What does it really mean to be sustainable in today’s ecommerce landscape—and how can brands back it up? In this 181st episode of The E-Comm Show, Andrew Maff interviews Michael Twer, Founder and CEO of Delilah Home, an award-winning organic home textile company that puts purpose at the center of every product.

Michael shares how he’s grown Delilah Home by creating real demand through storytelling, ethical practices, and smart automation. He dives into how this automation fuels omnichannel marketing (and reveals two of his favorite tools for making it work). But that’s not all—Michael pulls back the curtain on the biggest greenwashing trend in ecommerce and explains why many so-called “eco-friendly” brands don’t actually walk the talk.
If you care about brand authenticity, sustainability, and building community-powered demand, this episode is for you.

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

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Does your product depend on the shared cultural trends, inside jokes, and the current meme scene? On this 180th episode of the E-Comm Show, Andrew Maff interviews Simon Cadotte, Founder of Black Maple Trading Company. Black Maple Trading Company has found a way to keep its finger on the pulse and churn out the type of stuff that makes you say, “I gotta have that.”

In this episode, Simon lets us in on their creative process and how they stay connected with their target audience (the simplicity and authenticity in this might surprise you). Moreover, how to navigate retail product drops and fade outs, all while maintaining momentum. If you're a brand that wants to keep up with the times, then this episode is a must-listen.

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
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Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

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📸 Instagram: https://www.instagram.com/blackmapletrading/?hl=en
🌐 Website: https://blackmapletrading.com/, https://shoprocketfactory.com/, https://blackmapletrading.com/pages/custom-merch

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Curious about how to turn your brand’s story into a game-changing marketing strategy? On this 179th episode of the E-Comm Show, Andrew Maff interviews Andrew Beltran, Co-Founder of Original Grain. Original Grain is more than just a watch company, it's a storytelling movement.

By using high-quality materials and carefully designing each product with an origin story in mind, they create connections deeper than functionality. And in a world full of watches, this connection is what keeps customers coming back for more. From leveraging the momentum from relevant product drops to crafting engaging influencer campaigns- Original Grain will show you how it's done.

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

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📸 Instagram: https://www.instagram.com/originalgrain/
📸 Instagram: https://www.instagram.com/blacksheep_airport_pnw/
🌐 Website: https://www.originalgrain.com

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What does it take to turn a lifelong passion into a thriving business? On this 178th episode of the E-Comm Show, Andrew Maff interviews Mordechai Chachamu, Founder of Nutural World. His transition from the IT world to becoming a food entrepreneur at retirement age shows that it's never too late.

In this episode, you'll learn a few key strategies that took Nutural World from local farmers' markets to grocery shelves. From offering discounted products to gain long-term relationships to trying new ecommerce platforms to expand their reach. If you're an aspiring entrepreneur, this episode may inspire you to take the leap and follow your dreams.

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

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Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

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The E-Comm Show is a production of BlueTuskr.

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🌐 Website: https://www.bluetuskr.com/
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Is your brand missing the key element of authenticity? On this 177th episode of the E-Comm Show, Andrew Maff interviews Beth Benike, CEO of Busy Baby. One of the biggest factors that contributed to Busy Baby's success is their ability to continuously innovate by leaning into their community of customers.

By featuring real moms, their stories, and even addressing product critiques transparently, Beth had turned her customers into brand advocates. If you're an e-commerce professional who wants to lean into the power of authenticity and real-life experiences in your marketing campaigns... this one is for you.

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
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Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
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The E-Comm Show is a production of BlueTuskr.

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• Website: www.bluetuskr.com
• Social Handle: @BlueTuskr

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Do you know what it takes to succeed on Amazon despite tough competition from overseas sellers? On this 176th episode of the E-Comm Show, Andrew Maff interviews Josh Hadley, Founder and CEO of Ecomm Breakthrough. Josh shares his Amazon journey, offering tips on competing with overseas sellers by building your own demand rather than fighting for it.

Instead of giving up or complaining, Josh encourages sellers to focus on what sets them apart—branding and creating demand through retail opportunities. As Josh explains how to play the game and work harmoniously with Amazon, you'll start seeing the platform in a whole new light. If you're hitting a wall with your Amazon business, these are the insights and strategies you need!

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
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Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

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The E-Comm Show is a production of BlueTuskr.

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How do you stand out without cutting corners or lowering your standards? On this 175th episode of the E-Comm Show, Andrew Maff interviews Michal Pellicone, CEO and Founder of Custom Barres. Custom Barres stands strong as a leader in its niche market, setting itself apart from competitors through its dedication to quality.

The truth is Custom Barres aren't the cheapest. And they aren't the quickest made to order. But they're the best you'll get. Standing strong in that truth has separated them from the hundreds of competitors that have popped up over the years and fight over pricing and speed. If you want to stand out in a crowded market without cheapening your product, this episode is for you...

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
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Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

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Ready to discover the behind-the-scenes secrets of a business that is revolutionizing the medical aesthetic industry? On this 174th episode of the E-Comm Show, Andrew Maff interviews Hannah Craft, Marketing Director of MedShift. Together we'll uncover the secrets behind MedShift and how their innovative consolidation model is revolutionizing the industry.

In this episode, discover how Medshift is transforming medical aesthetics with smart consolidation and innovative marketing. From reducing vendor chaos to building trust through loyalty rewards and thought leaders, Medshift shows how to drive credibility and retention within a B2B market. If you're a digital marketer looking to fortify your strategy, without using the usual SEO and ads, this episode is a must-listen.

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!


LEAVE SOME FEEDBACK:
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Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

Connect with us:

• Website: www.bluetuskr.com
• Social Handle: @BlueTuskr

Leave a review and subscribe wherever you get your podcasts.