App Strategy for Omni Channel Growth with Abhijeet Singh on Dilse Omni talks with Saurabh: Episode 5

In this episode of DilSe Omni, Saurabh sits down with Abhijeet Singh, Co-founder of @appbrew to unpack one big question, brands often get wrong: When should you actually invest in a mobile app?They discuss how apps fit into an omnichannel strategy, the right KPIs to measure app success, and why not every brand needs an app on day one. Abhijeet also shares behind-the-scenes insights from building high-impact apps for brands like snitch and what it takes to create app experiences that drive retention, engagement, and repeat purchases.If you’re a D2C or omnichannel brand evaluating whether an app makes sense, or looking to make your existing app perform better, this episode offers practical guidance.