Building Customers

Read by the author. When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders have...

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

Whether you lead a growing service business or manage client relationships daily, this book equips you with actionable insights to build unbreakable partnerships and achieve sustainable growth.

How do you unleash the full potential of your brand, captivate your audience, and craft a compelling narrative that resonates? Imagine pouring your heart and soul into your business, only to struggle to stand out amidst a very crowded marketplace. Your audience feels out of reach, and you can’t help but feel that your brand lacks that magnetic pull that will turn casual observers into devoted customers. In an ever-evolving business landscape, it’s never been more crucial to connect with your audience and have a firm grasp of fundamental marketing principles. It’s time to create a ...

Kenjiro Tanaka did not want to save the world; he just wanted to eradicate pink mold. After thirty-two years of managing his family's traditional Tokyo bathhouse, Kenjiro meets a tragic, undignified end by slipping on a rogue sliver of soap, only to be reincarnated by the Goddess Aqua-Vitae into the fantasy realm of Aethelgard. However, instead of a holy sword or world-shattering magic, Kenjiro is granted the unprecedented Bathhouse Manager class and a unique arsenal of physics-defying custodial skills. Stranded in the monster-infested Dread Thicket, he discovers an SSS-Rank Spirit Spring ...

Unleash the Power of Customer Experience: Create a Winning Program Are you ready to take your organization's customer experience (CX) to the next level? In this thrilling guide, you'll discover the tools and strategies to build an unstoppable CX management program that propels your business from good to great. Step into the role of a daring leader equipped with the knowledge to craft a top-performing CX program that adds tangible value and agility and sets your business apart from the competition. Say goodbye to obsessing over surveys and scores and instead focus on intentional business ...

Elevate your business through digital mastery: Achieve success faster than you imagined, even if technology feels overwhelming to you. Are you overwhelmed by ever-evolving digital marketing strategies, desperate to leverage AI but unsure where to start? Have you wondered if there's a way to build a profitable online presence without burning through your budget? You're not alone. Many business owners and aspiring marketers face the same challenges in the rapidly changing digital landscape. But there's good news!

What stories do you need to tell, and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies...

Attention all aspiring entrepreneurs and small business owners! Are you ready to take your bookkeeping skills to the next level? Look no further than "From Scratch to Success," the ultimate guide to building and growing your own bookkeeping business. In this comprehensive eBook, you'll learn everything you need to know to start and manage your very own bookkeeping service. From understanding the importance of bookkeeping to assessing your own qualifications, researching your market, and developing a solid business plan, every step of the process is covered in detail. We'll show you how to ...

A start-up comes to market with a new product. Using cost-effective digital marketing, they get their solution in front of those customers. Growth happens exponentially. VCs and the media pile in. Then growth slows. Eventually, the whole thing peters out, usually three years from launch. How do you prevent this from happening to your start-up? Future Demand explores the realities of how start-ups grow beyond their eager early users, providing evidence and insight into how to build your brand among the much larger group of customers who’ll buy from you in the future.

Farm business literature is full of memoirs offering entertaining stories with some basic cattle or produce advice but no real substance for the reader. Big Ideas, Small Farm is not another feel good farm memoir devoid of authentic advice, hope, or insights. This book is different; it is about results. Big Ideas, Small Farm is about growing small farm profitability. This book is part self-help and part marketing strategies because marketing tips and theories are effective when the people implementing them believe in them. Small farm marketing is a mindset as much as it is a practice. This ...

Grow Something Real: How to Start a Plant Nursery Business at Home You don't need acres of land, a commercial greenhouse, or a horticulture degree to build a real business out of your love for plants. You need a sunny corner, a handful of containers, and a plan that actually works. Who this How to Start a Plant Nursery Business at Home book is for This How to Start a Plant Nursery Business at Home book is written for hobbyist gardeners, plant collectors, and side-hustle seekers who want to turn their passion for growing things into genuine income — without quitting their day job or ...

Over 5 Million Copies Sold! Imagine a workplace where everyone chooses to bring energy, passion, and a positive attitude to the job every day. A powerful parable that will help you see your life and work in a new way. It's a rainy day in Seattle, and on the third floor of First Guarantee...

Immerse yourself in the captivating world of customer retention and loyalty with this power-packed eBook, "Cultivating Customer Loyalty". This book navigates through the essentials of creating a loyal customer base, which is the key to a successful and sustainable business. Step into the first chapter to understand the intricacies of a promising yet complex industry, the Ginseng Business, and the role it plays in global commerce. This chapter provides analytical insights about this unique industry and provides direction for businesses operating in this or similar markets. Our next leg of ...

Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?

Read by the author. A leadership playbook for making customer experience a core aspect of your business. In a rapidly changing world filled with uncertainties, one thing remains crystal clear: customers are increasingly fickle and no longer care about loyalty to any particular company. In...

Once upon a time… Wait, is that how you want to tell your brand story to your customers? Doesn’t it sound like a cliche? But what other ways are there to tell a story? Read on, and you might just find out. Telling a story is an art in itself, and the storyteller has more responsibility when the story is about a brand. Describing your brand through a story does not sound like an easy task, but it will be if you know the right techniques. Consumers want to be more than the person who buys your product and pays you money, they want to understand you better and become a part of your tribe. ...

Start selling on Whatnot with a plan for every step. Ready to turn your interest in reselling into a business? Whatnot Selling Masterclass 2027 by Noah Martello walks beginners through finding inventory, hosting live auctions, building an audience, and getting orders out the door. Inside, you’ll learn how to: Source inventory and price products with profit margins in mind. Prepare your first live show and run auctions with confidence. Engage viewers, build trust, and encourage repeat customers. Organize, bundle, pack, and ship orders efficiently. Track sales, manage customer service, and ...

A practical guide to developing the single most important skill for success in life and work – telling your story – from the inspiring social media sensation and No.1 bestselling author of What’s Your Dream? Your story is a part of you, and as Simon Squibb has learned through his own...

In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.