277. Roofing Websites in 2026: 5 Must-Haves to Win More Jobs

Go from marketing chaos to marketing confidence, book a call with our team to learn how.

In this Contractor Dynamics Masterclass, we break down five ways your “good enough” website is losing you roofing jobs—often without you even realizing it. Homeowners are doing more research than ever, trust is harder to earn, and your website is often the first sales conversation you never get to attend.

If you’re spending money on ads but your website leads are weak (or non-existent), or you keep losing bids to companies with worse workmanship but better online presence, this masterclass is for you. We’ll show you the five most expensive website mistakes roofing companies make—and the practical fixes you can implement to increase trust, boost conversions, and plug your website into a real marketing and sales engine for 2026.

Key Takeaways for Roofing Company Owners

✔️ The 5-second test your website must pass

✔️ Why looking like every roofer forces you to compete on price

✔️ How to build trust and reduce risk (so you win more bids)

✔️ The website conversion essentials: CTAs, speed-to-lead, and mobile UX

✔️ How to connect your website to tracking, CRM, automations, and retargeting

Timestamps

00:00 Intro: 5 ways your “good enough” website loses jobs

01:25 What to expect + why implementation matters

03:05 Who Contractor Dynamics is (roofing-only since 2013)

05:10 The problem: disconnected marketing + the “leaky bucket”

07:10 How buying has changed in 2025 (80% decision before contact)

10:05 Goal for today + overview of the 5 mistakes

12:10 Mistake #1

18:55 Mistake #2

25:10 Mistake #3

32:10 Mistake #4

38:05 Mistake #5

43:05 Website before/after examples

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