Shoppable video is quickly becoming the most profitable acquisition channel in e-commerce, and this episode breaks down why.

In Episode #214 of The E-Comm Show, Andrew Maff sits down with Eitan Koter, Co-CEO of Vimmi, to unpack the future of social commerce, TikTok Shop, live shopping, and AI-powered personalization.

You’ll learn how brands are turning short-form video into scalable revenue, why authentic UGC outperforms polished production, and how to deploy shoppable content across every channel: web, social, marketplaces, and live events.

Whether you're a marketer, founder, or brand leader, this episode will show you the strategies driving the next wave of e-commerce growth.

What You’ll Learn:

• The rise of shoppable video and social commerce
• How TikTok Shop reshaped buyer behavior
• Live shopping as a conversion engine
• UGC + customer-generated content that actually sells
• The role of AI in personalized shopping experiences
• How to scale video across every channel

SOCIALS

📱 Facebook: https://www.facebook.com/BlueTuskr

📸 Instagram: https://www.instagram.com/bluetuskr/

📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/

📧 Email: info@bluetuskr.com

GUEST SOCIALS

📱 Facebook: https://www.facebook.com/vimmicom

📻 LinkedIn: https://www.linkedin.com/in/eitankoter/

▶️ Youtube: https://www.youtube.com/@VimmiCommunications

Is eCommerce SEO dead? Not even close.

In this solo episode of The E-Comm Show, Andrew Maff calls out the myths, scams, and misinformation around “AI-optimized SEO” and reveals what actually drives rankings today. Learn why great UX, solid backlinks, and smart content will always outperform the next shiny tool.

What You’ll Learn:

• How AI search is reshaping eCommerce SEO
• Why user experience now trumps keyword stuffing
• How off-Amazon SEO fuels marketplace visibility
• What still works (and what’s hype) in modern search

CONNECT WITH US!

📱 Facebook: / bluetuskr

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📻 LinkedIn: / bluetuskr

🐤 Twitter: / bluetuskr

📧 Email: info@bluetuskr.com

From a single-car garage to Dragons’ Den fame, The Scented Market proves that heart-led eCommerce can scale. In this 212th episode of The E-Comm Show, Andrew Maff talks with Kristy Lynn Miller about how she built a clean, community-driven candle brand that hit $1M+ in its first year. Learn how daily connection, smart product drops, and sustainability-first thinking created a beloved Canadian home fragrance empire.

What You’ll Learn:

• How The Scented Market reached $1M+ in its first year using organic, community-led growth tactics.
• Why consistent founder-driven storytelling builds stronger retention than paid acquisition.
• How ingredient transparency became a high-converting brand differentiator in wellness eCommerce.
• How media exposure and retail partnerships accelerated omnichannel credibility post-Dragons’ Den.
• How weekly product drops create scarcity, anticipation, and predictable revenue spikes.
• How to scale handmade production while protecting brand equity and customer experience.
• How purpose-led initiatives and fundraising programs amplify brand loyalty and lifetime

CONNECT WITH US!

Facebook: / bluetuskr

Instagram: / bluetuskr

LinkedIn: / bluetuskr

X: / bluetuskr

📧 Email: info@bluetuskr.com

Connect with the guest:

Facebook: / TheScentedMarket

Instagram: / TheScentedMarket