Mostrando títulos en Redacción Comercial

Read by the author. When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders...

This recording now includes a new introduction from the authors; an interview with Stewart Buttefield, co-founder of Slack, on how to send a smart message; with Bob Jiminez, communications expert, for more inclusive comms; and an interview with Tony Fratto, Former White House Deputy Press...

Two must-have classics together in one volume, On Writing Well and How to Write a Memoir, from acclaimed writer, editor, and scholar William Zinsser ""On Writing Well is a bible for a generation of writers looking for clues to clean, compelling prose."" –New York Times On Writing Well, which...

A fast and practical visual storytelling method that puts a powerful new toolkit into the hands of leaders, innovators, salespeople, teachers and anyone else who needs to quickly make an impact on increasingly distracted audiences. The Pop-Up Pitch is a radical new approach to help you create...

Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.

The Ultimate Guide to Generate Leads and Listings for Real Estate Agents with a Proven System beyond Just Listed & Just Sold Postcards. Forget the old school methods of just sending out just listed & just sold mailers. With this book, you will learn how to generate leads and listings for your real estate business by using proven direct mail strategies that work! In these pages, you’ll discover a step-by-step system based on what works today, not yesterday. Get the real estate leads you need and get more listings by using proven mailer secrets that work without spending more money on run-...

Are you struggling to grow your business? No matter what your definition of success is, each one of us out there has the dream of being successful. Maybe you want to be an entrepreneur, speaker, coach, or writer. Maybe you just have the dream of making good, passive income. Book Launch reveals the proven approach that all the top experts and millionaires are using to become successful: writing your own best-selling book.

What are the real-world stories that great persuaders use to make deals, close sales and bring masses of people to accept new ideas? In this breakthrough book, renowned coach and copywriter David Garfinkel reveals the types of stories that have proven to make millions of dollars, create important agreements and even change billions of minds, across a variety of industries and situations. Plus, he shows you step-by-step how to create these stories yourself, and use them to reach your own persuasion goals. The hero’s journey type of story is the go-to template for novels and film. But to ...

Publish. Promote. Profit. explains the current self-publishing environment and covers the ins and outs of what it means to be an author, expert and thought leader in your field. Far beyond "how to self publish" or “book marketing” Publish. Promote. Profit. explains how to create compelling content quickly and become a true best-selling author even if you have no list, no following and no platform. It contains many real life examples and case studies of the successful systems his authors are using to attract an endless flow of leads, clients.

Build a Better Business Book is the first accessible and comprehensive guide for authors who want to create impact. Josh Bernoff, a best-selling author, veteran editor, and insightful writing coach with decades of experience on 45 successful book projects, explains the systematic way to refine your idea and then research, write, publish, and promote a book that matters.

Writing Winning Business Plans reveals how to write an accessible and recognition-promoting business plan for any organization, discussing how new and established companies can benefit from an effectively executed plan. Writing Winning Business Plans clearly shows you how to prepare and...

In Self-Publish & Succeed, trusted best-selling author and entrepreneur Julie Broad shows you that writing a successful nonfiction book starts long before you write your first chapter. To write a book that boosts your brand, generates a profit, and makes you an influencer in your industry, you need the #noboringbooks way.

Why I don't care about "delivering value" anymore… I get more sales from my newsletter by sharing simple everyday stories & lessons then connecting them to my offers… Plus I don’t have to waste hours on time-consuming content that gives away all my secrets for free… Instead, now I can reserve them for buyers who actually implement my advice. So if you’re a coach, consultant, or legitimate expert… Who wants a simple, fast, and scalable way to monetize your newsletter or email list… Without having to worry about “creating goodwill”... Or offending anyone by *GASP* actually ...

Readability, aesthetics, and argumentation are intertwined. Ryan McCarl shows how litigation documents that are easier and more pleasant to read are more likely to persuade judges and other busy readers. The book also discusses parts of legal writing that many guides overlook, including sentence mechanics, writing technology, and typography.

Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats.

The ability to effectively absorb, retain, and apply knowledge isn't just valuable—it's essential. Whether you're a student facing exams, a professional staying current in your field, or simply someone passionate about lifelong learning, this book provides the research-backed strategies you need to transform your cognitive abilities.

Success in life is more than having goals and skills. You need connections. And to get connections, you need to reach out - fearlessly, strategically, and every day of the work week. For many, this is a daunting and confusing task. Reach Out shows listeners how to use social media and simple digital tools to begin building and expanding the number of people they know. Author Molly Beck explains how to: establish and strengthen your digital presence; develop career goals that reaching out can help you obtain; and much more!

In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.

Writing well is for school. Writing effectively is for life. Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six...

Si tienes una idea de emprendimiento o ya operas tu negocio, pequeño o a gran escala, este libro es para ti. Aprende a identificar tu mercado y cliente ideal, a trazar los planes de ventas y marketing, a realizar un análisis de resultados, a reconocer el valor de los equipos de trabajo y la ética empresarial.