Education, not just innovation, is the key to scaling consumer healthcare products. In this 189th episode, Andrew Maff sits down with Amy Beckley, PhD, Founder and CEO of Proov, a groundbreaking hormone testing platform that empowers women to take charge of their fertility and reproductive health.

Amy’s mission started with her own painful discovery: Most women aren’t given the information they need to make empowered choices about their bodies. From there, Amy built Proov to fill that education gap and give women real power. But launching a consumer healthcare brand in a space with huge misinformation, stigma, and regulatory complexity required more than a good product. It required building a movement.

This episode is packed with insights on how to:

• Educate customers as part of your brand DNA
• Bring new health solutions to market—ethically and effectively
• Build authentic communities around sensitive topics
• Move from Amazon to DTC when trust and connection matter most
• Use crowdfunding to validate ideas and attract early funding
• Market healthcare products with science-first messaging that still resonates emotionally

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

CONNECT WITH US!

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CONNECT WITH THE GUEST!

🌐 Website: www.proovtest.com
📱 Facebook: https://www.facebook.com/proovtest
📸 Instagram: https://www.instagram.com/proovtest/
📻 LinkedIn: https://www.linkedin.com/company/proovtest/?viewAsMember=true
Tiktok : https://www.tiktok.com/@proovtest

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What happens when a single 1-star review tanks your listing- and you can’t ignore it?

On this 188th episode of the E-Comm Show, Andrew Maff interviews Shane Barker, CEO and founder of TraceFuse. Tracefuse is the first and only Amazon TOS-compliant system designed to ethically remove negative reviews…without shady workarounds or black-hat tactics.

​​From the emotional toll of a 1-star review bomb to the ripple effect on conversions, ad spend, and organic ranking, Shane shares why review protection isn’t just a reactive tool- it’s a critical piece of brand growth. He walks through how TraceFuse identifies guideline violations and why honest feedback is sacred- but fraud shouldn’t get a free pass.

What You’ll Learn:

• Why most sellers are dead wrong about what reviews can be removed
  
  
• The difference between real customer criticism and TOS-violating abuse
  
  
• What to do if you're suddenly hit with a review bomb or shady competitor tactics
  
  
• Why ethical review management is not about hiding criticism, but stopping abuse
  
  
• How removing fake or exaggerated reviews can boost CTR, conversion, and ROAS

Check out the Amazon Review Checker: https://tracefuse.ai/amazon-review-checker/

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

CONNECT WITH US!

🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: info@bluetuskr.com

CONNECT WITH THE GUEST!

🌐 Website: www.tracefuse.ai
📱 Facebook: https://www.facebook.com/ShaneBarkerConsultant/
📸 Instagram: http://instagram.com/shanebarker
📻 LinkedIn: https://www.linkedin.com/company/tracefuse/
𝕏 : https://twitter.com/shane_barker
📧 Email: shane@tracefuse.ai

Leave a review and subscribe wherever you get your podcasts.

How can manufacturers turn technical complexity into a competitive marketing edge? In this 187th episode of The E-Comm Show, Andrew Maff sits down with Merv Campbell, Director of Sales & Marketing at Omni Cubed, a manufacturer revolutionizing the stone fabrication industry with engineered tools and solutions.

Merv shares how a deep understanding of your customers, even in a highly specialized B2B space, can lead to smarter strategies, more effective product development, and a stronger brand identity. From trade show tactics to channel partnerships, Merv breaks down what it takes to market niche products with massive impact. Whether you're in B2B, manufacturing, or just tired of playing it safe in your marketing, this episode’s packed with perspective.

What You'll Learn:

• How Omni Cubed turns customer feedback into product innovation, and how marketers can do the same
• Why storytelling still matters in industrial and technical spaces
• Smart ways to market products in high-complexity industries
• How to align sales and marketing for long-term growth in manufacturing
• The power of demos, trade shows, and physical presence in building trust

Tired of shipping slowdowns and messy logistics?

This episode’s sponsor, Ship4wd, keeps your freight moving with instant quotes, real-time tracking, and 24/7 support.

Get started at Ship4wd.com

Watch the full episode below, or visit TheEcommShow.com for more.

Tune in and enjoy today's episode of The E-Comm Show!

If you enjoyed the show, please be sure to rate, review, and of course, SUBSCRIBE!

LEAVE SOME FEEDBACK:
If you enjoyed the show, please be sure to rate and review!...and of course, SUBSCRIBE!

Have an e-commerce marketing question you'd like Andrew to cover in an upcoming episode?
Email: theecommshow@bluetuskr.com

If you'd like to catch up on past episodes, visit www.theecommshow.com

The E-Comm Show is a production of BlueTuskr.

CONNECT WITH US!

🌐 Website: https://www.bluetuskr.com/
📱 Facebook: https://www.facebook.com/BlueTuskr
📸 Instagram: https://www.instagram.com/bluetuskr/
📻 LinkedIn: https://www.linkedin.com/company/bluetuskr/
𝕏 X: https://twitter.com/bluetuskr
📧 Email: info@bluetuskr.com

CONNECT WITH THE GUEST!
🌐 Website: https://www.omnicubed.com/
📱 Facebook: https://www.facebook.com/omnicubedinc
📸 Instagram: https://www.instagram.com/omnicubed/
📻 LinkedIn: https://www.linkedin.com/company/omnicubed/

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