In this episode of DilSe Omni, we decode "The Martech Playbook" with Dr. Ashish Bajaj, former Group CMO .We explore how the role of the CMO is evolving, how Martech and marketing work together in healthcare, and why modern growth is no longer about isolated campaigns but about building connected, omnichannel systems that truly understand the customer journey.About Guest : Dr. Ashish Bajaj : Ashish is marketing professional with expertise in not only creating consumer facing communication but with complete knowledge of Media and key expertise across consumer understanding, touch point planning and optimisation. He has been leading marketing positions at Narayana Healthcare, Ola cabs, Nokia & Microsoft. He is an author of the book, "The Martech Playbook" published at Zebralearn. The podcast covers: • Why attribution feels broken for most brands• The evolution of marketing: Search → Social → AI• How AI is reshaping targeting, personalization, and customer journeys• The new 4Ps in a Martech world• How to measure real business impact after Martech implementation• Why modern marketers must become full-stack generalists
About DilSe Omni Talks : DilSe Omni is a podcast by Saurabh Agrawal, founder of @daiom-ai , focused on honest conversations around omnichannel growth, marketing leadership, and building businesses that last, one insight at a time.Martech is not about buying more tools. It’s about building systems that help brands stop guessing and start knowing.🎙 Tune in to learn how to turn Martech from a cost center into a real business asset.#Martech #Omnichannel #MarketingStrategy #CustomerJourney #DigitalTransformation #AIinMarketing #GrowthMarketing

How Social Media Drives Omnichannel Growth?If you’ve ever heard “Let’s go viral and drive sales” in a meeting—this episode is for you.In this episode of Dil Se Omni Talks, Saurabh sits down with Sasha, a marketing strategist and Head of Marketing (ex- lenskart , Good Glamm Group), who has lived social media across every phase, from early platform days in beauty, fashion, eyewear, and D2C scale-ups to omnichannel brands, and now real estate.This is not a conversation about trends or hacks.It’s a deep dive into how social media actually drives real business outcomes when you stop chasing vanity metrics and start respecting people, platforms, and context.What you’ll learn from this episode 👇• Why most brands misuse social media• Vanity metrics vs business metrics — what really drives growth• How social media drives store footfall• How to connect social media activity to revenue, leads, and CRM impact• Why one campaign can’t do everything, and shouldn’t try to• How influencer selection should be based on outcomes, not follower count• How the CMO role is changing from a skillset role to a mindset roleThis episode is especially valuable if you are:• A founder building an omnichannel brand• A marketer tired of reporting likes and views• A growth or social lead trying to prove real impact• A mid-career marketer aspiring to leadership rolesBlogs and Resources:1. How is the role of CMO evolving: https://tinyurl.com/role-of-cmo2. Are resumes dead: https://tinyurl.com/are-resumes-dead3. Digital Marketing success guide: https://tinyurl.com/digital-marketing-metricsVisit the website: https://dilseomni.talk/Subscribe to our newsletter: Linkedin - https://www.linkedin.com/in/sauag/, Instagram - https://www.instagram.com/sau_ag7/Nominate a Guest on the Show: https://forms.gle/g4eAJde59jXHBki76Subscribe to our newsletter - https://bit.ly/4ffLnU0About DilSe Omni:DilSe Omni is a podcast by Saurabh Agrawal, founder of @daiom-ai , focused on honest conversations around omnichannel growth, marketing leadership, and building businesses that last, one insight at a time.

In this episode, Saurabh is joined by Sridhar Balakrishnan, Group CEO of @duroflex_world , for a deep dive into how Duroflex transformed from a 60 year old legacy brand to a modern omnichannel brand in Sleep and furniture category. From its early days as a Kerala-based coir mattress manufacturer to becoming a modern sleep and comfort brand, Duroflex’s story is about patient scaling, product-first thinking, and smart omnichannel execution. The conversation explores why experience centres matter in high-involvement categories, how “touch and feel” builds trust, and how digital discovery and offline reassurance work best together.Key Learnings from the podcast : - Leadership passion for health and fitness- Understand the mattress & comfort category- Complex Omni Channel journey- Omnichannel journey of a 60 year old brand- Duroflex vs sleepyhead - Role of Tech & Ai in customer experience- Digital Marketing strategy in a Omni worldChapters:00:00 The Introduction00:02:27 Sridhar's Passion for Fitness00:07:45 Joining Duroflex 00:10:00 Understanding the Home Furniture & Sleep Industry00:14:25 Understanding the Customer's Omnichannel Journey 00:18:23 Importance of Online Offline play in ROPO00:22:06 History of Duroflex from Kerala to winning India00:25:20 Designing Comfort & Smart solutions & Innovation00:26:44 Visit to Duroflex Experience Centres00:32:25 Understanding Duroflex Scale & KPIs00:34:42 Sleepyhead Purpose & Learnings @SleepyheadHQ 00:42:14 Content Strategy & The Virat Kohli Campaign00:47:40 Omnichannel, Tech Execution & Supply Chain00:50:23 AI in Marketing 00:54:35 Sridhar's Inspiration 00:58:43 Book Recommendations Host : Saurabh Agrawal CEO @daiom-ai Linkedin - https://www.linkedin.com/in/sauag/, Instagram - https://www.instagram.com/sau_ag7/Guest : Sridhar Balakrishnan, Group CEO @duroflex_world , @SleepyheadHQ linkedin - https://www.linkedin.com/in/sridhar-balakrishnan-b836831/Resources and Blogs:1. Bridging Online and Offline: https://tinyurl.com/online-to-offline2. The Power of Omni Channel: https://tinyurl.com/power-of-omnichannel3. Omnichannel Play in the Home Furnishing Industry: https://tinyurl.com/omni-home-furniture4. Careers in Omni-Channel Growth: https://tinyurl.com/careers-omniIf you’re building an omnichannel business in home furnishing, furniture, or any high-consideration category, this episode offers practical insights on blending technology, retail, content, and customer experience, without losing sight of product quality and long-term brand trust.🎧 Tune in to understand how omnichannel really works when online and offline don’t compete, but convert together.#duroflex #mattress #homedecor #homefurniture #homedesign #wakefit #sofa #recliner #recliners #omnichannel #marketingstrategy #marketing #tech #technology #marketingstrategy