Shoppable video is quickly becoming the most profitable acquisition channel in e-commerce, and this episode breaks down why.

In Episode #214 of The E-Comm Show, Andrew Maff sits down with Eitan Koter, Co-CEO of Vimmi, to unpack the future of social commerce, TikTok Shop, live shopping, and AI-powered personalization.

You’ll learn how brands are turning short-form video into scalable revenue, why authentic UGC outperforms polished production, and how to deploy shoppable content across every channel: web, social, marketplaces, and live events.

Whether you're a marketer, founder, or brand leader, this episode will show you the strategies driving the next wave of e-commerce growth.

What You’ll Learn:

• The rise of shoppable video and social commerce
• How TikTok Shop reshaped buyer behavior
• Live shopping as a conversion engine
• UGC + customer-generated content that actually sells
• The role of AI in personalized shopping experiences
• How to scale video across every channel

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GUEST SOCIALS

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▶️ Youtube: https://www.youtube.com/@VimmiCommunications

Is eCommerce SEO dead? Not even close.

In this solo episode of The E-Comm Show, Andrew Maff calls out the myths, scams, and misinformation around “AI-optimized SEO” and reveals what actually drives rankings today. Learn why great UX, solid backlinks, and smart content will always outperform the next shiny tool.

What You’ll Learn:

• How AI search is reshaping eCommerce SEO
• Why user experience now trumps keyword stuffing
• How off-Amazon SEO fuels marketplace visibility
• What still works (and what’s hype) in modern search

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From a single-car garage to Dragons’ Den fame, The Scented Market proves that heart-led eCommerce can scale. In this 212th episode of The E-Comm Show, Andrew Maff talks with Kristy Lynn Miller about how she built a clean, community-driven candle brand that hit $1M+ in its first year. Learn how daily connection, smart product drops, and sustainability-first thinking created a beloved Canadian home fragrance empire.

What You’ll Learn:

• How The Scented Market reached $1M+ in its first year using organic, community-led growth tactics.
• Why consistent founder-driven storytelling builds stronger retention than paid acquisition.
• How ingredient transparency became a high-converting brand differentiator in wellness eCommerce.
• How media exposure and retail partnerships accelerated omnichannel credibility post-Dragons’ Den.
• How weekly product drops create scarcity, anticipation, and predictable revenue spikes.
• How to scale handmade production while protecting brand equity and customer experience.
• How purpose-led initiatives and fundraising programs amplify brand loyalty and lifetime

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Connect with the guest:

Facebook: / TheScentedMarket

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Amazon growth is changing…fast.

In this 211th episode of The E-Comm Show, host Andrew Maff sits down with Scott Ohsman, a 19-year Amazon veteran, VP of Digital Commerce at Quickfire, and co-host of the top-rated retail podcast Always Off Brand.

Scott puts it all on the table: Amazon alone won’t scale your brand anymore, especially with rising fees and tariffs squeezing margins. He shows where profitable discovery is actually happening now (and how to plug in), then explains how AI-driven shopping is reshaping visibility so the right customers find you first.

A must-listen for any founder who relies on Amazon for revenue today.

What You’ll Learn:

• Amazon’s new profitability rules
• How multi-channel builds brand resilience
• Where AI impacts search + conversion

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Organic Muscle is proving that clean supplements can compete and win.

In this 210th episode of The E-Comm Show, Andrew Maff interviews James Benefico, Founder & CEO of Organic Muscle, to break down how his USDA-Organic supplement brand scaled into 700+ Vitamin Shoppe stores, built thousands of Amazon reviews, and grew DTC subscriptions without deep discounting.

Learn the strategies behind Amazon's growth, retail expansion, influencer advocacy, email retention, and smarter product launches inside one of the toughest eCommerce categories: supplements.

What You’ll Learn:

• Amazon + DTC strategy that fuels retention
• How email and community drive LTV
• The product launch pitfalls to avoid
• Mission-driven growth that stays profitable

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What’s the biggest mistake CPG brands make when selling online? Spoiler: it’s not their product…it’s their math.

In this 209th episode of The E-Comm Show, Andrew Maff breaks down the CPG marketing strategy every brand needs to scale profitably. From influencer marketing and Amazon strategy for CPG brands to balancing CAC vs LTV in eCommerce, Andrew shares what separates fast-growth CPG brands from those bleeding profit.

What You’ll Learn:

• The #1 CPG marketing mistake
• Rethinking CAC vs LTV in eCommerce
• Influencer marketing that builds trust
• Fulfillment that drives retention
• Amazon and ad spend strategies for CPG growth

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Can your brand win by being everywhere?

In this 208th episode of The E-Comm Show, Andrew Maff talks with Monil Kothari, Founder of Haus of Brilliance, about building visibility across Amazon, Target, QVC and more. Learn how Haus of Brilliance sells $10 K earrings on Amazon, manages a 4 000 + SKU catalog, and keeps margins strong while scaling a luxury brand across marketplaces.

What You’ll Learn

• How Haus of Brilliance sells luxury fine jewelry (yes, even $10K earrings) on Amazon.
• Why marketplace visibility beats exclusivity for driving steady growth.
• The secret to maintaining margins while scaling across multiple platforms.
• How a massive catalog creates organic discovery and long-term sales momentum.
• What’s next for Haus of Brilliance’s DTC marketing and brand storytelling.

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CONNECT WITH GUEST:

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Want to turn harmful reviews into real revenue while staying 100% within Amazon’s rules? In this episode of The E-Comm Show, host Andrew Maff sits down with Danan Coleman, founder of Ecom Triage and long-time Amazon seller, to unpack a white-hat system for identifying and removing policy-violating negative reviews — and why each removal can be worth the impact of 7–12 five-star reviews.

Danan shares how he’s been selling on Amazon since 2010, why his supplement brand hasn’t run paid ads for seven years, and what those choices taught him about community, retention, and margin. He also previews Catalog Defender, his forthcoming tool for catching critical ASIN issues, and explains how he became the e-commerce world’s unofficial party-list curator for major events like Prosper and Accelerate.

From October Prime Day perspectives to account-suspension horror stories, Danan and Andrew get practical about omni-channel risk, fraud patterns in reviews, and the exact escalation paths that actually work. Whether you’re a founder, operator, or agency, this episode gives you a defensible playbook to protect ratings, profits, and sanity.

• The 7–12x Effect: Why removing a single non-compliant negative review can mimic the impact of multiple new five-star reviews — and how to quantify it.
• White-Hat Only: Danan’s AI-assisted process trained on Amazon policies to flag violations and file targeted cases (no customer contact, no grey-hat tactics).
• 10+ Escalation Paths: Beyond Seller Support — the lesser-known forms and routes that increase takedown success and how to sequence them.
• Fraud Pattern Detection: Spotting reviewer networks across ASINs and submitting fraud cases the right way.
• Operator Lessons from 2010–Today: Building during the “heyday,” avoiding ad dependency, and surviving platform changes.
• When Amazon Goes Sideways: Real account-suspension stories, the hidden costs, and why diversification matters.
• Event Strategy for E-Com Pros: How Danan curates must-attend meetups and why smaller rooms often beat big open bars.
  
  

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