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In this episode of the Roofing Success Podcast, Joseph Hughes of Contractor Dynamics joins host Jim Aline to unpack the single biggest marketing mistake roofing companies continue to make — and how to fix it.

If you are a roofing company owner who feels like marketing is a gamble, this conversation is for you. We dive deep into what’s really holding most roofing companies back from predictable growth, how to measure the right marketing metrics, and how to build a team that generates results you can count on.

Whether you’re running $3M+ in revenue or just starting to scale, you’ll discover the practical steps to take control of your marketing, eliminate wasted spend, and grow your business with confidence.

Key Takeaways for Roofing Company Owners

✔️ The #1 marketing mistake roofing companies make

✔️ How to measure the right numbers (CPL, CPA, CLTV, CAC)

✔️ Why you need to “GC” your own marketing before outsourcing

✔️ How to build the right internal marketing role for your company

✔️ Which marketing channels to prioritize at each stage of growth

✔️ Real case study: cutting wasted spend on Google Ads

Timestamps

00:00 Intro – Why most roofing marketing fails

06:15 The biggest mistake roofing companies make

12:30 How to measure marketing ROI

19:45 Building your marketing scorecard

27:30 In-house marketing coordinator vs owner-led marketing

34:50 Case study: Wasted Google Ads spend in Orlando

42:10 Which channels to focus on (startup, scale, sustain)

50:00 Hiring the right marketing role (pay ranges + expectations)

56:00 Final advice for roofing company owners

Connect with Contractor Dynamics

🌐 Website📘 Facebook📸 Instagram💼 LinkedIn

#roofingcompany #roofingbusiness #contractordynamics #roofingmarketing #roofingcontractors #roofingleads #businessgrowth #roofingindustry #roofingcompanyowners #entrepreneurship

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In this episode of the Nailed It Podcast, host Joseph Hughes sits down with Claudio Vilas, founder of Roofing Biz Broker, to uncover the biggest mistake roofing company owners make when preparing to sell their business and how to avoid it.

If you are a roofing company owner who has ever thought about selling your business, or even just preparing it for future growth, this conversation is essential. Claudio shares what buyers are really looking for, why some companies struggle to get offers, and the steps you can take now to increase the value of your roofing business.

Whether you are planning to sell in the next year or simply want to build an exit-ready company, this episode will give you practical insights to maximize value, avoid costly mistakes, and position your roofing company for long-term success.

Key Takeaways for Roofing Company Owners

✔️ The #1 mistake roofing company owners make before selling

✔️ What buyers actually look for in a roofing company

✔️ How to increase the value of your business starting today

✔️ Why building systems and processes boosts your exit potential

✔️ When to start preparing your roofing company for sale

✔️ Common pitfalls that can cost you thousands at the closing table

Timestamps

00:00 Introduction to Claudio Vilas and Roofing Biz Broker

06:15 The #1 thing roofing company owners overlook before selling

14:30 How to build value in your roofing company today

22:00 What buyers are really looking for in an acquisition

33:45 Why systems and processes are critical for a successful exit

41:20 Common mistakes roofing company owners make when selling

52:00 Final advice on preparing your roofing company for the future

Connect with Contractor DynamicsWebsiteFacebookInstagram

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Connect with Claudio Vilas & Roofing Biz BrokerWebsiteInstagramLinkedIn

#roofingcompany #roofingbusiness #contractordynamics #roofingmarketing #businessgrowth #roofingcontractors #sellmybusiness #roofingcompanyowners #entrepreneurship #roofingindustry

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In this throwback episode, Joe sits down with Tom Reber, contractor, coach, and founder of The Contractor Fight, to share proven strategies for building and growing a successful contracting and roofing company.

Tom has decades of experience helping contractors eliminate confusion, simplify their marketing, and create predictable growth. In this episode, he breaks down the mindset, leadership, and marketing strategies that separate struggling businesses from those that scale profitably.

If you are a roofing company owner or contractor looking for a clear plan to grow, this episode is packed with practical, no-fluff insights you can put into action today.

Key Takeaways for Roofing Company and Contractor Leaders

✔️ The number one marketing mistake that costs roofing companies thousands

✔️ Why clarity and tracking are essential to growth

✔️ How to position your business as the go-to choice in your market

✔️ Leadership strategies that create accountability and momentum

✔️ The importance of knowing your numbers and margins

✔️ How to avoid burnout by building the right systems

✔️ Why self-awareness and mindset are the ultimate growth multipliers

Timestamps

00:00 Introduction to Tom Reber and The Contractor Fight

06:15 The number one marketing mistake roofing companies make

13:40 How to clarify your strategy and eliminate wasted spend

21:05 Building systems that make your business scalable

29:50 Why leadership and culture drive marketing success

38:10 Tracking numbers that matter for predictable growth

45:20 Marketing as an investment, not an expense

52:40 Tom’s final advice for roofing and contracting business owners

Connect with Contractor Dynamics

Website

Facebook

Instagram

LinkedIn

Connect with Tom Reber and The Contractor Fight

Website

Instagram

YouTube

#roofingcompany #contractors #contractingbusiness #marketingstrategy #businessgrowth #entrepreneurship #leadership #contractordynamics #tomreber #thecontractorfight