The Future of Social Commerce: How Shoppable Video is Changing Everything with Eitan Koter from Vimmi | EP. 214

Shoppable video is quickly becoming the most profitable acquisition channel in e-commerce, and this episode breaks down why.

In Episode #214 of The E-Comm Show, Andrew Maff sits down with Eitan Koter, Co-CEO of Vimmi, to unpack the future of social commerce, TikTok Shop, live shopping, and AI-powered personalization.

You’ll learn how brands are turning short-form video into scalable revenue, why authentic UGC outperforms polished production, and how to deploy shoppable content across every channel: web, social, marketplaces, and live events.

Whether you're a marketer, founder, or brand leader, this episode will show you the strategies driving the next wave of e-commerce growth.

What You’ll Learn:

• The rise of shoppable video and social commerce
• How TikTok Shop reshaped buyer behavior
• Live shopping as a conversion engine
• UGC + customer-generated content that actually sells
• The role of AI in personalized shopping experiences
• How to scale video across every channel

SOCIALS

📱 Facebook: https://www.facebook.com/BlueTuskr

📸 Instagram: https://www.instagram.com/bluetuskr/

📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/

📧 Email: [e-mail]

GUEST SOCIALS

📱 Facebook: https://www.facebook.com/vimmicom

📻 LinkedIn: https://www.linkedin.com/in/eitankoter/

▶️ Youtube: https://www.youtube.com/@VimmiCommunications