

Why It Works

Human truths are universal. No brand owns an insight.

What brands own are the ideas they build from those truths—and the executions that make those ideas memorable.

Once you learn to articulate insights clearly, you unlock every other part of the process.

Insight → Idea → Execution

This is the architecture of great work—and the rhythm this book teaches you.

The Insightclopedia

How to Articulate Insights: A Field Guide to 800 Human Tensions, Ideas, and Executions

A reference you will return to throughout your career.

A skill you will use every day.

A clarity you will wish you had years ago.