The 2026 Amazon Playbook: What Brands Must Do Next to Win Ecommerce | EP. #211

Amazon growth is changing…fast.

In this 211th episode of The E-Comm Show, host Andrew Maff sits down with Scott Ohsman, a 19-year Amazon veteran, VP of Digital Commerce at Quickfire, and co-host of the top-rated retail podcast Always Off Brand.

Scott puts it all on the table: Amazon alone won’t scale your brand anymore, especially with rising fees and tariffs squeezing margins. He shows where profitable discovery is actually happening now (and how to plug in), then explains how AI-driven shopping is reshaping visibility so the right customers find you first.

A must-listen for any founder who relies on Amazon for revenue today.

What You’ll Learn:

• Amazon’s new profitability rules
• How multi-channel builds brand resilience
• Where AI impacts search + conversion

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