Go from marketing chaos to marketing confidence, book a call with our team to learn how.

If your roofing company’s marketing didn’t produce the results you expected in 2025, you’re not alone — and it’s probably not because you “didn’t spend enough.”

In this episode, Joseph Hughes breaks down the 4 real reasons roofing marketing stopped working in 2025, and more importantly, what roofing company owners must do differently to create predictable, consistent growth in 2026.

From AI-driven algorithm changes and rising ad costs to shifting homeowner behavior and weak tracking, this video explains why many roofing companies were unknowingly spraying and praying with their marketing — and how to take back control.

If you’re a roofing business owner, operator, or marketing leader who wants clarity, accountability, and a real marketing plan (not more guesswork), this episode is for you.

Key Takeaways for Roofing Company Owners

✔️ Why AI broke “set it and forget it” marketing

✔️ How PE-backed companies are driving up ad costs

✔️ Why homeowner trust is lower than ever

✔️ The 80% rule that’s changing buying behavior

✔️ Why generic ads and stock content no longer work

✔️ What “Five Mile Famous” really means in 2025

✔️ How poor tracking hides wasted ad spend

✔️ How smart companies double down on what works

Timestamps

00:00 Why roofing marketing failed in 2025

01:38 Reason #1

04:34 Reason #2

06:51 Reason #3

08:32 Reason #4

09:56 Stop spraying and praying

10:45 Tracking what actually matters

11:54 The 4 reasons recap

12:29 Accountability beats tactics

13:08 Book a marketing clarity call

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#roofingmarketing #roofingcompany #roofingbusiness #contractordynamics #roofingcontractors #roofingleads #roofingindustry #roofinggrowth #marketingstrategy #digitalmarketing #roofingmarketingstrategy #roofingbusinessowner #roofingads #leadgeneration #fivemilefamous #marketingforroofers

Go from marketing chaos to marketing confidence, book a call with our team to learn how.

If your roofing marketing felt like a guessing game in 2025, this episode will give you clarity going into 2026.

In this unscripted Roofing Marketing Q&A, Joseph Hughes breaks down how roofing companies should actually think about marketing strategy, budgets, channels, and growth—without chasing random tactics or copying what other roofers are doing.

This conversation covers the real reasons roofing companies get stuck, how marketing priorities change as you grow, and what it takes to build a marketing engine you control instead of “spraying and praying” with ads, agencies, and lead vendors.

If you’re a roofing company owner who wants predictable leads, smarter spend, and long-term growth, this episode will help you reset your marketing approach.

Key Takeaways

✔️ The biggest bottlenecks preventing roofing companies from scaling

✔️ Delegation vs abdication (and when structure actually hurts growth)

✔️ How marketing strategy changes from $1M to $10M+ companies

✔️ How much roofing companies should really spend on marketing

✔️ Meta ads vs Google ads vs SEO — and when each makes sense

✔️ Why storm-focused roofers must build a retail model

✔️ The minimum tech stack for marketing and lead handling

✔️ Why brand, visibility, and recruiting drive long-term growth

Chapters

00:00 Why Roofing Marketing Failed in 2025

01:27 The #1 Bottleneck Stopping Roofing Companies From Scaling

05:23 Delegation Mistakes That Kill Momentum

08:09 How Marketing Changes From $1M to $10M+

12:19 How Contractor Dynamics Helps Roofers Build Real Strategy

13:11 How Much Roofing Companies Should Spend on Marketing

22:28 Insurance Changes & Why Retail Roofing Matters Now

27:14 Meta Ads vs Google Ads vs SEO (What to Use First)

39:05 The Minimum Tech Stack Every Roofer Needs

49:45 Final Advice for Predictable Growth in 2026

Connect with Contractor Dynamics

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#roofingcompany #roofingmarketing #contractordynamics #roofingbusiness #marketingstrategy #roofingcontractors #leadgeneration #businessgrowth #digitalmarketing #fivemilefamous

Go from marketing chaos to marketing confidence, book a call with our team to learn how.

In this Contractor Dynamics Masterclass, we break down five ways your “good enough” website is losing you roofing jobs—often without you even realizing it. Homeowners are doing more research than ever, trust is harder to earn, and your website is often the first sales conversation you never get to attend.

If you’re spending money on ads but your website leads are weak (or non-existent), or you keep losing bids to companies with worse workmanship but better online presence, this masterclass is for you. We’ll show you the five most expensive website mistakes roofing companies make—and the practical fixes you can implement to increase trust, boost conversions, and plug your website into a real marketing and sales engine for 2026.

Key Takeaways for Roofing Company Owners

✔️ The 5-second test your website must pass

✔️ Why looking like every roofer forces you to compete on price

✔️ How to build trust and reduce risk (so you win more bids)

✔️ The website conversion essentials: CTAs, speed-to-lead, and mobile UX

✔️ How to connect your website to tracking, CRM, automations, and retargeting

Timestamps

00:00 Intro: 5 ways your “good enough” website loses jobs

01:25 What to expect + why implementation matters

03:05 Who Contractor Dynamics is (roofing-only since 2013)

05:10 The problem: disconnected marketing + the “leaky bucket”

07:10 How buying has changed in 2025 (80% decision before contact)

10:05 Goal for today + overview of the 5 mistakes

12:10 Mistake #1

18:55 Mistake #2

25:10 Mistake #3

32:10 Mistake #4

38:05 Mistake #5

43:05 Website before/after examples

Connect with Contractor Dynamics

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#roofingcompany #roofingmarketing #contractordynamics #roofingbusiness #roofingwebsite #leadgeneration #marketingstrategy #businessgrowth #roofingcontractors #websitedesign