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In this episode of the Nailed It Podcast, host Joseph Hughes sits down with Andy Keys, founder of Foxhaven Roofing, to uncover how he built a $20M roofing company starting with just $900 and no crew.

If you are a roofing company owner who wants to grow fast, scale your team, or create predictable leads, this conversation is essential. Andy shares the lessons he learned from starting as a subcontractor, building a referral base, mastering marketing, and creating systems that allow him to scale his business efficiently.

Whether you’re just starting your roofing company or looking to take it to the next level, this episode will give you practical insights on building a successful, sustainable, and profitable roofing business.

Key Takeaways for Roofing Company Owners

✔️ How to start a roofing company with almost nothing

✔️ The mindset and habits behind $20M growth\

✔️ How to replace yourself in your business and scale effectively

✔️ Marketing and lead generation strategies that actually work

✔️ Building culture, systems, and processes for long-term success

✔️ Why persistence and obsession matter in growing a business

Timestamps

04:30 Andy’s early days: starting with $900 and no crew

12:45 Building a referral base and scaling projects

20:15 Marketing strategies for predictable leads

28:00 Leadership, team building, and culture

38:30 Systems, processes, and business growth

46:00 Lessons learned and final advice

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#roofingcompany #roofingbusiness #contractordynamics #roofingmarketing #businessgrowth #roofingcontractors #entrepreneurship #roofingindustry #foxhavenroofing #andykeys

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In this episode of the Nailed It Podcast, host Joseph Hughes, founder of Contractor Dynamics, sits down with Aaron Christy, founder and president of Indy Roof Company, to talk about how he built one of the most respected roofing companies in the country and the mindset, leadership, and marketing clarity that made it possible.

Aaron shares his journey from the early days of Indy Roof Company to becoming a trusted leader in the roofing industry. He opens up about the lessons learned from rapid growth, how to empower your team, and why having a clear marketing vision is key to building a scalable, profitable roofing business.

If you're a roofing company owner who wants to grow with less chaos, develop leaders in your business, and build a brand that stands out in your market, this episode is a must-watch.

Key Takeaways for Roofing Company Owners

✔️ How to build a roofing company that runs without you

✔️ Leadership lessons that drive team accountability and growth

✔️ The marketing clarity that separates scalable companies from the rest

✔️ How to attract and retain A-player team members

✔️ Why company culture matters more than short-term sales

Timestamps

00:00 Introduction to Aaron Christy and Indy Roof Company

05:30 Lessons learned from rapid growth in roofing

14:00 How Aaron built a high-performing leadership team

25:45 The marketing systems behind Indy Roof Company’s success

38:00 The mindset shift every roofing company owner needs

52:10 Final advice for roofing business owners

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In this fun and eye-opening episode, Coleman and Elizabeth from Contractor Dynamics tackle 12 of the biggest myths and misconceptions in roofing marketing, the kind that cost roofing company owners thousands of dollars and tons of wasted effort every year.

They also share a few outlandish marketing tactics that roofers have actually tried (yes, really) and why you should or shouldn’t try them yourself.

If you’ve ever wondered what really works in roofing marketing and what’s just hype. This episode will save you time, money, and headaches.

What You’ll Learn

✔️ 12 common roofing marketing myths — debunked

✔️ Which tactics are worth your budget (and which to skip)

✔️ Why “more leads” isn’t always the answer

✔️ How to build trust before you even show up for an estimate

✔️ The right way to use ads, SEO, and social media together

✔️ Why your brand — not your logo — is your greatest asset

Timestamps

00:00 Intro – Coleman & Elizabeth set the stage

01:50 Myth #1

04:10 Myth #2

06:25 Myth #3

08:45 Myth #4

11:20 Myth #5

13:30 Myth #6

15:45 Myth #7

17:50 Myth #8

19:30 Myth #9

21:00 Myth #10

23:10 Myth #11

25:00 Myth #12

27:15 The most outlandish marketing tactics we’ve seen

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