EP:09 Decoding the Martech Playbook | Dilse Omni Talks with Ashish Bajaj

In this episode of DilSe Omni, we decode "The Martech Playbook" with Dr. Ashish Bajaj, former Group CMO .We explore how the role of the CMO is evolving, how Martech and marketing work together in healthcare, and why modern growth is no longer about isolated campaigns but about building connected, omnichannel systems that truly understand the customer journey.About Guest : Dr. Ashish Bajaj : Ashish is marketing professional with expertise in not only creating consumer facing communication but with complete knowledge of Media and key expertise across consumer understanding, touch point planning and optimisation. He has been leading marketing positions at Narayana Healthcare, Ola cabs, Nokia & Microsoft. He is an author of the book, "The Martech Playbook" published at Zebralearn. The podcast covers: • Why attribution feels broken for most brands• The evolution of marketing: Search → Social → AI• How AI is reshaping targeting, personalization, and customer journeys• The new 4Ps in a Martech world• How to measure real business impact after Martech implementation• Why modern marketers must become full-stack generalists
About DilSe Omni Talks : DilSe Omni is a podcast by Saurabh Agrawal, founder of @daiom-ai , focused on honest conversations around omnichannel growth, marketing leadership, and building businesses that last, one insight at a time.Martech is not about buying more tools. It’s about building systems that help brands stop guessing and start knowing.🎙 Tune in to learn how to turn Martech from a cost center into a real business asset.#Martech #Omnichannel #MarketingStrategy #CustomerJourney #DigitalTransformation #AIinMarketing #GrowthMarketing