Decoding Disruptive Omni Business Playbook with K Ganesh Dilseomni Talks Ep6

In this 6th episode of @dilseomni podcast , serial entrepreneur K Ganesh shares his journey and learning from a Serial Entrepreneur to running a Venture studio and now an educator teaching in ISB & IIMs. Ganesh, the mind behind Big Basket, Blue Stone, Tutor Vista, and Portea Medical, dives deep into his playbook for identifying early trends, mastering omni-channel commerce, and disrupting traditional sectors like grocery and jewellery. Whether you are a founder looking to understand Venture Studio models or a marketer navigating the shift from vanity metrics to real business health, this talk provides a masterclass in modern entrepreneurship.Key Topics and Timestamps covered : 00:00 - Episode Summary02:50 - Ganesh's journey to starting in Entrepreneurship 07:29 - Difference between VC, PE & Venture Studio 13:06 - Why Ganesh kept building and selling businesses, Gardner vs Farmer Approach 16:30 - Winning Playbook of Identifying Disruptive business trends21:50 - Pipeline vs Platform Business Models29:15 - Saurabh's Experience with Tata group33:30 - The Bigbasket Story - how did this idea came 40:00 - Building Omnichannel Jewellery - Bluestone 48:00 - Lenskart Omnichannel Journey 50:00 - Understanding the OmniChannel disruption playbook 53:00 - Designing Offline Omni Channel experience57:00 - Measuring, Tracking, Analytics in New Age Business Model59:00 - Beware of Vanity Metrics like Followers, GMV1:05:00 - The key metrics for Virality - Virality Coefficient1:13:00 - Key Metrics organization metrics many organization miss1:14:15 - Employee Metrics in Gig Economy1:16:30 - Why Ganesh is so active on Linkedin and why it's key for today for all founders & employees1:23:00 - Advice for people who want to grow Disruptive Careers in today's business1:27:00 - Brand which Ganesh found Online and recommends - Minimalist1:28:00 - Saurabh recommends for kids hygiene / beauty - @tuco_kids 1:31:00 - Closing of the episode Blogs & References:1. Virality Quotient: https://tinyurl.com/virality-quotient2. Product Analytics session in IIM Udaipur: https://tinyurl.com/IIM-Udaipur-prod-analytics3. Analytics in D2C & Ecommerce: https://tinyurl.com/analytics-in-d2c4. Product Analytics: https://tinyurl.com/prod-analyticsKey Takeaways for Entrepreneurs• Disrupt the Status Quo: Don't try to out-execute established giants; use technology, data, and analytics to disrupt the existing business model.• Identify Your "Right to Win": Before entering a sector, understand what unique advantage you bring to the table.• Abundance Mindset: Modern entrepreneurship is no longer a zero-sum game. Collaboration and helping others win is the fastest way to personal and professional growth,.• Data Integration is Key: For an omni-channel strategy to work, the customer layer and data layer must be unified so there is a single view of the customer across all touchpoints,.About the Guest:K Ganesh is a seasoned serial entrepreneur and promoter of several successful startups through his venture factory, Growth Story. He is widely recognized for his ability to scale businesses in the edtech, grocery, and healthcare sectors.Lead the story of @Bluestonedotcom Bluestone, @bigbasketofficial Bigbasket, @lenskart Lenskart and many more.About the Host:The host, Saurabh Agrawal and founder of @daiom-ai , is deeply passionate about Omnichannel and through @dilseomni , he aims to bring that same spirit of learning, curiosity, and clarity to conversations that matter, conversations that help businesses grow, one insight at a time.Nominate a Guest on the Show: https://forms.gle/g4eAJde59jXHBki76Subscribe to our newsletter - https://bit.ly/4ffLnU0Visit our website: https://dilseomni.talk/#podcast #marketingstrategy #marketing #dilse #omnichannel #retention #entrepreneur #startup #tata #motivation #marketingtactics #saurabh #ganesh