Want help mapping out what your 5% looks like? Book a call with our team.

Roofing companies are constantly told they should spend 10% or more of their revenue on marketing - especially if they want to grow. But that advice is outdated, unrealistic, and costing roofing companies a lot of money.

In this video, Joseph Hughes from Contractor Dynamics breaks down the real percentage roofing companies should spend on marketing in 2026… and why the smartest, most profitable roofing companies in the country are operating at around 5%, not 10%.

You’ll learn:

✔️ Why spending 10%+ on marketing usually signals a broken system

✔️ Why buying leads is the most expensive way to grow

✔️ How in-house marketing capability reduces your costs over time

✔️ What top roofing companies are doing to keep marketing spend efficient

✔️ The exact activities that make the 5% rule possible

✔️ How to lower your cost per acquisition while building a stronger brand

If you’ve ever wondered how much a roofing company should spend on marketing, this is the most honest, practical breakdown you’ll find.

🚀 Want help building a marketing system inside your roofing company?

Our team trains roofing companies across the US to build their own in-house marketing capability - so you can spend less, convert more, and grow with clarity and confidence.

👉 Book a call with our team

About Contractor Dynamics

Contractor Dynamics helps roofing companies build and run their own marketing systems — without relying on agencies, gimmicks, or overpriced lead gen. We work with companies from $1M–$100M+ in annual revenue, helping them create predictable growth through brand, content, tracking, and in-house capability.

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#roofingmarketing #roofingcompany #roofingbusiness #contractordynamics #roofingcontractors #roofingleads #roofingindustry #roofinggrowth #marketingstrategy #digitalmarketing #roofingmarketingstrategy #roofingbusinessowner #roofingads #leadgeneration #fivemilefamous #marketingforroofers

Go from marketing chaos to marketing confidence, book a call with our team to learn how.

If your roofing company’s marketing didn’t produce the results you expected in 2025, you’re not alone — and it’s probably not because you “didn’t spend enough.”

In this episode, Joseph Hughes breaks down the 4 real reasons roofing marketing stopped working in 2025, and more importantly, what roofing company owners must do differently to create predictable, consistent growth in 2026.

From AI-driven algorithm changes and rising ad costs to shifting homeowner behavior and weak tracking, this video explains why many roofing companies were unknowingly spraying and praying with their marketing — and how to take back control.

If you’re a roofing business owner, operator, or marketing leader who wants clarity, accountability, and a real marketing plan (not more guesswork), this episode is for you.

Key Takeaways for Roofing Company Owners

✔️ Why AI broke “set it and forget it” marketing

✔️ How PE-backed companies are driving up ad costs

✔️ Why homeowner trust is lower than ever

✔️ The 80% rule that’s changing buying behavior

✔️ Why generic ads and stock content no longer work

✔️ What “Five Mile Famous” really means in 2025

✔️ How poor tracking hides wasted ad spend

✔️ How smart companies double down on what works

Timestamps

00:00 Why roofing marketing failed in 2025

01:38 Reason #1

04:34 Reason #2

06:51 Reason #3

08:32 Reason #4

09:56 Stop spraying and praying

10:45 Tracking what actually matters

11:54 The 4 reasons recap

12:29 Accountability beats tactics

13:08 Book a marketing clarity call

Connect with Contractor Dynamics

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LinkedIn

#roofingmarketing #roofingcompany #roofingbusiness #contractordynamics #roofingcontractors #roofingleads #roofingindustry #roofinggrowth #marketingstrategy #digitalmarketing #roofingmarketingstrategy #roofingbusinessowner #roofingads #leadgeneration #fivemilefamous #marketingforroofers

Go from marketing chaos to marketing confidence, book a call with our team to learn how.

If your roofing marketing felt like a guessing game in 2025, this episode will give you clarity going into 2026.

In this unscripted Roofing Marketing Q&A, Joseph Hughes breaks down how roofing companies should actually think about marketing strategy, budgets, channels, and growth—without chasing random tactics or copying what other roofers are doing.

This conversation covers the real reasons roofing companies get stuck, how marketing priorities change as you grow, and what it takes to build a marketing engine you control instead of “spraying and praying” with ads, agencies, and lead vendors.

If you’re a roofing company owner who wants predictable leads, smarter spend, and long-term growth, this episode will help you reset your marketing approach.

Key Takeaways

✔️ The biggest bottlenecks preventing roofing companies from scaling

✔️ Delegation vs abdication (and when structure actually hurts growth)

✔️ How marketing strategy changes from $1M to $10M+ companies

✔️ How much roofing companies should really spend on marketing

✔️ Meta ads vs Google ads vs SEO — and when each makes sense

✔️ Why storm-focused roofers must build a retail model

✔️ The minimum tech stack for marketing and lead handling

✔️ Why brand, visibility, and recruiting drive long-term growth

Chapters

00:00 Why Roofing Marketing Failed in 2025

01:27 The #1 Bottleneck Stopping Roofing Companies From Scaling

05:23 Delegation Mistakes That Kill Momentum

08:09 How Marketing Changes From $1M to $10M+

12:19 How Contractor Dynamics Helps Roofers Build Real Strategy

13:11 How Much Roofing Companies Should Spend on Marketing

22:28 Insurance Changes & Why Retail Roofing Matters Now

27:14 Meta Ads vs Google Ads vs SEO (What to Use First)

39:05 The Minimum Tech Stack Every Roofer Needs

49:45 Final Advice for Predictable Growth in 2026

Connect with Contractor Dynamics

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Facebook

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LinkedIn

#roofingcompany #roofingmarketing #contractordynamics #roofingbusiness #marketingstrategy #roofingcontractors #leadgeneration #businessgrowth #digitalmarketing #fivemilefamous