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In this episode of the Roofing Success Podcast, Joseph Hughes of Contractor Dynamics joins host Jim Aline to unpack the single biggest marketing mistake roofing companies continue to make — and how to fix it.

If you are a roofing company owner who feels like marketing is a gamble, this conversation is for you. We dive deep into what’s really holding most roofing companies back from predictable growth, how to measure the right marketing metrics, and how to build a team that generates results you can count on.

Whether you’re running $3M+ in revenue or just starting to scale, you’ll discover the practical steps to take control of your marketing, eliminate wasted spend, and grow your business with confidence.

Key Takeaways for Roofing Company Owners

✔️ The #1 marketing mistake roofing companies make

✔️ How to measure the right numbers (CPL, CPA, CLTV, CAC)

✔️ Why you need to “GC” your own marketing before outsourcing

✔️ How to build the right internal marketing role for your company

✔️ Which marketing channels to prioritize at each stage of growth

✔️ Real case study: cutting wasted spend on Google Ads

Timestamps

00:00 Intro – Why most roofing marketing fails

06:15 The biggest mistake roofing companies make

12:30 How to measure marketing ROI

19:45 Building your marketing scorecard

27:30 In-house marketing coordinator vs owner-led marketing

34:50 Case study: Wasted Google Ads spend in Orlando

42:10 Which channels to focus on (startup, scale, sustain)

50:00 Hiring the right marketing role (pay ranges + expectations)

56:00 Final advice for roofing company owners

Connect with Contractor Dynamics

🌐 Website📘 Facebook📸 Instagram💼 LinkedIn

#roofingcompany #roofingbusiness #contractordynamics #roofingmarketing #roofingcontractors #roofingleads #businessgrowth #roofingindustry #roofingcompanyowners #entrepreneurship

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In this episode of the Nailed It Podcast, host Joseph Hughes sits down with Claudio Vilas, founder of Roofing Biz Broker, to uncover the biggest mistake roofing company owners make when preparing to sell their business and how to avoid it.

If you are a roofing company owner who has ever thought about selling your business, or even just preparing it for future growth, this conversation is essential. Claudio shares what buyers are really looking for, why some companies struggle to get offers, and the steps you can take now to increase the value of your roofing business.

Whether you are planning to sell in the next year or simply want to build an exit-ready company, this episode will give you practical insights to maximize value, avoid costly mistakes, and position your roofing company for long-term success.

Key Takeaways for Roofing Company Owners

✔️ The #1 mistake roofing company owners make before selling

✔️ What buyers actually look for in a roofing company

✔️ How to increase the value of your business starting today

✔️ Why building systems and processes boosts your exit potential

✔️ When to start preparing your roofing company for sale

✔️ Common pitfalls that can cost you thousands at the closing table

Timestamps

00:00 Introduction to Claudio Vilas and Roofing Biz Broker

06:15 The #1 thing roofing company owners overlook before selling

14:30 How to build value in your roofing company today

22:00 What buyers are really looking for in an acquisition

33:45 Why systems and processes are critical for a successful exit

41:20 Common mistakes roofing company owners make when selling

52:00 Final advice on preparing your roofing company for the future

Connect with Contractor DynamicsWebsiteFacebookInstagram

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Connect with Claudio Vilas & Roofing Biz BrokerWebsiteInstagramLinkedIn

#roofingcompany #roofingbusiness #contractordynamics #roofingmarketing #businessgrowth #roofingcontractors #sellmybusiness #roofingcompanyowners #entrepreneurship #roofingindustry

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In this throwback episode, Joe sits down with Tom Reber, contractor, coach, and founder of The Contractor Fight, to share proven strategies for building and growing a successful contracting and roofing company.

Tom has decades of experience helping contractors eliminate confusion, simplify their marketing, and create predictable growth. In this episode, he breaks down the mindset, leadership, and marketing strategies that separate struggling businesses from those that scale profitably.

If you are a roofing company owner or contractor looking for a clear plan to grow, this episode is packed with practical, no-fluff insights you can put into action today.

Key Takeaways for Roofing Company and Contractor Leaders

✔️ The number one marketing mistake that costs roofing companies thousands

✔️ Why clarity and tracking are essential to growth

✔️ How to position your business as the go-to choice in your market

✔️ Leadership strategies that create accountability and momentum

✔️ The importance of knowing your numbers and margins

✔️ How to avoid burnout by building the right systems

✔️ Why self-awareness and mindset are the ultimate growth multipliers

Timestamps

00:00 Introduction to Tom Reber and The Contractor Fight

06:15 The number one marketing mistake roofing companies make

13:40 How to clarify your strategy and eliminate wasted spend

21:05 Building systems that make your business scalable

29:50 Why leadership and culture drive marketing success

38:10 Tracking numbers that matter for predictable growth

45:20 Marketing as an investment, not an expense

52:40 Tom’s final advice for roofing and contracting business owners

Connect with Contractor Dynamics

Website

Facebook

Instagram

LinkedIn

Connect with Tom Reber and The Contractor Fight

Website

Instagram

YouTube

#roofingcompany #contractors #contractingbusiness #marketingstrategy #businessgrowth #entrepreneurship #leadership #contractordynamics #tomreber #thecontractorfight

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In this episode of the Nailed It Podcast, Elizabeth Lytle sits down with Joe Scardino to uncover how Bain’s Roofing went from marketing chaos to marketing confidence by tracking every lead source and cutting wasted spend.

Joe reveals how a lack of tracking was draining their budget and how implementing a custom dashboard allowed them to see what was actually driving revenue. With this clarity, they shut off poor-performing channels and focused on Facebook and Instagram campaigns targeting high-value gated neighborhoods—leading to faster growth, better margins, and less stress.

If you are a roofing company owner who feels like marketing is gambling, this episode will give you the clarity and confidence to take control of your growth.

Key Takeaways for Roofing Company Owners

✔️ Why most roofing companies overspend on untracked marketing

✔️How UTM tracking and a custom dashboard changed everything

✔️Which marketing channels delivered the highest ROI

✔️The mindset shift from chasing leads to tracking results

✔️How to cut waste and scale with confidence

Timestamps

01:15 Why most roofing companies waste marketing dollars

06:20 The turning point: How Bain’s Roofing discovered their tracking gaps

11:00 How untracked marketing wastes money

18:30 Using UTM tracking for better insights

24:15 The gated community targeting strategy that boosted ROI

27:00 Cutting low-ROI marketing channels without fear

34:30 Final advice for roofing company owners

Connect with Contractor Dynamics

Website

Facebook

Instagram

LinkedIn

Connect with Joe Scardino (Bains Roofing)

Website

Facebook

#roofingcompany #marketingstrategy #contractordynamics #naileditpodcast #facebookads #instagramads #roofingmarketing #leadgeneration #businessgrowth #marketingroi

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In this throwback episode, we sit down with Chadd Wright, former Navy SEAL, ultra-endurance athlete, and leadership coach, to reveal how mastering your mind can transform the way you lead your roofing company or contracting business.

Chadd shares the mental frameworks, spoken-word discipline, and leadership strategies that help business owners overcome limiting beliefs, develop resilience, and create teams that drive long-term success.

If you are a roofing company owner, contractor, or home service entrepreneur looking to strengthen your mindset, inspire your team, and build a thriving business that runs without constant firefighting, this episode is your blueprint.

Key Takeaways for Roofing Company & Contractor Leaders

✔️ Master the power of your thoughts and words

✔️ Why negative self-talk destroys growth potential

✔️ How to protect your mind from toxic inputs

✔️ Building a culture of accountability and trust

✔️ The connection between mindset and predictable revenue

✔️ Why doing hard things creates business resilience

✔️ Strategies to push through tough business seasons

✔️ The leadership mindset shift that changes everything

Timestamps

00:00 Intro and Chadd’s path from Navy SEAL to leadership mentor

05:40 How mastering your mind transforms roofing company leadership

12:15 Eliminating negative self-talk and toxic influences

20:30 The cost of mediocrity in your contracting business

28:00 Building a high-performing team in the trades

35:45 Why resilience matters in business growth

43:10 Harnessing spoken words for leadership impact

49:20 Applying the One Mile Out mindset to business goals

55:15 Investing in your leadership team for scale

1:00:30 Final advice for roofing and contracting leaders

Connect with Contractor Dynamics

Website

Facebook

Instagram

LinkedIn

Connect with Chadd Wright and 3 of 7 Project

YouTube

Podcast

Instagram

#throwback #chaddwright #masteryourmind #roofingcompany #contractorleadership #businessgrowth #contractordynamics #entrepreneurship #mindset #homeservicebusiness

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In this throwback episode, we sit down with Tommy Mello, founder and CEO of A1 Garage Door Service, to uncover how he built one of the most successful home service companies in the country.

Tommy shares the mindset shifts, leadership strategies, and business systems that allowed him to grow from a one-man operation to a national brand doing 9 figures in annual revenue. This is a rare behind-the-scenes look at scaling a service business that works without you in the day-to-day.

If you’re a contractor or home service business owner who wants to build a scalable, profitable, and self-sustaining company, this episode is your blueprint.

Key Takeaways for Home Service Business Owners

✔️ The mindset required to scale beyond 8 figures

✔️ Building a leadership team that drives growth

✔️ How to stop working in your business and start working on it

✔️ Why tracking the right numbers changes everything

✔️ Creating a culture that attracts top talent

✔️ Marketing strategies that keep the pipeline full

✔️ The importance of personal growth in business success

✔️ Lessons learned from costly mistakes

Timestamps

00:00 Intro and Tommy’s journey with A1 Garage Door Service

04:15 Building a national brand in the home service industry

09:30 Leadership strategies for rapid growth

15:20 Why systems matter more than hustle

21:45 Tracking KPIs and knowing your numbers

28:10 Marketing that generates consistent leads

34:45 How to attract and retain top talent

40:30 Lessons from mistakes and failures

46:15 Creating a self-sustaining business model

50:55 Final advice for ambitious business owners

Connect with Contractor Dynamics

• Website
• Facebook
• Instagram
• LinkedIn

Connect with Tommy Mello & A1 Garage Door Service

• Website
• Facebook
• Instagram
• LinkedIn

#homeservicebusiness #contractorbusiness #contractordynamics #businessgrowth #entrepreneurship #leadership #garagedoorbusiness #throwback #tomtymello #a1garagedoorservice

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In this power-packed episode, we break down the Meta Ads strategies that 8-figure roofing companies use to generate high-quality leads without wasting money on clicks that don’t convert.

If you’re frustrated with inconsistent results or feel like your Facebook ads are just a guessing game, this episode gives you the roadmap to start winning. You’ll learn how top roofing companies build campaigns that drive ROI, trust, and long-term growth.

Whether you run your own ads or work with an agency, this is essential viewing for any roofing business that wants better leads and more predictable revenue.

Key Takeaways:

✔️ Why most roofing ads fail to get results

✔️ The 3 types of campaigns every roofer should run

✔️ How to build ads around your ideal client

✔️ What top roofing companies do to avoid wasted spend

✔️ How to build trust with your audience before they click

✔️ The secret to turning ads into assets

⏱️ Timestamps:

00:00 Why Most Roofing Ads Don’t Work

01:45 Awareness vs. Retargeting vs. Lead Gen

04:20 How to Target Your Ideal Client

07:05 The Funnel Strategy That Top Roofers Use

09:40 The Hidden Cost of Bad Targeting

11:30 Creating Ads That Build Trust (Not Just Clicks)

13:20 From Throwaway Ads to Marketing Assets

15:20 What to Do Next

📲 Connect with Contractor Dynamics:

• Website
• Facebook
• Instagram
• LinkedIn

• 
  

#roofingcompany #roofingmarketing #contractormarketing #facebookads #leadgeneration #metaads #roofinggrowth #contractordynamics #roofingleads #roofingbusiness

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In this throwback episode, we go inside an 8-figure roofing company with Dan Young of Young Construction.

Dan shares what it really takes to grow and lead a successful roofing company — from humble beginnings and painful lessons to building systems, scaling a team, and stepping out of the day-to-day. This is a behind-the-scenes look at how a contractor becomes a true business owner.

If you’re a roofing company owner who wants to build a strong, self-sustaining business, this is your roadmap.

Key Takeaways for Roofing Companies

✔️ The mindset behind building an 8-figure company

✔️ How to lead without being in the weeds

✔️ Why promoting from within creates strength

✔️ The power of knowing your numbers

✔️ Dan’s simple strategy for getting ROI from conferences

Timestamps

03:40 Aligning your team to grow stronger

10:05 Building a real team that scales

17:30 Financial mistakes that cost real money

23:00 Leadership and lessons from real experience

33:15 Working on the business not in the business

38:20 Why promoting from within is key

43:15 Roofing tech that changes the game

45:20 How to take action after a conference

56:10 The value of real relationships in roofing

Connect with Contractor Dynamics

Website

Facebook

Instagram

LinkedIn

Connect with Dan Young and Young Construction Roofing:

Website

Facebook

Instagram

LinkedIn#roofingcompany #roofingbusiness #contractordynamics #contractormarketing #entrepreneurship #leadership #roofinglife #roofers #throwback #roofinggrowth