Marketing is getting more expensive by the day — the real unlock now is limitless customer value.In this episode of DilSe Omni Talks, I sat down with Anand Jain, Co-founder & Product Marketer of @CleverTap , to dive deep into the world of Growth Marketing and Retention Marketing, and why brands that master both are the ones truly winning.Here’s what we break down together:1. Why retention has become the core of modern growth2. How brands should choose the right retention marketing platform3. What metrics actually matter in retention (and what doesn’t)4. How traditional brands are going omni-channel the smart way5. How AI is reshaping the customer journey end-to-end

Most brands think loyalty programs = points, discounts, and fancy dashboards.But in this episode, Saurabh and Mahadevann break down why loyalty isn’t earned through rewards but it’s built through experience, consistency, and real customer connection.Mahadevv is the Director at @maavrus and an Expert in Retail and Loyalty Programs. From Maha’s story of designing loyalty programs for Tesco and Landmark Group, to Saurabh’s take on @IndiGo6E 's late-but-smart loyalty launch, this conversation uncovers what actually makes customers come back.

The DilSe Omni Talks – Decoding Omnichannel with Saurabh (ft. Ganesh)What’s the real secret behind successful omnichannel marketing? Omnichannel isn’t about being everywhere, it’s about meaningful moments. In this DilSe Omni Talks, Saurabh and Ganesh decode how brands can create real impact through data, strong CX, founder-led branding, and retention marketing.What You’ll Learn in This Episode:1. Ganesh’s journey from traditional retail to omnichannel leadership2. How India’s shoe market is being transformed by customer experience (CX) data3. What a modern “Retention Stack” looks like, tools, automation, and loyalty secrets4. The rise (and risk) of Founder-Led Branding plus winning influencer marketing tactics5. The new rules of retention marketing in a digital-first era6. How technology and human connection combine for real, repeatable resultsWho’s this for?Founders, D2C brands, marketers, customer experience leaders, and anyone ready to reimagine growth beyond Google and clicks.