From Garage to $1M: How to Scale a Handmade Brand | EP. 212

From a single-car garage to Dragons’ Den fame, The Scented Market proves that heart-led eCommerce can scale. In this 212th episode of The E-Comm Show, Andrew Maff talks with Kristy Lynn Miller about how she built a clean, community-driven candle brand that hit $1M+ in its first year. Learn how daily connection, smart product drops, and sustainability-first thinking created a beloved Canadian home fragrance empire.

What You’ll Learn:

• How The Scented Market reached $1M+ in its first year using organic, community-led growth tactics.
• Why consistent founder-driven storytelling builds stronger retention than paid acquisition.
• How ingredient transparency became a high-converting brand differentiator in wellness eCommerce.
• How media exposure and retail partnerships accelerated omnichannel credibility post-Dragons’ Den.
• How weekly product drops create scarcity, anticipation, and predictable revenue spikes.
• How to scale handmade production while protecting brand equity and customer experience.
• How purpose-led initiatives and fundraising programs amplify brand loyalty and lifetime

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