-
Hype
- How Scammers, Grifters, and Con Artists Are Taking Over the Internet—and Why We're Following
- Narrado por: Eileen Stevens
- Duración: 10 h y 2 m
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From former Vice journalist and executive producer of hit Netflix documentary Fyre comes an eye-opening look at the con artists, grifters, and snake-oil salesmen of the digital age - and why we can’t stop falling for them.
We live in an age where scams are the new normal. A charismatic entrepreneur sells thousands of tickets to a festival that never happened. Respected investors pour millions into a start-up centered around fake blood tests. Reviewers and celebrities flock to London’s top-rated restaurant that’s little more than a backyard shed. These unsettling stories of today’s viral grifters have risen to fame and hit the front-page headlines, yet the curious conundrum remains: Why do these scams happen?
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New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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Meatball Godin
- De Oliver Nielsen en 09-11-08
De: Seth Godin
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Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- De: Rob Walker
- Narrado por: Robert Fass
- Duración: 9 h y 21 m
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Lets you in on the secret...
- De Jeff en 07-06-08
De: Rob Walker
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Black Founder
- The Hidden Power of Being an Outsider
- De: Stacy Spikes
- Narrado por: Stacy Spikes
- Duración: 8 h y 35 m
- Versión completa
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From the award-winning entrepreneur USA Today named one of the twenty-one most influential Blacks in technology comes an empowering, bracingly honest, entertaining blueprint for success in life and work—including the true story of what really happened to MoviePass—straight from the cofounder and former CEO himself.
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Thank you for your written journey
- De DADOF3 en 03-11-24
De: Stacy Spikes
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Targeted
- The Cambridge Analytica Whistleblower's Inside Story of How Big Data, Trump, and Facebook Broke Democracy and How It Can Happen Again
- De: Brittany Kaiser
- Narrado por: Brittany Kaiser
- Duración: 13 h y 2 m
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In this explosive memoir, a political consultant and technology whistleblower reveals the disturbing truth about the multi-billion-dollar data industry, revealing to the public how companies are getting richer using our personal information and exposing how Cambridge Analytica exploited weaknesses in privacy laws to help elect Donald Trump - and how this could easily happen again in the 2020 presidential election.
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Heavy on Kaiser, Light on Cambridge Analytica’s Data Operations
- De Morgan H Hoban en 11-05-19
De: Brittany Kaiser
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Total Focus
- Making Better Decisions Under Pressure
- De: Brandon Webb, John David Mann
- Narrado por: Johnathan McClain, Brandon Webb
- Duración: 7 h y 38 m
- Versión completa
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Over his four deployments as a Navy SEAL sniper, Brandon Webb learned all about performing while experiencing heart-pounding stress. After returning to civilian life, he started his first business venture - and failed miserably. He realized that his big mistake was neglecting to apply what he already knew about focus under pressure. By drawing on the lessons of his SEAL training and early business struggles, Webb went on to build a second business, a media network called Hurricane.
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Biography/ sales pitch.
- De Dennis en 01-10-18
De: Brandon Webb, y otros
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What Would Google Do?
- De: Jeff Jarvis
- Narrado por: Jeff Jarvis
- Duración: 9 h y 2 m
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In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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Shallow and one-sided
- De JimmiJ en 02-04-09
De: Jeff Jarvis
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Play Nice but Win
- A CEO's Journey from Founder to Leader
- De: Michael Dell, James Kaplan
- Narrado por: Michael Dell
- Duración: 10 h y 35 m
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In 1984, soon-to-be college dropout Michael Dell hid signs of his fledgling PC business in the bathroom of his University of Texas dorm room. Almost 30 years later, at the pinnacle of his success as founder and leader of Dell Technologies, he found himself embroiled in a battle for his company’s survival. What he’d do next could ensure its legacy — or destroy it completely.
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Not perfect, but worth a listen
- De James S. en 11-09-21
De: Michael Dell, y otros
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All the Rave
- The Rise and Fall of Shawn Fanning’s Napster
- De: Joseph Menn
- Narrado por: John Rubinstein
- Duración: 13 h y 59 m
- Versión completa
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The definitive inside account of the file-sharing revolution that overthrew the music industry, All the Rave reveals the family betrayal, greed, and mismanagement that hijacked one the most fundamental innovations of the Internet era. Named one of the three best books of 2003 by Investigative Reporters and Editors Inc., All the Rave has been out of print until now and unavailable in most formats. Author and veteran technology journalist Joseph Menn also wrote 2010's Fatal System Error: The Hunt for the New Crime Lords who are Bringing Down the Internet.
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The Far-reaching Karma of Napster
- De Susie en 04-29-13
De: Joseph Menn
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Googled
- The End of the World as We Know It
- De: Ken Auletta
- Narrado por: Jim Bond
- Duración: 13 h y 53 m
- Versión completa
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In Googled, esteemed media writer and critic Ken Auletta uses the story of Google's rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees.
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Audio production could have been better
- De David en 11-12-09
De: Ken Auletta
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- De: Guy Kawasaki
- Narrado por: Paul Boehmer
- Duración: 14 h y 53 m
- Versión completa
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- De Ben en 08-18-09
De: Guy Kawasaki
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- De: Scott Stratten, Alison Stratten
- Narrado por: Allison Stratten, Scott Stratten
- Duración: 6 h y 51 m
- Versión completa
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UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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Authentic and genuine people
- De Karin Bertelsen en 06-30-20
De: Scott Stratten, y otros
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- De: Tim Staples, Josh Young
- Narrado por: Luis Moreno
- Duración: 7 h y 1 m
- Versión completa
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The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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NOT A GOOD BOOK TO BE
- De FABIO HART en 05-08-22
De: Tim Staples, y otros
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You can thrive and excel when you’re working remotely, if you adopt the mindset, habits, and tech tools of professionals who are even more productive outside the office: Learn to think like a “business of one", and that entrepreneurial mindset will transform your experience of remote work.
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Superb advise for a remote work life.
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All the Knowledge in the World is a history and celebration of those who created the most ground-breaking and remarkable publishing phenomenon of any age. Simon Garfield, who “has a genius for being sparked to life by esoteric enthusiasm and charming readers with his delight” (The Times), guides us on an utterly delightful journey, from Ancient Greece to Wikipedia, from modest single-volumes to the 11,000-volume Chinese manuscript that was too big to print.
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Excellent, as usual
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Negotiation is hard. It’s especially tough when you feel like the underdog—whether you face a ‘Godzilla’ counterpart, face threats of budget cuts during a downturn, or know that you need a deal more than the other side does. Seth Freeman can help. Freeman is an award-winning professor who has taught negotiation to thousands of leaders and students.
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The New York Times bestselling author of the beloved classic How to Read Literature Like a Professor teaches you how to write everything from a report for your community association to a meaningful memoir in this masterful and engaging guide.
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One of the best writing books I have read
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What About Men?
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Like anyone who discusses the problems of girls and women in public, Caitlin Moran has often been confronted with the question: “But what about men?” And at first, tbh, she dgaf. Boys, and men, are fine, right? Feminism doesn’t need to worry about them. However, around the time she heard an angry young man saying he was “boycotting” International Women’ Day because “It's easier to be a woman than a man these days,” she started to wonder: are unhappy boys, and men, also making unhappy women?
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The book I'm going to recommend to my friends
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Stretch
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Stretch identifies key ways for people and organizations to work beyond their resources to achieve higher performance. Based on in-depth research in psychology and management, Scott Sonenshein shows how to accomplish goals, find professional and personal success, and live a richer life. Sonenshein reveals that while we rarely have all we think we need, we usually have more than we imagine.
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Good ideas. Wanted a few more inches on the journey.
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All the Knowledge in the World is a history and celebration of those who created the most ground-breaking and remarkable publishing phenomenon of any age. Simon Garfield, who “has a genius for being sparked to life by esoteric enthusiasm and charming readers with his delight” (The Times), guides us on an utterly delightful journey, from Ancient Greece to Wikipedia, from modest single-volumes to the 11,000-volume Chinese manuscript that was too big to print.
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Excellent, as usual
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15 Tools to Turn the Tide
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Like anyone who discusses the problems of girls and women in public, Caitlin Moran has often been confronted with the question: “But what about men?” And at first, tbh, she dgaf. Boys, and men, are fine, right? Feminism doesn’t need to worry about them. However, around the time she heard an angry young man saying he was “boycotting” International Women’ Day because “It's easier to be a woman than a man these days,” she started to wonder: are unhappy boys, and men, also making unhappy women?
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The book I'm going to recommend to my friends
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Stretch
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In the New York Times bestseller Extraterrestrial, Avi Loeb, the longest serving Chair of Harvard’s Astronomy Department, presented a theory that shook the scientific community: our solar system, Loeb claimed, had likely been visited by a piece of advanced alien technology from a distant star. This provocative and persuasive argument opened millions of minds internationally to the vast possibilities of our universe and the existence of intelligent life beyond Earth.
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Postcolonial intersectional astrophysics
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The Future You
- Break Through the Fear and Build the Life You Want
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If you’re like most people, thinking about tomorrow makes you anxious. You may have dreams of what you want to do or where you want to be in the next few months, years, or decade, but you’re fearful because you don’t know what may await. Unfortunately, this apprehension affects how you make decisions today - the kind of decisions that will impact your life tomorrow.
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Best book I've read all year
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Breathe In, Breathe Out
- Restore Your Health, Reset Your Mind and Find Happiness Through Breathwork
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In Breathe In, Breathe Out, breath work expert Stuart Sandeman reveals the hidden power of breathing, and how by changing the way you breathe, you can transform the way you think and feel. Since tragic loss brought him to breath work, Stuart has changed the lives of thousands through his signature sessions. Now he wants the same for you.
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Missing pdf
- De devin en 01-12-23
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Arriving Today
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We are at a tipping point in retail history. While consumers are profiting from the convenience of instant gratification, rapidly advancing technologies are transforming the way goods are transported and displacing workers in ways never before seen. In Arriving Today, Christopher Mims goes deep, far, and wide to uncover how a single product, from creation to delivery, weaves its way from a factory on the other side of the world to our doorstep.
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Great look at process of product arriving to our home.
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Good Grief
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An unexpected, poignant, and personal account of loving and losing pets, exploring the singular bonds we have with our companion animals, and how to grieve them once they’ve passed.
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Great Topic, Poor Execution
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How Money Became Dangerous
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From a veteran of the trade, a provocative and entertaining voyage into the turbulent heart of modern money that sheds new light on the rise of our threatening and complicated financial system, how money became our adversary, and why finding a new course is crucial to a healthy society.
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Must read
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Lincoln's Melancholy
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Lincoln found the solace and tactics he needed to deal with the nation’s worst crisis in the “coping strategies” he had developed over a lifetime of persevering through depressive episodes and personal tragedies. With empathy and authority gained from his own experience with depression, Shenk crafts a nuanced, revelatory account of Lincoln and his legacy. Based on careful, intrepid research, Lincoln’s Melancholy unveils a wholly new perspective on how our greatest president brought America through its greatest turmoil.
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Good and in depth view
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The Prosperity Paradox
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Clayton M. Christensen, the author of such business classics as The Innovator’s Dilemma and the New York Times best-seller How Will You Measure Your Life, and coauthors Efosa Ojomo and Karen Dillon reveal why so many investments in economic development fail to generate sustainable prosperity and offers a groundbreaking solution for true and lasting change.
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Simplistic, lack of insights
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Returning Light
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In 1987, Robert Harris happened upon an unusual job posting in the local paper—a new warden service was being set up on the island of Skellig Michael, and the deadline was imminent. Just weeks later he was on his way to set up camp in one of Ireland’s most remote locations, unaware that he would be making that same journey every May for the next 30 years.
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Beautiful!
- De Elizabeth B. en 11-19-23
De: Robert L. Harris
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The Case Against Reality
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Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that while we should take our perceptions seriously, we should not take them literally. How can it be possible that the world we see is not objective reality? And how can our senses be useful if they are not communicating the truth? Hoffman grapples with these questions and more over the course of this eye-opening work.
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Don't buy - visual examples missing, no pdf
- De Richard Pickett en 08-26-19
De: Donald Hoffman
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The Art of Starving
- De: Sam J. Miller
- Narrado por: Tom Phelan
- Duración: 8 h y 19 m
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Matt hasn't eaten in days. His stomach stabs and twists inside, pleading for a meal, but Matt won't give in. The hunger clears his mind, keeps him sharp - and he needs to be as sharp as possible if he's going to find out just how Tariq and his band of high school bullies drove his sister, Maya, away. Matt's hardworking mom keeps the kitchen crammed with food, but Matt can resist the siren call of casseroles and cookies because he has discovered something: the less he eats the more he seems to have...powers.
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Transformative book!
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De: Sam J. Miller
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The WEIRDest People in the World
- How the West Became Psychologically Peculiar and Particularly Prosperous
- De: Joseph Henrich
- Narrado por: Korey Jackson
- Duración: 19 h y 3 m
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In The WEIRDest People in the World, Joseph Henrich draws on cutting-edge research in anthropology, psychology, economics, and evolutionary biology to explore these questions and more. He illuminates the origins and evolution of family structures, marriage, and religion, and the profound impact these cultural transformations had on human psychology. Mapping these shifts through ancient history and late antiquity, Henrich reveals that the most fundamental institutions of kinship and marriage changed dramatically under pressure from the Roman Catholic Church.
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Lots of mispronounced words
- De Phillip Falk en 10-24-20
De: Joseph Henrich
Lo que los oyentes dicen sobre Hype
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Ejecución
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Historia
- Marjorie
- 08-10-23
Will Listen to again!
Great read/listen! Enough that I thought of getting the actual book :) I can’t wait to listen again and learn about human psychology!! Humans will humans, that’s for sure!
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Historia
- Matthew J. McMahon
- 10-25-22
So important
This book should be required reading for anyone with a wifi connection. It’s wild How much the line has blurred between fraudster and business mogul.
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Ejecución
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Historia
- JPatrick
- 08-31-21
Wildly Entertaining and Informative
In a culture of followers, likes and vanity metrics - it can be confusing to determine what is real versus postured. This book unwraps the attractive foil off of those looking to foil us.
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Historia
- Erica Seigneur
- 05-07-21
Boring and pointless
The narrator does a good job, but the book is boring and pointless and a lot of the “cons” the author discusses are petty and uninteresting.
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Historia
- Christy P.
- 11-16-21
Facts…?
This text repeatedly (not to mention the redundancy of this book) talks about the disappearance of facts in the current social climate. Unfortunately, the author also makes claims (denoting them as facts) and never provides verifiable support for her own “facts”. This could be a very interesting topic if the “story” showed extensive research into these cons. Good topic idea poorly executed.
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