279. Four Reasons Your Marketing Didn’t Work in 2025 (And How Roofers Fix It)
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279. Four Reasons Your Marketing Didn’t Work in 2025 (And How Roofers Fix It)
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Go from marketing chaos to marketing confidence, book a call with our team to learn how.
If your roofing company’s marketing didn’t produce the results you expected in 2025, you’re not alone — and it’s probably not because you “didn’t spend enough.”
In this episode, Joseph Hughes breaks down the 4 real reasons roofing marketing stopped working in 2025, and more importantly, what roofing company owners must do differently to create predictable, consistent growth in 2026.
From AI-driven algorithm changes and rising ad costs to shifting homeowner behavior and weak tracking, this video explains why many roofing companies were unknowingly spraying and praying with their marketing — and how to take back control.
If you’re a roofing business owner, operator, or marketing leader who wants clarity, accountability, and a real marketing plan (not more guesswork), this episode is for you.
Key Takeaways for Roofing Company Owners
✔️ Why AI broke “set it and forget it” marketing
✔️ How PE-backed companies are driving up ad costs
✔️ Why homeowner trust is lower than ever
✔️ The 80% rule that’s changing buying behavior
✔️ Why generic ads and stock content no longer work
✔️ What “Five Mile Famous” really means in 2025
✔️ How poor tracking hides wasted ad spend
✔️ How smart companies double down on what works
Timestamps
00:00 Why roofing marketing failed in 2025
01:38 Reason #1
04:34 Reason #2
06:51 Reason #3
08:32 Reason #4
09:56 Stop spraying and praying
10:45 Tracking what actually matters
11:54 The 4 reasons recap
12:29 Accountability beats tactics
13:08 Book a marketing clarity call
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