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In this power-packed episode, we break down the Meta Ads strategies that 8-figure roofing companies use to generate high-quality leads without wasting money on clicks that don’t convert.

If you’re frustrated with inconsistent results or feel like your Facebook ads are just a guessing game, this episode gives you the roadmap to start winning. You’ll learn how top roofing companies build campaigns that drive ROI, trust, and long-term growth.

Whether you run your own ads or work with an agency, this is essential viewing for any roofing business that wants better leads and more predictable revenue.

Key Takeaways:

✔️ Why most roofing ads fail to get results

✔️ The 3 types of campaigns every roofer should run

✔️ How to build ads around your ideal client

✔️ What top roofing companies do to avoid wasted spend

✔️ How to build trust with your audience before they click

✔️ The secret to turning ads into assets

⏱️ Timestamps:

00:00 Why Most Roofing Ads Don’t Work

01:45 Awareness vs. Retargeting vs. Lead Gen

04:20 How to Target Your Ideal Client

07:05 The Funnel Strategy That Top Roofers Use

09:40 The Hidden Cost of Bad Targeting

11:30 Creating Ads That Build Trust (Not Just Clicks)

13:20 From Throwaway Ads to Marketing Assets

15:20 What to Do Next

📲 Connect with Contractor Dynamics:

• Website
• Facebook
• Instagram
• LinkedIn

• 
  

#roofingcompany #roofingmarketing #contractormarketing #facebookads #leadgeneration #metaads #roofinggrowth #contractordynamics #roofingleads #roofingbusiness

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In this throwback episode, we go inside an 8-figure roofing company with Dan Young of Young Construction.

Dan shares what it really takes to grow and lead a successful roofing company — from humble beginnings and painful lessons to building systems, scaling a team, and stepping out of the day-to-day. This is a behind-the-scenes look at how a contractor becomes a true business owner.

If you’re a roofing company owner who wants to build a strong, self-sustaining business, this is your roadmap.

Key Takeaways for Roofing Companies

✔️ The mindset behind building an 8-figure company

✔️ How to lead without being in the weeds

✔️ Why promoting from within creates strength

✔️ The power of knowing your numbers

✔️ Dan’s simple strategy for getting ROI from conferences

Timestamps

03:40 Aligning your team to grow stronger

10:05 Building a real team that scales

17:30 Financial mistakes that cost real money

23:00 Leadership and lessons from real experience

33:15 Working on the business not in the business

38:20 Why promoting from within is key

43:15 Roofing tech that changes the game

45:20 How to take action after a conference

56:10 The value of real relationships in roofing

Connect with Contractor Dynamics

Website

Facebook

Instagram

LinkedIn

Connect with Dan Young and Young Construction Roofing:

Website

Facebook

Instagram

LinkedIn#roofingcompany #roofingbusiness #contractordynamics #contractormarketing #entrepreneurship #leadership #roofinglife #roofers #throwback #roofinggrowth

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In this video, Elizabeth Lytle shares why many roofing and home improvement companies waste ad dollars on bad leads and what the most successful companies are doing differently. She walks through examples of what not to do, then highlights proven strategies that attract the right customers, filter out the noise, and position your brand as the trusted choice in your market.

From creating better video content and landing pages to tracking the right metrics, you’ll learn how to stop blending in with the competition and start getting the kind of leads you actually want.

If you’re tired of wasting money on low-quality leads and ready to grow your business with confidence, this video is for you!

Key Takeaways:

🔹Why generic ads and poorly sized creatives hurt your brand

🔹How video content helps you stand out and connect with your audience

🔹Examples of contractors who use credibility and targeting to attract ideal customers

🔹The power of landing pages and proper tracking to eliminate bad submissions

🔹Why tracking both lead generation and brand awareness is crucial for long-term success

Timestamps:

00:00 – Why bad leads waste your time and money

02:15 – Examples of what NOT to do in your ads and creatives

05:40 – How successful contractors use video and credibility

09:50 – The role of landing pages in filtering and tracking

13:30 – What to track: leads, appointments, demos, sales, ROI

17:00 – Why brand awareness lowers your marketing costs over time21:10 – Case study: How Imagine Remodeling grew with video and social media

26:40 – Final thoughts: Stop wasting money and start making smarter decisions

Connect with Contractor Dynamics:

➡️ Website: https://www.contractordynamics.com/

➡️ Facebook: https://www.facebook.com/ContractorDynamics

➡️ Instagram: https://www.instagram.com/contractordynamics/

➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/

#RoofingMarketing #LeadGeneration #HomeImprovementBusiness #ContractorSuccess #VideoMarketing #BrandAwareness #BetterLeads #RoofingCompany

Want us to help you generate consistent, inbound appointments? Book a call with our team.

Join host Elizabeth Lytle on The Nailed It! Show as she sits down with Mike Goldenstein of Roofle to discuss how roofing companies can leverage technology, AI, and marketing tools to grow their businesses while staying authentic and human. Mike shares actionable insights for roofing contractors at every stage, whether you are just getting started or a seasoned pro looking to streamline and scale.

They dive into how AI and automation can improve efficiency, the importance of transparency and trust, and why roofing contractors should focus on doing one thing really well before adding more. If you want to grow your roofing company without losing your personal touch, this episode is for you!

Key Takeaways:

🔹 How AI and automation are transforming the roofing industry

🔹 Why transparency builds trust and drives referrals

🔹 Tips for roofing contractors who feel overwhelmed by digital tools

🔹 How to introduce younger generations and new tech into your roofing business

🔹 Why “picking one thing and doing it well” is critical for growth

Key Timestamps:

00:00 – Introduction and Mike Goldenstein’s background

06:40 – The power of automation and where to start

16:15 – How to build trust through transparency with clients

26:10 – Advice for new roofing contractors starting out today

35:50 – How to overcome overwhelm with digital tools

43:30 – Why roofing contractors should focus on one strategy at a time

44:50 – How to embrace mistakes and turn them into opportunities

51:10 – Closing thoughts and how to connect with Mike and Roofle

Connect with Contractor Dynamics:

➡️ Website: https://www.contractordynamics.com/

➡️ Facebook: https://www.facebook.com/ContractorDynamics

➡️ Instagram: https://www.instagram.com/contractordynamics/

➡️ LinkedIn: https://www.linkedin.com/company/contractor-dynamics/

Connect with Mike Goldenstein & Roofle:

➡️ Website: https://www.roofle.com/

➡️ LinkedIn: https://www.linkedin.com/company/roofle/

#RoofingBusiness #ContractorSuccess #RoofingMarketing #RoofingTechnology #AIForContractors #TransparencyInBusiness #RoofingCompany #DigitalMarketing

Want us to help you generate consistent, inbound appointments? Book a call with our team.

Discover how Contractor Dynamics helps roofing companies optimize their marketing budgets and generate high-quality leads. In this video, learn why shifting ad spend from Google to Meta (Facebook & Instagram) can lower your cost per lead, the power of weekly marketing meetings, and how continuous data review drives smarter marketing decisions. We share how working with 120+ roofing clients lets us deploy proven strategies nationwide. If you want to stop wasting marketing dollars and start owning your market, this is for you!

Key Takeaways:

✅ Optimize your existing ad spend to perform like 5x the budget

✅ Reallocate budget from expensive Google Ads to cost-effective Meta Ads

✅ Build a weekly marketing meeting routine to track performance & plan ahead

✅ Use data dashboards and scorecards to spot issues and improve campaigns

✅ Benefit from shared insights across 120+ roofing companies nationwide

✅ Access expert coaching and unlimited support to solve marketing challenges

✅ Conduct quarterly strategy reviews for continuous ROI growthKey Timestamps6:57- Campaign optimization and budget reallocation strategy7:48- Building a weekly marketing meeting cadence9:31- How we leverage insights from 120+ roofing clients nationwide10:23- Quarterly reviews to track ROI and improve marketing effortsConnect with Joseph Hughes & Contractor Dynamics:➡️ ⁠Website⁠

➡️ Instagram

➡️ Facebook

➡️ LinkedIn

#RoofingMarketing #MetaAds #GoogleAds #LeadGeneration #RoofingLeads #MarketingStrategy #RoofingBusiness #ContractorMarketing #DigitalMarketing #MarketingROI

Looking to get higher quality leads and solve your marketing problem? Book a call with our team.

It's not your Facebook ads. It's not the market. It's not even your agency.

The REAL reason most roofing companies struggle with consistent lead flow is a lot more painful — but a lot more fixable.

In this video, Joseph Hughes reveals what’s really going wrong behind the scenes and how you can finally break free from the "feast or famine" marketing cycle.

If you want predictability, growth, and freedom — it starts with understanding this truth.

Key Takeaways:

⚠️ Why most roofing companies are stuck in “random acts of marketing”

📣 The 3 pillars of a consistent lead machine

🎯 Why brand awareness matters more than ever in 2025

🔁 How to retarget and nurture leads like the big brands do

💥 The compound effect of doing the right things daily

Key Timestamps:

00:24 – Why most roofing companies don’t have a real marketing strategy

01:04 – The #1 thing you need for consistent results: brand awareness

02:08 – Daily lead generation tactics to build momentum

03:42 – Retargeting and nurturing: how to convert more leads without more spend

Connect with Joseph Hughes & Contractor Dynamics:

➡️ ⁠Website

➡️ Instagram

➡️ Facebook

➡️ LinkedIn

#RoofingMarketing #ContractorMarketing #LeadGeneration #RoofingBusiness #Retargeting #MarketingSystems #RoofingCompanyGrowth

Looking to solve your marketing problem? Book a call with our team.

If you're asking whether you should hire a marketing agency or build your own in-house marketing system — you're asking the right question. But most roofing companies approach it the wrong way.

In this video, Joseph Hughes breaks down the real-world pros and cons of each path — based on helping hundreds of roofers grow.

I’ll show you how to decide what's right for YOUR business — not based on hype, but based on where you’re trying to go.

Key Takeaways:

🤔 Why “in-house vs. agency” isn’t the first question to ask

📈 What roofing companies actually need to grow with marketing

🎛️ The hybrid model that’s delivering the best results

🧠 Why you need to drive the strategy—agency or notKey Timestamps:

00:05 – Why you’re asking the wrong question about marketing

01:00 – The real problem: no time, no money, and what to fix first

02:00 – In-house vs. outsourcing: when each one makes sense

05:24 – The hybrid model: how the best roofing companies win

Connect with Joseph Hughes & Contractor Dynamics:➡️ ⁠Facebook

➡️ Instagram

➡️ LinkedIn

➡️ Website

#RoofingMarketing #ContractorMarketing #MarketingStrategy #RoofingBusiness #InHouseMarketing #MarketingTips

Learn how Contractor Dynamics can help you stop wasting money on marketingMost roofing companies are unknowingly lighting their marketing budget on fire — and it's costing them tens of thousands of dollars every year.This video kicks off our new series, Roofing Marketing Secrets, where we expose the most common marketing mistakes and show you how to build a real growth engine for your roofing business.In this episode, you'll learn:✅ Why most marketing agencies fail roofing companies✅ How to avoid getting ripped off✅ The 3 non-negotiables for successful marketing✅ What a real marketing strategy looks like✅ And how to take back control of your resultsThis episode is a must-watch for roofing company owners tired of gambling on marketing and ready to build a real, repeatable growth engine.Key Timestamps:0:00- Why most roofers waste marketing dollars1:26- What most marketing agencies get wrong3:36- The transparency roofing companies need5:18- 3 things you need to succeed with marketing8:07- How to build a real growth engineConnect with Joseph Hughes & Contractor Dynamics:➡️ Instagram➡️ Facebook➡️ LinkedIn➡️ Website#roofingmarketing #roofingbusiness #roofingcontractor #roofingleads