The Language of Trust

De: Michael Maslansky

Narrado por: Michael Maslansky

Duración: 7 h y 26 m

Resumen del Editor

What to say, how to say it, and why it matters: communicating with authority and honesty in an age of mistrust.

Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before? Based on groundbreaking consumer research conducted with thousands of individuals, this step-by-step guide will help readers understand their audience and how to communicate effectively with them.

Topics include:

The mechanics and mindset of communicating with trust and credibility

Choosing the right words: being positive, using plain English, being plausible, and personalizing a message

Structuring a message: putting benefits before features, context before specifics, engagement before discussion, and customers' interests before the company's

Case studies from personal finance, consumer products, public utilities, and other areas

©2010 Michael Maslansky (P)2010 Oasis

American's story not worldwide

We need a book that is based on the experience of the whole world not only the Americans, the content of the book is rich but the author only gives examples based on the USA companies, it drives me crazy😪😵

A must read for the new and old entrepreneurs...

I picked this book up as a referral from a friend. Glad I did, it reinforces the technique that I have always believed in...

Are you communicating or just talking?

Have you ever wondered why our language has so many words that say approximately the same thing? Well, Mr. Maslansky doesn't dive into the history of language but he does something more valuable! He talks about why many of us are failing to communicate today. We're failing not because we don't use good grammar or sentence structure. We're failing for two reasons: (1) we aren't overcoming today's barriers to communication BEFORE we try to communicate and (2) we aren't using the RIGHT words or communicating the RIGHT message in the RIGHT way.

I've been building a technology business these last few years talking a lot about what Mr. Maslansky laid out in his book. We have more communication channels than ever before but in many ways it has hindered our ability and sometimes even our desire to communicate. Marketers haven't helped!

The point is...if you think the words you use, how you present them, and what you say doesn't really matter then don't read his book. On the other hand, if you realize like me that communication is not just what you say but how you say it then get this book. It's worth the time!

Dismal

What could have made this a 4 or 5-star listening experience for you?

Chapter 1 - Telephone interview with author.
Chapter 2 - Recap of Chapter 1
Skip to Chapter 3 to begin.
So far, a lot of the same thing about lack of trust. Yes, that is why I bought this book. I want to get past the lack of trust and start to build it.
I guess I have to wait for a coming chapter...

What reaction did this book spark in you? Anger, sadness, disappointment?

DIssappointment.