In this episode of DilSe Omni, we decode "The Martech Playbook" with Dr. Ashish Bajaj, former Group CMO .We explore how the role of the CMO is evolving, how Martech and marketing work together in healthcare, and why modern growth is no longer about isolated campaigns but about building connected, omnichannel systems that truly understand the customer journey.About Guest : Dr. Ashish Bajaj : Ashish is marketing professional with expertise in not only creating consumer facing communication but with complete knowledge of Media and key expertise across consumer understanding, touch point planning and optimisation. He has been leading marketing positions at Narayana Healthcare, Ola cabs, Nokia & Microsoft. He is an author of the book, "The Martech Playbook" published at Zebralearn. The podcast covers: • Why attribution feels broken for most brands• The evolution of marketing: Search → Social → AI• How AI is reshaping targeting, personalization, and customer journeys• The new 4Ps in a Martech world• How to measure real business impact after Martech implementation• Why modern marketers must become full-stack generalists
About DilSe Omni Talks : DilSe Omni is a podcast by Saurabh Agrawal, founder of @daiom-ai , focused on honest conversations around omnichannel growth, marketing leadership, and building businesses that last, one insight at a time.Martech is not about buying more tools. It’s about building systems that help brands stop guessing and start knowing.🎙 Tune in to learn how to turn Martech from a cost center into a real business asset.#Martech #Omnichannel #MarketingStrategy #CustomerJourney #DigitalTransformation #AIinMarketing #GrowthMarketing

How Social Media Drives Omnichannel Growth?If you’ve ever heard “Let’s go viral and drive sales” in a meeting—this episode is for you.In this episode of Dil Se Omni Talks, Saurabh sits down with Sasha, a marketing strategist and Head of Marketing (ex- lenskart , Good Glamm Group), who has lived social media across every phase, from early platform days in beauty, fashion, eyewear, and D2C scale-ups to omnichannel brands, and now real estate.This is not a conversation about trends or hacks.It’s a deep dive into how social media actually drives real business outcomes when you stop chasing vanity metrics and start respecting people, platforms, and context.What you’ll learn from this episode 👇• Why most brands misuse social media• Vanity metrics vs business metrics — what really drives growth• How social media drives store footfall• How to connect social media activity to revenue, leads, and CRM impact• Why one campaign can’t do everything, and shouldn’t try to• How influencer selection should be based on outcomes, not follower count• How the CMO role is changing from a skillset role to a mindset roleThis episode is especially valuable if you are:• A founder building an omnichannel brand• A marketer tired of reporting likes and views• A growth or social lead trying to prove real impact• A mid-career marketer aspiring to leadership rolesBlogs and Resources:1. How is the role of CMO evolving: https://tinyurl.com/role-of-cmo2. Are resumes dead: https://tinyurl.com/are-resumes-dead3. Digital Marketing success guide: https://tinyurl.com/digital-marketing-metricsVisit the website: https://dilseomni.talk/Subscribe to our newsletter: Linkedin - https://www.linkedin.com/in/sauag/, Instagram - https://www.instagram.com/sau_ag7/Nominate a Guest on the Show: https://forms.gle/g4eAJde59jXHBki76Subscribe to our newsletter - https://bit.ly/4ffLnU0About DilSe Omni:DilSe Omni is a podcast by Saurabh Agrawal, founder of @daiom-ai , focused on honest conversations around omnichannel growth, marketing leadership, and building businesses that last, one insight at a time.

In this episode, Saurabh is joined by Sridhar Balakrishnan, Group CEO of @duroflex_world , for a deep dive into how Duroflex transformed from a 60 year old legacy brand to a modern omnichannel brand in Sleep and furniture category. From its early days as a Kerala-based coir mattress manufacturer to becoming a modern sleep and comfort brand, Duroflex’s story is about patient scaling, product-first thinking, and smart omnichannel execution. The conversation explores why experience centres matter in high-involvement categories, how “touch and feel” builds trust, and how digital discovery and offline reassurance work best together.Key Learnings from the podcast : - Leadership passion for health and fitness- Understand the mattress & comfort category- Complex Omni Channel journey- Omnichannel journey of a 60 year old brand- Duroflex vs sleepyhead - Role of Tech & Ai in customer experience- Digital Marketing strategy in a Omni worldChapters:00:00 The Introduction00:02:27 Sridhar's Passion for Fitness00:07:45 Joining Duroflex 00:10:00 Understanding the Home Furniture & Sleep Industry00:14:25 Understanding the Customer's Omnichannel Journey 00:18:23 Importance of Online Offline play in ROPO00:22:06 History of Duroflex from Kerala to winning India00:25:20 Designing Comfort & Smart solutions & Innovation00:26:44 Visit to Duroflex Experience Centres00:32:25 Understanding Duroflex Scale & KPIs00:34:42 Sleepyhead Purpose & Learnings @SleepyheadHQ 00:42:14 Content Strategy & The Virat Kohli Campaign00:47:40 Omnichannel, Tech Execution & Supply Chain00:50:23 AI in Marketing 00:54:35 Sridhar's Inspiration 00:58:43 Book Recommendations Host : Saurabh Agrawal CEO @daiom-ai Linkedin - https://www.linkedin.com/in/sauag/, Instagram - https://www.instagram.com/sau_ag7/Guest : Sridhar Balakrishnan, Group CEO @duroflex_world , @SleepyheadHQ linkedin - https://www.linkedin.com/in/sridhar-balakrishnan-b836831/Resources and Blogs:1. Bridging Online and Offline: https://tinyurl.com/online-to-offline2. The Power of Omni Channel: https://tinyurl.com/power-of-omnichannel3. Omnichannel Play in the Home Furnishing Industry: https://tinyurl.com/omni-home-furniture4. Careers in Omni-Channel Growth: https://tinyurl.com/careers-omniIf you’re building an omnichannel business in home furnishing, furniture, or any high-consideration category, this episode offers practical insights on blending technology, retail, content, and customer experience, without losing sight of product quality and long-term brand trust.🎧 Tune in to understand how omnichannel really works when online and offline don’t compete, but convert together.#duroflex #mattress #homedecor #homefurniture #homedesign #wakefit #sofa #recliner #recliners #omnichannel #marketingstrategy #marketing #tech #technology #marketingstrategy

In this 6th episode of @dilseomni podcast , serial entrepreneur K Ganesh shares his journey and learning from a Serial Entrepreneur to running a Venture studio and now an educator teaching in ISB & IIMs. Ganesh, the mind behind Big Basket, Blue Stone, Tutor Vista, and Portea Medical, dives deep into his playbook for identifying early trends, mastering omni-channel commerce, and disrupting traditional sectors like grocery and jewellery. Whether you are a founder looking to understand Venture Studio models or a marketer navigating the shift from vanity metrics to real business health, this talk provides a masterclass in modern entrepreneurship.Key Topics and Timestamps covered : 00:00 - Episode Summary02:50 - Ganesh's journey to starting in Entrepreneurship 07:29 - Difference between VC, PE & Venture Studio 13:06 - Why Ganesh kept building and selling businesses, Gardner vs Farmer Approach 16:30 - Winning Playbook of Identifying Disruptive business trends21:50 - Pipeline vs Platform Business Models29:15 - Saurabh's Experience with Tata group33:30 - The Bigbasket Story - how did this idea came 40:00 - Building Omnichannel Jewellery - Bluestone 48:00 - Lenskart Omnichannel Journey 50:00 - Understanding the OmniChannel disruption playbook 53:00 - Designing Offline Omni Channel experience57:00 - Measuring, Tracking, Analytics in New Age Business Model59:00 - Beware of Vanity Metrics like Followers, GMV1:05:00 - The key metrics for Virality - Virality Coefficient1:13:00 - Key Metrics organization metrics many organization miss1:14:15 - Employee Metrics in Gig Economy1:16:30 - Why Ganesh is so active on Linkedin and why it's key for today for all founders & employees1:23:00 - Advice for people who want to grow Disruptive Careers in today's business1:27:00 - Brand which Ganesh found Online and recommends - Minimalist1:28:00 - Saurabh recommends for kids hygiene / beauty - @tuco_kids 1:31:00 - Closing of the episode Blogs & References:1. Virality Quotient: https://tinyurl.com/virality-quotient2. Product Analytics session in IIM Udaipur: https://tinyurl.com/IIM-Udaipur-prod-analytics3. Analytics in D2C & Ecommerce: https://tinyurl.com/analytics-in-d2c4. Product Analytics: https://tinyurl.com/prod-analyticsKey Takeaways for Entrepreneurs• Disrupt the Status Quo: Don't try to out-execute established giants; use technology, data, and analytics to disrupt the existing business model.• Identify Your "Right to Win": Before entering a sector, understand what unique advantage you bring to the table.• Abundance Mindset: Modern entrepreneurship is no longer a zero-sum game. Collaboration and helping others win is the fastest way to personal and professional growth,.• Data Integration is Key: For an omni-channel strategy to work, the customer layer and data layer must be unified so there is a single view of the customer across all touchpoints,.About the Guest:K Ganesh is a seasoned serial entrepreneur and promoter of several successful startups through his venture factory, Growth Story. He is widely recognized for his ability to scale businesses in the edtech, grocery, and healthcare sectors.Lead the story of @Bluestonedotcom Bluestone, @bigbasketofficial Bigbasket, @lenskart Lenskart and many more.About the Host:The host, Saurabh Agrawal and founder of @daiom-ai , is deeply passionate about Omnichannel and through @dilseomni , he aims to bring that same spirit of learning, curiosity, and clarity to conversations that matter, conversations that help businesses grow, one insight at a time.Nominate a Guest on the Show: https://forms.gle/g4eAJde59jXHBki76Subscribe to our newsletter - https://bit.ly/4ffLnU0Visit our website: https://dilseomni.talk/#podcast #marketingstrategy #marketing #dilse #omnichannel #retention #entrepreneur #startup #tata #motivation #marketingtactics #saurabh #ganesh

In this episode of DilSe Omni, Saurabh sits down with Abhijeet Singh, Co-founder of @appbrew to unpack one big question, brands often get wrong: When should you actually invest in a mobile app?They discuss how apps fit into an omnichannel strategy, the right KPIs to measure app success, and why not every brand needs an app on day one. Abhijeet also shares behind-the-scenes insights from building high-impact apps for brands like snitch and what it takes to create app experiences that drive retention, engagement, and repeat purchases.If you’re a D2C or omnichannel brand evaluating whether an app makes sense, or looking to make your existing app perform better, this episode offers practical guidance.

Marketing is getting more expensive by the day — the real unlock now is limitless customer value.In this episode of DilSe Omni Talks, I sat down with Anand Jain, Co-founder & Product Marketer of @CleverTap , to dive deep into the world of Growth Marketing and Retention Marketing, and why brands that master both are the ones truly winning.Here’s what we break down together:1. Why retention has become the core of modern growth2. How brands should choose the right retention marketing platform3. What metrics actually matter in retention (and what doesn’t)4. How traditional brands are going omni-channel the smart way5. How AI is reshaping the customer journey end-to-end

Most brands think loyalty programs = points, discounts, and fancy dashboards.But in this episode, Saurabh and Mahadevann break down why loyalty isn’t earned through rewards but it’s built through experience, consistency, and real customer connection.Mahadevv is the Director at @maavrus and an Expert in Retail and Loyalty Programs. From Maha’s story of designing loyalty programs for Tesco and Landmark Group, to Saurabh’s take on @IndiGo6E 's late-but-smart loyalty launch, this conversation uncovers what actually makes customers come back.

The DilSe Omni Talks – Decoding Omnichannel with Saurabh (ft. Ganesh)What’s the real secret behind successful omnichannel marketing? Omnichannel isn’t about being everywhere, it’s about meaningful moments. In this DilSe Omni Talks, Saurabh and Ganesh decode how brands can create real impact through data, strong CX, founder-led branding, and retention marketing.What You’ll Learn in This Episode:1. Ganesh’s journey from traditional retail to omnichannel leadership2. How India’s shoe market is being transformed by customer experience (CX) data3. What a modern “Retention Stack” looks like, tools, automation, and loyalty secrets4. The rise (and risk) of Founder-Led Branding plus winning influencer marketing tactics5. The new rules of retention marketing in a digital-first era6. How technology and human connection combine for real, repeatable resultsWho’s this for?Founders, D2C brands, marketers, customer experience leaders, and anyone ready to reimagine growth beyond Google and clicks.