E8 Driving Omni growth with Social Media | Dilse Omni Talk with Sasha Chhetri

How Social Media Drives Omnichannel Growth?If you’ve ever heard “Let’s go viral and drive sales” in a meeting—this episode is for you.In this episode of Dil Se Omni Talks, Saurabh sits down with Sasha, a marketing strategist and Head of Marketing (ex- lenskart , Good Glamm Group), who has lived social media across every phase, from early platform days in beauty, fashion, eyewear, and D2C scale-ups to omnichannel brands, and now real estate.This is not a conversation about trends or hacks.It’s a deep dive into how social media actually drives real business outcomes when you stop chasing vanity metrics and start respecting people, platforms, and context.What you’ll learn from this episode 👇• Why most brands misuse social media• Vanity metrics vs business metrics — what really drives growth• How social media drives store footfall• How to connect social media activity to revenue, leads, and CRM impact• Why one campaign can’t do everything, and shouldn’t try to• How influencer selection should be based on outcomes, not follower count• How the CMO role is changing from a skillset role to a mindset roleThis episode is especially valuable if you are:• A founder building an omnichannel brand• A marketer tired of reporting likes and views• A growth or social lead trying to prove real impact• A mid-career marketer aspiring to leadership rolesBlogs and Resources:1. How is the role of CMO evolving: https://tinyurl.com/role-of-cmo2. Are resumes dead: https://tinyurl.com/are-resumes-dead3. Digital Marketing success guide: https://tinyurl.com/digital-marketing-metricsVisit the website: https://dilseomni.talk/Subscribe to our newsletter: Linkedin - https://www.linkedin.com/in/sauag/, Instagram - https://www.instagram.com/sau_ag7/Nominate a Guest on the Show: https://forms.gle/g4eAJde59jXHBki76Subscribe to our newsletter - https://bit.ly/4ffLnU0About DilSe Omni:DilSe Omni is a podcast by Saurabh Agrawal, founder of @daiom-ai , focused on honest conversations around omnichannel growth, marketing leadership, and building businesses that last, one insight at a time.