Neuromarketing AI

The New Science of Persuasion in the Age of Intelligent Machines

De: Christophe Morin

Narrado por: Virtual Voice

In an era where attention is the scarcest resource, Neuromarketing AI offers a revolutionary framework for decoding and influencing human behavior by aligning ancient neural instincts with modern artificial intelligence. This book synthesizes decades of research in neuroscience, psychology, and marketing, along with the latest advances in AI, to create a persuasive blueprint that is both scientifically grounded and ethically sound.
At its core lies the premise that the primal brain, our evolutionary command center for survival, drives the majority of our decisions long before logic gets a vote. Traditional marketing strategies, fixated on conscious thought and rational appeals, miss this fundamental truth. Neuromarketing AI introduces readers to a neuro-persuasive arsenal: the primal-rational brain model, the dual-system theory of cognition, and the NeuroMap® persuasion framework.
These models demystify why emotion trumps logic and why stimuli must first pass the primal gatekeeper to earn attention and trust.
Through case studies and empirical evidence, the book illustrates how marketers can utilize biometric tools, such as EEG, GSR, eye tracking, and facial coding, among others, to measure unconscious responses with precision. It critiques outdated methods, including focus groups and surveys, revealing how neuromarketing tools uncover what people truly feel but cannot articulate.
Finally, the book explores how AI can simulate and scale the mechanisms of persuasion. It outlines how large language models, when properly prompted, can generate content that resonates with the brain's operating system. Readers learn the principles of NeuroPrompting: how to engineer AI inputs that speak to what the primal brain craves. It also presents a roadmap to building custom GPTs that can analyze, predict, and optimize marketing campaigns based on neural principles.
Ethical concerns are woven throughout: who owns brain data, how to avoid manipulation, and how to balance influence with integrity. The book concludes by looking ahead to brain-computer interfaces and the evolving responsibilities of marketers in a hyperconnected, neuro-aware world. More than a guide, Neuromarketing AI is a manifesto for a new kind of influence, scientifically grounded empathy.