How Organic Muscle Won the Supplement Space with Trust, Reviews & Retail Growth | EP. #210
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How Organic Muscle Won the Supplement Space with Trust, Reviews & Retail Growth | EP. #210
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Organic Muscle is proving that clean supplements can compete and win.
In this 210th episode of The E-Comm Show, Andrew Maff interviews James Benefico, Founder & CEO of Organic Muscle, to break down how his USDA-Organic supplement brand scaled into 700+ Vitamin Shoppe stores, built thousands of Amazon reviews, and grew DTC subscriptions without deep discounting.
Learn the strategies behind Amazon's growth, retail expansion, influencer advocacy, email retention, and smarter product launches inside one of the toughest eCommerce categories: supplements.
What You’ll Learn:
- Amazon + DTC strategy that fuels retention
- How email and community drive LTV
- The product launch pitfalls to avoid
- Mission-driven growth that stays profitable
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