The SECRET to Duroflex's SUCCESSFUL Transition to Modern Retail on Dilse Omni talks Ep7 with Sridhar

In this episode, Saurabh is joined by Sridhar Balakrishnan, Group CEO of @duroflex_world , for a deep dive into how Duroflex transformed from a 60 year old legacy brand to a modern omnichannel brand in Sleep and furniture category. From its early days as a Kerala-based coir mattress manufacturer to becoming a modern sleep and comfort brand, Duroflex’s story is about patient scaling, product-first thinking, and smart omnichannel execution. The conversation explores why experience centres matter in high-involvement categories, how “touch and feel” builds trust, and how digital discovery and offline reassurance work best together.Key Learnings from the podcast : - Leadership passion for health and fitness- Understand the mattress & comfort category- Complex Omni Channel journey- Omnichannel journey of a 60 year old brand- Duroflex vs sleepyhead - Role of Tech & Ai in customer experience- Digital Marketing strategy in a Omni worldChapters:00:00 The Introduction00:02:27 Sridhar's Passion for Fitness00:07:45 Joining Duroflex 00:10:00 Understanding the Home Furniture & Sleep Industry00:14:25 Understanding the Customer's Omnichannel Journey 00:18:23 Importance of Online Offline play in ROPO00:22:06 History of Duroflex from Kerala to winning India00:25:20 Designing Comfort & Smart solutions & Innovation00:26:44 Visit to Duroflex Experience Centres00:32:25 Understanding Duroflex Scale & KPIs00:34:42 Sleepyhead Purpose & Learnings @SleepyheadHQ 00:42:14 Content Strategy & The Virat Kohli Campaign00:47:40 Omnichannel, Tech Execution & Supply Chain00:50:23 AI in Marketing 00:54:35 Sridhar's Inspiration 00:58:43 Book Recommendations Host : Saurabh Agrawal CEO @daiom-ai Linkedin - https://www.linkedin.com/in/sauag/, Instagram - https://www.instagram.com/sau_ag7/Guest : Sridhar Balakrishnan, Group CEO @duroflex_world , @SleepyheadHQ linkedin - https://www.linkedin.com/in/sridhar-balakrishnan-b836831/Resources and Blogs:1. Bridging Online and Offline: https://tinyurl.com/online-to-offline2. The Power of Omni Channel: https://tinyurl.com/power-of-omnichannel3. Omnichannel Play in the Home Furnishing Industry: https://tinyurl.com/omni-home-furniture4. Careers in Omni-Channel Growth: https://tinyurl.com/careers-omniIf you’re building an omnichannel business in home furnishing, furniture, or any high-consideration category, this episode offers practical insights on blending technology, retail, content, and customer experience, without losing sight of product quality and long-term brand trust.🎧 Tune in to understand how omnichannel really works when online and offline don’t compete, but convert together.#duroflex #mattress #homedecor #homefurniture #homedesign #wakefit #sofa #recliner #recliners #omnichannel #marketingstrategy #marketing #tech #technology #marketingstrategy